We bought this for my son's 4th birthday. He and my 6 year old both love it and ask to play it repeatedly. It's a memory game so children can compete on equal terms with adults. We realised this after the first game where my wife and I didn't try to hard to win and were well beaten. After that we tried our best but so far the children are easily getting the better of us. It only takes about 10-15 minutes to play and the components are really sturdy and very cute. Definitely one of the top 3 childrens games I have ever bought and for 4 year olds, probably the best.
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