- Paperback: 144 pages
- Publisher: Kogan Page; 3 edition (3 Oct 2002)
- Language English
- ISBN-10: 0749438843
- ISBN-13: 978-0749438845
- Product Dimensions: 21 x 13.4 x 1.4 cm
- Amazon Bestsellers Rank: 1,610,518 in Books (See Top 100 in Books)
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Product Description
Product Description
Setting up your own business and ensuring its survival can appear a daunting prospect. This practical guide from entrepreneur David McMullan offers advice on every aspect of starting up a business and ensuring its success. It explains what planning is necessary beforehand and what the problems are likely to be so they can be avoided and the future of the business guaranteed. All the key topics are covered, such as choosing a business, preparing a business plan, raising the finance, selecting premises, and the crucial area for most small businesses - marketing, selling and promoting their products.
About the Author
David McMullan is a freelance writer who writes for both local and national papers and provides material for corporate literature. He also has extensive experience of business start-ups, having started up five small businesses himself and he remains Director of one of them ? a savings and loans cooperative.
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