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"Compelling… Go and get yourself a copy of Your Money and Your Brain. It is likely to be one of your better investments." --'Daily Telegraph'
"Neuro-economics can help you understand your reactions and get richer... What goes on in your brain when markets are crashing? The new science of neuro-economics a hybrid of neuro-science, economics and psychology has begun to shed light on that question." --'Sunday Telegraph'
"While investors assume they are making rational investments, all too often they are not… Scientists are only at the beginning of understanding the mysteries of our brain… Alongside our rational, thinking brain, we have deeper, more animal instincts… Mr Zweig suggests a number of strategies for avoiding the pitfalls." --'Financial Times'
"Neuro-economics can help you understand your reactions and get richer... What goes on in your brain when markets are crashing? The new science of neuro-economics a hybrid of neuro-science, economics and psychology has begun to shed light on that question." --'Sunday Telegraph'
"While investors assume they are making rational investments, all too often they are not… Scientists are only at the beginning of understanding the mysteries of our brain… Alongside our rational, thinking brain, we have deeper, more animal instincts… Mr Zweig suggests a number of strategies for avoiding the pitfalls." --'Financial Times'
'Financial Times'
"Mr Zweig suggests a number of strategies for avoiding the pitfalls."
--This text refers to the
Hardcover
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Most Helpful Customer Reviews
Format:Paperback
Very interesting read and well explained, as is always the case with Zweig (also known from The Intelligent Investor and the Wall Street Journal). This book takes on another approach then most books on behavioral finance by looking at the human brain when confronted with our emotions. If you want a pure classic on behavioral finance, you can pick from the list other books, like Beyond Greed and Fear. If you want to expand your knowledge in behavioral finance, Yours Money and Your Brain is a pleasant read!
Format:Hardcover
This is definitely a book that could change the way you invest. It clarifies the weak points of an investor and defines how the brain works under circustances that the investor is beyond control of his emotions.Too much dopamine...or fear in the hypothalamus. Relax, it's only your brain.
Format:Hardcover|Amazon Verified Purchase
This book offers a unique insight into how the brain responds to all aspects of share trading. You will no longer trade according to how you 'feel' but to what is more likely to be a profitable trade.
You will live through toe-curling moments and by understanding your reactions to them survive another day!
You will live through toe-curling moments and by understanding your reactions to them survive another day!
Most Recent Customer Reviews
Watch out for the cave man in your finances!
An entertaining and easy to read book that explores the links between our financial decisions and our brains. Read more
Published on 27 Aug 2009 by Kevin Chalk
Real insight bristling with research, references and examples
Zweig gives real insight to the biology of wealth and investing. Much of his research and writing is backed up by experiment, many that he participated in. Read more
Published on 11 Jan 2008 by David Taylor
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