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Your Creative Brain: Seven Steps to Maximize Imagination, Productivity, and Innovation in Your Life (Harvard Health Publications) [Paperback]

Shelley Carson


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Book Description

25 Sep 2012 Harvard Health Publications (Book 4)

Filled with research–based techniques for expanding creativity and increasing productivity

This provocative book reveals why sitting in front of a light box can increase your creativity more than listening to a Bach concerto as example. The author Shelley H. Carson, a Harvard psychologist, explains that creativity isn′t something only scientists, investors, artists, writers, and musicians enjoy, but rather all of us use our creative brains every day at home and at work and have the ability to increase our mental functioning and creativity by understanding the seven brainsets.

  • Explains the seven brainsets of the mind and their functions as related to creativity, productivity, and innovation, including Open, Scan, Think, Vision, Appraise, Streaming and Goal
  • Provides quizzes, exercises, and self–tests to activate each of these seven brainsets to unlock our maximum creativity

This book is a Harvard Health Publication that offers helpful suggestions that can be applied in both your personal and professional life.

--This text refers to the Hardcover edition.


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Review

Basing this book on her Harvard psychology course, Creativity: Madmen, Geniuses, and Harvard Students, Carson sees creativity in a broader context--not just coming up with new ideas but being able to evaluate them and put the good ones to practical use. Each phase of this process utilizes different brain states, and each person feels more comfortable in some brain states than in others. Carson includes self-tests for discovering which brain states the student favors, exercises to strengthen the weaker brain states, and help in sticking to the program. Unlike most self-help books, this is grounded in solid experimental work. The only downside is that the actual text is a bit dull, and attempts to lighten it (e.g., with a series of unfunny jokes and cartoons about a creative caveman and his dim sidekick) fall flat. Readers with whom this title will resonate will probably skip straight to the "What brainset do you prefer?" quiz. VERDICT Readers who liked Michael Gelb's "How To Think Like Leonardo da Vinci" will love this. So will the self-improvement and business seminar-loving crowd. And for once they're getting some substance! ("Library Journal", September 15, 2010) --This text refers to the Hardcover edition.

From the Inside Flap

Can sitting in front of a light box increase your creativity more than listening to a Bach concerto?

In Your Creative Brain, Harvard psychologist Shelley Carson explains that creativity isn′t something only scientists, inventors, artists, writers, and musicians enjoy, but rather all of us use our creative brains every day at home and at work. Everyone has the ability to increase mental functioning and creativity by understanding and putting into play seven brain activation patterns Dr. Carson has coined the CREATES brainsets: Connect, Reason, Envision, Absorb, Transform, Evaluate, and Stream.

Step–by–step, Carson shows how these seven brainsets affect the way we experience the world around us and how each brainset contributes to the process of creative problem solving. The book is filled with entertaining (and often surprising) exercises, quizzes, and self–tests that will help you take advantage of your creative potential and enrich your life.

This vital resource can also help you meet the challenges and opportunities of today′s complex world. The rulebooks for virtually every aspect of human endeavor and interaction—from corporate life to personal life to dating and even parenting—are being rewritten right in the middle of the game. So if all the old bets are off, how do you survive and thrive? The most important asset you have for negotiating this rapidly changing world is your creative brain. --This text refers to the Hardcover edition.


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Amazon.com: 4.6 out of 5 stars  38 reviews
25 of 26 people found the following review helpful
5.0 out of 5 stars Creativity Not Just for Artists 6 Oct 2010
By Vanessa Harrison - Published on Amazon.com
Format:Hardcover
"Your Creative Brain" is a must-read for anyone who is looking to find solutions to the challenges they face in everyday life. From how to do your job better to how to handle a challenging relationship to how to create a piece of art, Dr. Carson shows you how learning to be more creative (and you can learn!) can help you be a more successful person.

I got an advanced copy of this book from a friend of mine in the media and I really enjoyed it. I know that Dr. Carson has been teaching at Harvard for years, but her voice and tone was anything but Ivy League Elitist. She makes the case that creativity allowed the cavemen to move beyond their basic way of life to pave the way to our modern accomplishments. She winds the ribbon of the caveman throughout her book in the form of lighthearted cartoons that provide unexpected and much enjoyed comic relief.

This book is packed with information, no doubt about it - each chapter is a description of one of the seven brainsets Dr. Carson sees as being involved in the creative process. Within each chapter is also a set of steps you can do to increase your ability to do that particular brain set. After going through the whole book, I felt like I had got the expertise and know-how of a whole semester course. My recommendation is to go slowly through the book, take your time with each chapter and allowing a chance for the information to sink in before heading into the next one.

I read lots of books that are supposed to help me do something, like be better at this or do that, and very few actually have me finishing them up thinking I really learned something. "Your Creative Brain" doesn't just regurgitate the same old tips on creativity you've heard 1,000 times - this is much deeper, much more insightful, and much more worth your time than any other self-improvement out there right now. I give this book five very enthusiastic stars!
9 of 9 people found the following review helpful
5.0 out of 5 stars A Good Guide to Becoming More Creative 30 Dec 2011
By bronx book nerd - Published on Amazon.com
Format:Hardcover
This is a good guide for anyone who wants to become more creative. The author's premise is that there are different mindsets that contribute to creativity and innovation. She claims that we tend to prefer one or more of these mindsets, and to get full use of our creative brain, we need to access the other mindsets. For example, someone who prefers the Absorb and Envision mindsets can take in a lot of new information and visualize how their ideas will look, but may not be able to evaluate and implement those ideas. They may need better access to their Evaluate and Reason mindsets. The author provides a lot of exercises for each mindset to help the reader develop that particular mindset. Be aware though that she has not confirmed these exercises via testing but they do make sense intuitively. She also provides neurological descriptions for each mindset which basically boil down to which parts of the brain are activated and which not in each mindset. I know that this is the part of the text which I'm going to forget because in the end it doesn't really matter - it's the exercises and the application that are important. The author also encourages the reader to use the token rewards system, a system that has proven effective in creating new habits for things as serious as addictions. I have not had the chance to try it but I think it should work in improving access to each creative mindset.
17 of 20 people found the following review helpful
5.0 out of 5 stars Exceptional GPS for Living Life to it's Fullest! 12 Oct 2010
By Snookie - Published on Amazon.com
Format:Hardcover
Finally, after struggling and searching to find my way, Your Creative Brain has become my new GPS. It's given me not only the answers to my questions about where to go and what to do in retirement, it's encouraged me and inspired me, and excited me. Anyone who's been stumbling with the direction of their life, absolutely needs to read Dr Carson's book and embrace her words. Kudos to you, Dr Carson, from a grateful reader!!
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