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Product Description
Product Description
Sams Teach Yourself Facebook® for Business in 10 Minutes gives you straightforward, practical answers when you need fast results. By working through its 10-minute lessons, you’ll learn how to profit from Facebook’s powerful new business tools: Facebook Pages, Places, Deals, Ads, and more! Tips point out shortcuts and solutions; Cautions help you avoid common pitfalls; Notes provide additional information.
10 minutes is all you need to learn how to…
- Define your Facebook-centric online business strategy
- Plan and create your “business-friendly” personal Facebook page
- Create a Facebook Page, also known as a “fan page,” for your business
- Build your Wall with customer-focused status updates
- Create more effective Info, Photos, and Discussions tabs
- Find and install Apps that can help your business
- Claim and edit your Facebook Places page, and get customers to “check in”
- Plan, target, write, and design low-cost Facebook Ads that work
- Promote your Facebook presence and track its impact
- Offer Facebook Deals that attract new customers
- Avoid common Facebook business mistakes
About the Author
Bud Smith is one of the leading computer book authors working today. He began writing computer books back in 1984, the year of the iconic 1984 television commercial for the Macintosh. Bud has written and edited guides to buying computers, books about using all kinds of software, and doing almost anything you can think of online. His books have sold more than a million copies. One noteworthy recent title is Sams Teach Yourself Google Places in 10 Minutes, a detailed description of how to use the new, free Google advertising service. Bud has written extensively about online business and new mobile devices, with titles including Sams Teach Yourself Apple iPad in 10 Minutes, WordPress in Depth, and Internet Marketing For Dummies. Bud continues to work as a writer, project manager, and marketer to help people get the most out of advancing technology. He currently lives in the San Francisco Bay area, participating in environmental causes when he’s not working on technology-related projects.
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Customer Reviews
Most Helpful Customer Reviews
2 of 3 people found the following review helpful
Format:Paperback
It seems nowadays that its more important to have a Facebook Business page known as a Fan or Like page than it is to have a website. And if you have a business and you haven't yet got it onto facebook, you're falling behind already - but this book takes you through how to set one up, stage by stage and very easily. The world of commerce is changing very fast - keep up!
1 of 2 people found the following review helpful
Format:Paperback
Delivery in good time,some of the info very good. If you want to spend your time on google or any other search engine you may not find the info that you get in Sams Teach Yourself Facebook for Business in 10 Minutes: Covers Facebook Places, Facebook Deals and Facebook Ads (Sams Teach You.
Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com:
37 reviews
2 of 2 people found the following review helpful
Well, not quite 10 minutes to learn but still solid basic info
21 Feb 2012
Format:Paperback|Amazon Vine™ Review
(What's this?)
Are you the target user for this one? Are you unfamiliar with both the basics of Facebook and it's business tools? If so, then this book will help you get up to speed. But as even the author concedes, Facebook can have its limitations and not all business tools will be available to you immediately on Facebook, depending on your business. For instance, you might need to get pre-approved by Facebook before offering certain types of deals.
The author also notes that "part of the way you "win" new business through Facebook is quite challenging." But for those who persevere long enough to create a unique Facebook business ""personality - backed up with solid and error free copy, compelling images, and the right deals- Facebook can be an ideal addition to a businesse's presence in the marketplace.
Sections cover the basics of setting up Fan and Places pages, attracting friends, adding the right business apps to your page, and much more. Each chapter concludes with an accurate summary , helping to ensure you've learned the main points of each section before moving to the next.
You'll also learn how to promote your page as well as tracking the success of that page. Whether you already know the basics of Facebook or are starting from scratch this is a solid book for increasing your Facebook business skills. For more advanced information, however, you may to add other related works to your library.
The author also notes that "part of the way you "win" new business through Facebook is quite challenging." But for those who persevere long enough to create a unique Facebook business ""personality - backed up with solid and error free copy, compelling images, and the right deals- Facebook can be an ideal addition to a businesse's presence in the marketplace.
Sections cover the basics of setting up Fan and Places pages, attracting friends, adding the right business apps to your page, and much more. Each chapter concludes with an accurate summary , helping to ensure you've learned the main points of each section before moving to the next.
You'll also learn how to promote your page as well as tracking the success of that page. Whether you already know the basics of Facebook or are starting from scratch this is a solid book for increasing your Facebook business skills. For more advanced information, however, you may to add other related works to your library.
2 of 2 people found the following review helpful
very basic introduction to Facebook for small business owners
6 Oct 2011
Format:Paperback|Amazon Vine™ Review
(What's this?)
I have a small business and already have a Facebook fan page for my business. This slim book (210 pages) is intended for business owners who have never used Facebook before. The first 100 pages of the book are really just an introduction to Facebook, how to create a personal account, etc. If you have teenage children, they will probably already be experts with this stuff.
The book doesn't really get into business-oriented material until the second 100 pages of the book. That's where it talks about customer updates, deals, places checkins, ads, and usage tracking. None of this material is very sophisticated, though. It is fine if you're creating a basic text-oriented business page, but they only hint about graphical or interactive pages and they never tell you how to do this on your own. For example, they never tell you how to write your own Facebook app or even where to look for more information about writing apps.
In summary, this book is a basic introduction to Facebook for small businesses. It can help you put together a basic Facebook page for your small business. If you want to do anything really interesting, however, you're going to need another book after this one.
The book doesn't really get into business-oriented material until the second 100 pages of the book. That's where it talks about customer updates, deals, places checkins, ads, and usage tracking. None of this material is very sophisticated, though. It is fine if you're creating a basic text-oriented business page, but they only hint about graphical or interactive pages and they never tell you how to do this on your own. For example, they never tell you how to write your own Facebook app or even where to look for more information about writing apps.
In summary, this book is a basic introduction to Facebook for small businesses. It can help you put together a basic Facebook page for your small business. If you want to do anything really interesting, however, you're going to need another book after this one.
2 of 2 people found the following review helpful
Ten minutes became hours with rudimentary results--but I did it
2 Oct 2011
Format:Paperback|Amazon Vine™ Review
(What's this?)
I was very excited when Bud Smith's Facebook for Business in 10 Minutes (SAMS Teach Yourself, 2011) became available through my Amazon Vine gig. I've wanted to get my business Facebook account going and this seemed like the perfect opportunity to do that while reviewing his book. I've been putting that task off because I expected it to take hours, but if I could really do it in ten minutes, all the better. So, book in hand, I sat down at my computer and started.
Smith begins with a solid introduction to Facebook and a nice offer to explore the online edition for FREE for 45 days as part of the purchase. I know a lot about Facebook--I have a personal page--so I skimmed the overview first chapter to get to Chapter 2--Setting Up a Business-Friendly Profile Page. Turns out this chapter was mostly about getting onto Facebook, though I did learn you can't have a business Facebook page (what used to be called a 'fan page' and is now simply called 'Facebook Page'. Who forgot to mention that was confusing when they made that decision?) without attaching it to a personal one. That explained a lot about my past FB set-up failures. I hurried onward and arrived at Lesson 3--Finding and Installing Apps.
Which is where I discovered two nasty habits of Smith's. First, he finds it difficult to stay focused on FB for business. He keeps wandering into the personal FB territory. For example, he starts his discussion on Apps with the personal page. I angrily explained to the chapter pages that this was supposed to be about business, but as I got into the book, I realized this was probably because FB for business doesn't exist without being the stepchild of a personal page. He even warned me--"Installing apps on your business fan page is a bit different and is covered in Lesson 7." That brings me to the second nasty habit: Smith introduces an idea and then says he'll cover the steps later. Same thing happened with Places. This jumping around takes half my ten minute allotment before I even get started.
And about that ten minutes. I guess you can sign up for a Facebook page in ten minutes, but each task takes much longer. Smith begins each with a thorough discussion, including how it relates to the personal FB account before even introducing the business FB steps. Maybe this is important because of the critical differences, but it ended up confusing me. My guess: readers who spent a lot of time setting up personal accounts will find this less confusing, but I'm just speculating. I only spent about an hour setting up my personal account. To be honest, each STEP in this book took about an hour. I found the descriptions not as thorough as I needed and a bit confusing. Adding apps , creating tabs and claiming my Place--I never did figure these out (though that could be me). I think I got on the wrong page, mixed up between the personal mother page and which of my three business fan pages I needed to be on to accomplish the task.
My conclusion: Facebook is a good business tool, but still awkward for that purpose. I get lots of visitors to my business blogs and websites from FB so I know it works. I wish they'd allow businesses to sign up as account holders. That's not Smith's fault. He tried to write a book to maneuver these minefields. For that, I applaud him. Despite the many ten minute increments (more like hours) I spent getting a rudimentary page established, if not for Bud Smith, I wouldn't have my business FB page at all.
Smith begins with a solid introduction to Facebook and a nice offer to explore the online edition for FREE for 45 days as part of the purchase. I know a lot about Facebook--I have a personal page--so I skimmed the overview first chapter to get to Chapter 2--Setting Up a Business-Friendly Profile Page. Turns out this chapter was mostly about getting onto Facebook, though I did learn you can't have a business Facebook page (what used to be called a 'fan page' and is now simply called 'Facebook Page'. Who forgot to mention that was confusing when they made that decision?) without attaching it to a personal one. That explained a lot about my past FB set-up failures. I hurried onward and arrived at Lesson 3--Finding and Installing Apps.
Which is where I discovered two nasty habits of Smith's. First, he finds it difficult to stay focused on FB for business. He keeps wandering into the personal FB territory. For example, he starts his discussion on Apps with the personal page. I angrily explained to the chapter pages that this was supposed to be about business, but as I got into the book, I realized this was probably because FB for business doesn't exist without being the stepchild of a personal page. He even warned me--"Installing apps on your business fan page is a bit different and is covered in Lesson 7." That brings me to the second nasty habit: Smith introduces an idea and then says he'll cover the steps later. Same thing happened with Places. This jumping around takes half my ten minute allotment before I even get started.
And about that ten minutes. I guess you can sign up for a Facebook page in ten minutes, but each task takes much longer. Smith begins each with a thorough discussion, including how it relates to the personal FB account before even introducing the business FB steps. Maybe this is important because of the critical differences, but it ended up confusing me. My guess: readers who spent a lot of time setting up personal accounts will find this less confusing, but I'm just speculating. I only spent about an hour setting up my personal account. To be honest, each STEP in this book took about an hour. I found the descriptions not as thorough as I needed and a bit confusing. Adding apps , creating tabs and claiming my Place--I never did figure these out (though that could be me). I think I got on the wrong page, mixed up between the personal mother page and which of my three business fan pages I needed to be on to accomplish the task.
My conclusion: Facebook is a good business tool, but still awkward for that purpose. I get lots of visitors to my business blogs and websites from FB so I know it works. I wish they'd allow businesses to sign up as account holders. That's not Smith's fault. He tried to write a book to maneuver these minefields. For that, I applaud him. Despite the many ten minute increments (more like hours) I spent getting a rudimentary page established, if not for Bud Smith, I wouldn't have my business FB page at all.
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