- Paperback: 128 pages
- Publisher: Simon & Schuster; Reissue edition (31 May 1991)
- Language English
- ISBN-10: 0671727524
- ISBN-13: 978-0671727529
- Product Dimensions: 21 x 13.8 x 0.8 cm
- Average Customer Review: 3.8 out of 5 stars See all reviews (5 customer reviews)
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Amazon Bestsellers Rank:
96,950 in Books (See Top 100 in Books)
- #23 in Books > Society, Politics & Philosophy > Social Sciences > Linguistics > Phonetics & Phonics
- #47 in Books > Reference > Language > Speech
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More About the Author
Product Description
Review
Jim Lindbergh Corporate Group Vice President, Dart Industries Milo Frank is a communications genius. His book can catapult you to a whole new level of success.
Product Description
"GET YOUR LISTENER'S ATTENTION, KEEP HIS INTEREST, AND MAKE YOUR POINT -- ALL IN THIRTY SECONDS!"
Milo Frank, America's foremost business communications consultant, shows you how to:
* Focus your objectives
* Utilize the "hook" technique
* Use the secrets of TV and advertising writers
* Tell terrific anecdotes that make your point
* Shine in meetings, question-and-answer sessions, and more!
Milo Frank's proven techniques give you the edge that successful people share -- the art of communicating quickly, precisely and powerfully!
Inside This Book
(Learn More)
First Sentence
"If only he'd get to the point!" Read the first page
Front Cover | Copyright | Table of Contents | Excerpt | Back Cover
"If only he'd get to the point!" Read the first page
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Browse Sample PagesConcordance
Front Cover | Copyright | Table of Contents | Excerpt | Back Cover
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Customer Reviews
Most Helpful Customer Reviews
46 of 48 people found the following review helpful
Format:Paperback|Amazon Verified Purchase
I was expecting (hoping) for something a bit new in this publication. I deal with highly technical matters in my day to day work and struggle to reduce what I need to communicate into a straight-forward concept to communicate to an audience without over-simplifying or trivialising the matter at hand.
What I hoped this would give me is strategies for understanding the level of my audience, and then methods for distilling out of my speech (letter, report, whatever) the truly relevant information, and then how to communicate that appropriately in a brief manner.
What we really have is an essay on why getting your point across is a good idea, and why doing it in 30 seconds is better. Preaching to the converted, the title would never have drawn me if I wasn't already sold on that idea.
The only aspect of 'how' dealt with is to "think about what you want to get out of the interaction, and focus on that without being sidetracked". Sadly, that is fairly obvious, the mechanics of achieving that are the challenge.
Examples are contrived and unrealistic and thus do not help to illustrate any points at all.
In conclusion; not much good, but probably of use to people who waffle incessantly and need the value of brevity explained.
3 of 3 people found the following review helpful
Format:Audio Cassette
It takes FOREVER for the speaker to hand over some relatively simple points. Having said that, I suspect that it's just the tape which has been over abbreviated and over-simplified. You might find it worth trying the book instead - I'm going to!
Format:Hardcover
As a teacher it's imperative to make my point concisely.
I am now the king of Short and snappy explanations. Especially when I'm on the telephone to Council Tax or asking my boss for a pay rise!!!
Just buy it along with..... How to Make Your Point in Just a Minute: Get to the Heart of the Matter Quickly and Make Your Listeners Want to Hear More
Phillip Khan-Panni
I am now the king of Short and snappy explanations. Especially when I'm on the telephone to Council Tax or asking my boss for a pay rise!!!
Just buy it along with..... How to Make Your Point in Just a Minute: Get to the Heart of the Matter Quickly and Make Your Listeners Want to Hear More
Phillip Khan-Panni
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Most Recent Customer Reviews
Landmark book on communication!
Despite it's age it is an important, useful and easy read.
Highly recommended to *all* involved in anykind of "communication".
Highly recommended to *all* involved in anykind of "communication".
Published 13 months ago by Björn
RE: it got my attention
This book is a solid must for everyone! It demonstrates simply how easy it is to lose someones attention whilst you try express your agenda, whether its to sell, talk in public or... Read more
Published on 16 Jun 2005 by Mr. P. J. Sheppard
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