The second album from this English five-man band finds the Chiefs sticking to basic radio-friendly anthems like flies to flypaper. More Britpop than the first album Employment, most of the songs are instantly catchy, but share a certain "sameness" that may cause some tracks to be gone and forgotten before they get even fifteen minutes of fame.
First single "Ruby" is one of the ones you'll remember, especially if your name happens to be Ruby. The song has already become the band's biggest single to date, due to the cool intro and beat, but other than a lot of "da da daaas" and "ahaa, ahaa ahaas", and of course "Ruby, Ruby, Ruby, Rubys", there isn't a lot going for the song lyrically.
Second single "Everything is Average Nowadays" is another upbeat song, but there are better on the album. A track to note is "The Angry Mob", which although is actually an attack on the press, has a chorus that will stick in your head forever:
"We are the angry mob
We read the papers everyday day
We like who we like
We hate who we hate
But we're also easily swayed"
The others are "Heat Dies Down" - another great chorus; "Highroyds"; the slower paced "Love's Not a Competition (But I'm Winning)"; and the quirky "My Kind of Guy" (I like this one)
Kaiser Chiefs may have gone pop on this album, but the carefully baited hooks will have you coming back for more.