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Sams Teach Yourself Google Analytics in 10 Minutes (Sams Teach Yourself...in 10 Minutes)
 
 
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Sams Teach Yourself Google Analytics in 10 Minutes (Sams Teach Yourself...in 10 Minutes) [Paperback]

Michael Miller
4.3 out of 5 stars  See all reviews (3 customer reviews)
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Product details

  • Paperback: 240 pages
  • Publisher: Sams; 1 edition (8 July 2010)
  • Language English
  • ISBN-10: 0672333201
  • ISBN-13: 978-0672333200
  • Product Dimensions: 20.8 x 14.3 x 1.2 cm
  • Average Customer Review: 4.3 out of 5 stars  See all reviews (3 customer reviews)
  • Amazon Bestsellers Rank: 257,234 in Books (See Top 100 in Books)
  • See Complete Table of Contents

More About the Author

Michael Miller
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Product Description

Product Description

Sams Teach Yourself Google Analytics™ in 10 Minutes gives you straightforward, practical answers when you need fast results. By working through its 10-minute lessons, you’ll learn everything you need to use Google Analytics to accurately measure your website’s performance–and improve it!

 

10 minutes is all you need to learn how to…

  • Quickly create a Google Analytics account and add Google Analytics to your site
  • Define goals and measure how well your site is achieving them
  • Track visitors from search engines, pay-per-click advertising, email, and other sources
  • Discover the pages your visitors view, how long they stay, and where they exit
  • Monitor specific user actions, such as playing embedded video, selecting Flash menu items, or downloading files
  • Identify your best and worst content, and fix poorly performing pages
  • Improve your site by tracking error pages and broken links
  • Measure AdWords traffic, position, and e-commerce performance
  • Manage Google Analytics through the Dashboard
  • Customize Google Analytics to work more effectively with your site
  • Capture more accurate information by filtering out internal traffic
  • Choose the right reports and data, understand them, and act on what you learn

From the Back Cover

Sams Teach Yourself Google Analytics™ in 10 Minutes gives you straightforward, practical answers when you need fast results. By working through its 10-minute lessons, you’ll learn everything you need to use Google Analytics to accurately measure your website’s performance–and improve it!

 

10 minutes is all you need to learn how to…

  • Quickly create a Google Analytics account and add Google Analytics to your site
  • Define goals and measure how well your site is achieving them
  • Track visitors from search engines, pay-per-click advertising, email, and other sources
  • Discover the pages your visitors view, how long they stay, and where they exit
  • Monitor specific user actions, such as playing embedded video, selecting Flash menu items, or downloading files
  • Identify your best and worst content, and fix poorly performing pages
  • Improve your site by tracking error pages and broken links
  • Measure AdWords traffic, position, and e-commerce performance
  • Manage Google Analytics through the Dashboard
  • Customize Google Analytics to work more effectively with your site
  • Capture more accurate information by filtering out internal traffic
  • Choose the right reports and data, understand them, and act on what you learn

Inside This Book (Learn More)
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Front Cover | Copyright | Table of Contents | Excerpt | Index
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Customer Reviews

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Most Helpful Customer Reviews
Format:Paperback
An excellent book that takes the beginner from start right up to some pretty advanced stuff. In covering all the topics that it did, and in considerable depth, it was everything I hoped it would be. The writing style and presentation is excellent and very easy to follow and I would thoroughly recommend this for anyone serious about getting to grips with this fascinating subject.
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Format:Paperback|Amazon Verified Purchase
I hadn't looked at Google Analytics before and this book enabled me to get to the basics very quickly (not quite 10 mins!). It's well laid out and clearly written. For anyone who has had some experience with GA, it would probably be too basic.

Good transaction and delivery by the supplier
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1 of 2 people found the following review helpful
Format:Paperback
Simple and easy to use book on what is Google Analytics, how to implement and how to get the most from it. Great on your kindle or ipad as a reference book.
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