- Paperback: 224 pages
- Publisher: How To Books Ltd (Oct 2001)
- Language English
- ISBN-10: 1857037278
- ISBN-13: 978-1857037272
- Product Dimensions: 23.2 x 15.4 x 2.4 cm
- Average Customer Review: 3.0 out of 5 stars See all reviews (2 customer reviews)
- Amazon Bestsellers Rank: 2,390,551 in Books (See Top 100 in Books)
- See Complete Table of Contents
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Product Description
Sunday Times, August 3 August 2003
Recommended reading for people wishing to start their own business
Product Description
This is a handbook for small businesses which addresses all aspects of setting up one's own business. It gives advice and explains the pitfalls and how to avoid them. There is useful information on exporting, quality control and successful marketing, and a glossary and directory of organizations that provide support are included.
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Customer Reviews
Most Helpful Customer Reviews
26 of 31 people found the following review helpful
Format:Paperback
This book cuts away the jargon of all other similar books. I found it extremely useful in defining what my business does and, more importantly what I should be doing. Ignore all the other so called "business management books" - this is the one that gives honest, plain information.
7 of 9 people found the following review helpful
Format:Paperback
I bought this book because I was looking to start a business. It was so negative and so free of detail, it almost made me want to give up!
I have read other, more coversational, upbeat publications but it turns out they also have more information. I really wasted my money buying this text. It jumped around, there was no order. It was opinionated without offering guidance. It also offered no detail about the author themselves, compared to other books on the subject. I find it useful to hear about the authors own experience or background because the advice they are giving could impact susbtantially on future endeavours. A very poor book.
I have read other, more coversational, upbeat publications but it turns out they also have more information. I really wasted my money buying this text. It jumped around, there was no order. It was opinionated without offering guidance. It also offered no detail about the author themselves, compared to other books on the subject. I find it useful to hear about the authors own experience or background because the advice they are giving could impact susbtantially on future endeavours. A very poor book.
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