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Zoom in Zoom Out (Graphic Design) (Graphic Design) [Hardcover]

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"Zoom in Zoom Out" examines the very building blocks of design that are used in every design discipline and subject area - from editorial to identity, promotion and packaging and from beauty and fashion to music production. The book is broken down into the three core components of any design project - Structure, Message and Look. Within each part, "Zoom in Zoom Out" examines the different approaches of leading contemporary designers to finding solutions to all these core considerations providing essential inspiration for those studying or working in the design industry.

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