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You've Got to Be Believed to Be Heard: The Complete Book of Business and in Life! [Abridged, Audiobook] [Audio CD]

Bert Decker
3.7 out of 5 stars  See all reviews (3 customer reviews)

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Product details

  • Audio CD
  • Publisher: MacMillan Audio; Abridged edition (28 Oct 2008)
  • Language: English
  • ISBN-10: 1427202087
  • ISBN-13: 978-1427202086
  • Product Dimensions: 14.5 x 13.2 x 2 cm
  • Average Customer Review: 3.7 out of 5 stars  See all reviews (3 customer reviews)
  • Amazon Bestsellers Rank: 2,061,325 in Books (See Top 100 in Books)

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Product Description


Effective communication is essential in business and in everyday life. The most powerful communicators reach not just our minds, but our hearts: They win our trust. You can learn to impress and persuade people by following Bert Decker's program. Decker trains over 10,000 professionals each year in the art of communicating. In this book, he distills his expertise into a fresh new approach to speaking, with examples and how-to exercises that anyone can follow. Spend a few evenings with his book, and you will discover how to win the emotional trust of others - the true basis of communicating in any situation.It helps to learn: how to conquer "stage fright"; how to use the Decker Grid to draft compelling presentations; how to inject dynamic energy into your voice; why eye contact helps win trust; when and how to use humour to make a point; a proven technique to eliminate "Umm" and "Ahh" from your speech; and, eight steps to transforming your personal impact. --This text refers to an out of print or unavailable edition of this title.

Customer Reviews

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Most Helpful Customer Reviews
4.0 out of 5 stars Very Good Book on Communication 24 Aug 2008
You've got to be Believed to be Heard develops the art of good communication. Decker shows how to communicate verbally as well as non-verbally more effectively. He gives many real-world examples using public figures to explain how they do, or don't communicate well and why. This book is for men and women over twenty.
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3.0 out of 5 stars Slight stating of the obvious 24 Dec 2012
Format:Hardcover|Verified Purchase
This book does not really do Bert Decker justice, I would love to hear him speak maybe a DVD would be better
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0 of 1 people found the following review helpful
4.0 out of 5 stars GOOD BOOK!!! WITH SOME SELF HELP ALSO... 11 Jan 1998
By A Customer
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Most Helpful Customer Reviews on (beta) 4.4 out of 5 stars  21 reviews
48 of 56 people found the following review helpful
1.0 out of 5 stars Repetitive and a bore! 3 May 2001
By Walk Softly - Published on
The main premise of this book is that you, as a speaker, must speak in such a manner that the listener will believe you on a subconscious level, that is, with their "first brain," the primitive brain consisting of the brain stem and limbic system and opposed to the "new brain," that advanced, intellectual, conscious part developed later in our evolution and known as the cerebral cortex. This is accomplished by speaking naturally, comfortably, and with animation, speaking the truth. Unfortunately, the author takes the first 70 pages to establish this premise, something that could easily have been done in 10 pages. He provides example after example of speakers who do and do not speak to the first brain.
I could not finish this book because it was so dreadfully boring, repetitive and annoying! The editor should have slashed through half the text and tightened it up. An example of unnecessary writing follows: "If one is telling the truth there is nothing to be nervous about. And confidence will show. And listeners will see it. The continuous mind chatter of the listener will tell him or her about the behavior of the communicator. And what will be believed and trusted. Or not..." (Two paragraphs later) "So we need to establish trust immediately if we are to be believed. In your first meeting with a huge potential client in a selling situation-you need to establish trust. When you are in a seemingly compromising situation that is perceived erroneously-you need to establish trust. When you are the leader of a new group-you need to establish trust. You must get to trust, or you get nowhere." What's that again? Trust, you say? This type of writing goes on for PAGES!
If you, as a speaker, stand behind a podium, move very little, speak in a monotone voice, and recite facts from a piece of paper, then this book could not hurt you. If you are already adept at speaking to an audience from your heart with animation, then pass this up. It will be painful. I tried for several days to finish this book and just couldn't. And for me, that is rare.
10 of 11 people found the following review helpful
5.0 out of 5 stars An excellent how-to guide to persuasive public speaking 24 Nov 1998
By A Customer - Published on
One of the greatest fears the average person has is public speaking.Most people end up reading presentations,voices racing in a monotone,sweaty hands gripping a podium. This book gives both a conceptual and practical guide to persuasive public speaking.It explains why certain techniques are more interesting to listeners and how to adapt those techniques to develop your own style. The authors don't have any magic, no effort tricks.Like most things,to look effortless in public speaking requires practice,practice,practice.BUt the time spent will reap immeasurable returns.
10 of 11 people found the following review helpful
5.0 out of 5 stars Bert Decker Knows How to Talk 21 Mar 2000
By Bill F. - Published on
This book provides the reader with a wonderful series of insights about how public speaking works. There are none of the old stereotypes -- and there is none of the usual advice (ie seeing the audience in their underwear). This is fresh information, delivered by a master. The kind of book that will make a difference in your life if public speaking is occasionally important to you.
10 of 12 people found the following review helpful
5.0 out of 5 stars Break through book teaches young and old how to be heard 12 Nov 1998
By A Customer - Published on
This book teaches the young and the old to communicate to their full potential. You learn how to not only convince other people, but to convince yourself as well. This book touches on everything from sitting posture to language spoken. A must read to suceed in business and in life!!!!
3 of 3 people found the following review helpful
5.0 out of 5 stars Bubblegum & Trust 14 Oct 2008
By John W. Pearson - Published on
"Communicating is a contact sport," says Bert Decker. "Your ability to communicate is the single most important skill determining your success in every aspect of your life. You dare not make the mistake of thinking that communication is nothing but dumping information on another person."

So what is communication? It's selling. "People buy on emotion and justify with facts," says Bert Decker. If he's right--you may need to tune-up your public communication style and skills. An emotional decision isn't necessarily the wrong decision, says the author, and then he reminds us what counts in public speaking: the 3 V's. Verbal is seven percent, vocal is 38 percent and visual (what the listener sees) is a whopping 55 percent. Yikes--the sub-conscious impression wins every time. So does likeability.

Decker trains politicians, Fortune 500 company CEOs and thousands of other people in effective public speaking. I dog-eared the pages in his book at least 30 times. Truth Number 1: "The spoken word is almost the polar opposite of the written word." He's right. "If you want the boss to give you a raise, don't send him a memo. Go to his office, look him in the eye, and persuade him that you're worth it."

The subtitle reads "The Complete Book of Business and in Life" and it is an amazingly complete book. Not only will you devour the take-`em-to-the-bank principles and ideas, you'll improve your own speaking ability immediately. Example: place paper faces on chairs in an empty room--and practice your talk.

"Old Communicators" get bogged down with too many boring facts. Apple's Steve Jobs (a "New Communicator") is "effective as a speaker because he's focused on the audience experience, not on dispensing data." He adds, "Use the action channel, not the information channel." (Last week, I listened to six speakers at a one-day conference. Five of them MUST read this book ASAP!)

The book is a page-turning joy to read--it grabbed my emotions and my brain. You'll appreciate Decker's insights on what makes a politician an effective communicator (Bush at Ground Zero versus Bush today). You'll never listen to your pastor or public speakers the same way again and you'll recognize bad habits instantly like the fig leaf flasher, the finger-pointer, and the sin of hiding behind lecterns (and pulpits). Another no-no: reading your speech. You'll also understand why communicators must first build trust--and why university students encountered a bubble gum machine outside their president's "open door policy" office.

Decker nails it: "The most important dimension of communication takes place not at the conscious level, but the unconscious level. We're talking about trust, believability and likeability--the emotional connection."

How important is this book? Earlier this year, I wrote Mastering the Management Buckets: 20 Critical Competencies for Leading Your Business or Nonprofit. Had I read Decker's book before I wrote mine, I would have added Bucket #21: The Public Speaker Bucket.
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