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If You're Clueless About Starting Your Own Business [Paperback]

Seth Godin
5.0 out of 5 stars  See all reviews (1 customer review)

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Product details

  • Paperback: 208 pages
  • Publisher: Kaplan Trade (1 Oct 1997)
  • Language: English
  • ISBN-10: 1574100939
  • ISBN-13: 978-1574100938
  • Product Dimensions: 16.9 x 23.1 cm
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Bestsellers Rank: 240,661 in Books (See Top 100 in Books)
  • See Complete Table of Contents

More About the Author

Seth Godin is the author of Tribes, The Dip, Purple Cow, All Marketers Are Liars and other international bestsellers that have changed the way business people think and act. He's the most influential business blogger in the world and consistently one of the twenty-five most widely read bloggers in the English language. He's also the founder and CEO of Squidoo.com and a very popular speaker. He lives in Westchester, New York.

Product Description

Synopsis

Tired of the corporate rat race! This Clueless book is aimed at people who want to know what it takes to get a small business up and running. This book is packed with sidebars, tips, charts, checklists and resources. This comprehensive guide will help even the most clueless would-be entrepreneur find answers to such key questions as: Are you meant to be a business owner? What do you need to succeed? and How do you get started?

Inside This Book (Learn More)
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Do you daydream about starting your own business? Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Most Helpful Customer Reviews
8 of 8 people found the following review helpful
By A Customer
Format:Paperback
I obtained a copy of 'Clueless' from the library, along with several other books on starting a small business. 'Clueless' was the only book I read from cover to end over the Christmas holiday season. The book is well-structured and filled with ample information from developing a business plan to marketing your business to expanding your growing business. The sidebars provide helpful hints from other business owners and each chapter contains a section on other related books for further research. 'Clueless' is current with Website addresses for the small business entrepreneur. Being a Business major, 'Clueless' appeared to be a compilation of all my business college courses. Enough detail is provided so that the reader can begin to formulate her company without having any pre-existing knowledge of how to run a business...and without having a Business degree! This was one library book that I didn't have to renew. In fact, I'm purchasing my own copy for a reference tool.
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Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com: 4.2 out of 5 stars  6 reviews
154 of 158 people found the following review helpful
5.0 out of 5 stars I was clueless and found a great reference tool in the book 28 Dec 1998
By A Customer - Published on Amazon.com
Format:Paperback
I obtained a copy of 'Clueless' from the library, along with several other books on starting a small business. 'Clueless' was the only book I read from cover to end over the Christmas holiday season. The book is well-structured and filled with ample information from developing a business plan to marketing your business to expanding your growing business. The sidebars provide helpful hints from other business owners and each chapter contains a section on other related books for further research. 'Clueless' is current with Website addresses for the small business entrepreneur. Being a Business major, 'Clueless' appeared to be a compilation of all my business college courses. Enough detail is provided so that the reader can begin to formulate her company without having any pre-existing knowledge of how to run a business...and without having a Business degree! This was one library book that I didn't have to renew. In fact, I'm purchasing my own copy for a reference tool.
23 of 24 people found the following review helpful
4.0 out of 5 stars Points you in the right direction 10 Dec 2001
By Carbonero - Published on Amazon.com
Format:Paperback
Once in a while a book that really helps comes along. This is one of them for someone that has no idea on how to start up a new business.
I got this book for my wife who decided to consult and needed some business ideas to help her give more of herself. All the underlying aspects of what to do in particular cases are covered in the book. It seems strange to say that because the book is so thin, but it does the job. The only reason I gave it 4 stars and not 5 was the legal part of it was lacking. We had some specific areas of concern regarding legal matters and it did not answer them, nor even tell you where you might find the answer.
14 of 15 people found the following review helpful
5.0 out of 5 stars Good primer on starting a business! 17 Jun 2001
By Bonnie Jo Davis - Published on Amazon.com
Format:Paperback
This is a comprehensive, information packed volumn on starting your own business. Covers all the basics from start to finish on how to set up your business and market it so that it is profitable. The author is a small business and e-commerce expert and demonstrates that he thoroughly understands the ins and outs of running a business.
1 of 1 people found the following review helpful
4.0 out of 5 stars Good Starter Book For Business 17 April 2009
By Amazon Customer - Published on Amazon.com
Format:Paperback
Great tools and great foundation for starting your own business. Very good starter business book. Always very practical reading and much to learn.
4.0 out of 5 stars A good book for dipping your toes in the waters 26 Mar 2012
By Sonja Johnson - Published on Amazon.com
Format:Paperback|Verified Purchase
I purchased this book as part of ongoing research; I don't have a business yet but I'm doing my best to learn about business in general.

Seth Godin has a conversational writing style that makes the book easy to read and makes the information he gives easy to understand and remember. He breaks down the big idea of "starting a business" into many smaller parts, and offers advice and anecdotes along the way. It is not a comprehensive tome of knowledge - it's a short little book that you could probably read in a week even if you read slowly. But it does have plenty of information, and points you towards sources for more specific information.

This isn't a book about specific business, either; Godin makes a point that he is not attempting to do anything other than give some general information that every business owner should find useful. It's also not a "for dummies" type of help book - no big lists of "how to do this, step by step." It's just not that kind of book - Godin writes in a voice that fully expects the reader to figure out the steps for herself. I found it refreshing to read an informational book that treated me as an adult, without also treating me like I already have a two-year business degree.

So if you want a book that will tackle the initial questions you might have about starting a business, this is a good choice.
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