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Young Entrepreneur's Edge (Princeton Review Series)
 
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Young Entrepreneur's Edge (Princeton Review Series) (Paperback)

by Jennifer Kushell (Author)
4.3 out of 5 stars See all reviews (11 customer reviews)
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Product details

  • Paperback: 272 pages
  • Publisher: Random House USA Inc; 1 edition (1 Dec 1999)
  • Language English
  • ISBN-10: 0375753494
  • ISBN-13: 978-0375753497
  • Product Dimensions: 22.4 x 14.7 x 1.8 cm
  • Average Customer Review: 4.3 out of 5 stars See all reviews (11 customer reviews)
  • Amazon.co.uk Sales Rank: 819,459 in Books (See Bestsellers in Books)

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Product Description

From the Author
This is the true story....
Everyone wants to start their own business today. It is true. Can you believe that almost half of all businesses are being started by people under 35! And the fastest growing segment of business starters is under 25! Sounds amazing, huh?

Well, I'm assuming that you too are an entrepreneur, or are considering taking the plunge. So I'll give you a quick idea as to what you'll find in the book. First let me tell you that I'm not a journalist. This book wasn't written after dozens of interviews with entrepreneurs. (More like a life time of meeting and dealing with thousands of them!) I can pretty confidently say that this is the true story of what your life will be like as an entrepreneur, because I've been doing it for most of my life. See, my first entrepreneurial venture was started while painting and selling t-shirts when I was thirteen. The second, third and fourth ventures came before I was 18. At 19 years old, while still in college, I started the Young Entrepreneurs Network to help support others in the same position. So, at 26 today, I've been in my own business for 13 years, working with young entrepreneurs for almost 7 and have been surrounded by about a half dozen entrepreneurs in my own family since birth. So, you want to know what starting and running your own business is like, well trust me, I know it well.

The Young Entrepreneur's Edge is not a text book-type book about launching your first venture. It's more of a "what to expect" and "how your life will change" book that is heavily infused with great advice and stories from others you've heard of about how to really make your dreams happen. I teach you why it's so important to start young, how to get the ball rolling, how to really tap into the right resources and people, how to build a name and the right image for yourself, how to approach a business plan, and a lot more. As far as the survival issues are concerned (and I know these well!) there's a lot of help on getting your family and friends to support you, how not to starve when you're broke, how to look at failure, how to deal with being so new to the business world, and how to keep you're life in balance when you surrender everything to a start up. (So if you're looking for sample contracts, the intricacies of applying for patents, or a guide to applying financial ratios to your business, go pick up Inc. Magazine, Forbes, or call a business professor. This is not what I wrote the book for. There's too much great information out there to try to be everything to everybody. I just write about what I know best, and maybe better than anyone.)

Most people I talk to read the book the first night they buy it...in about 3-5 hours. Many tell me they have read it several times thoughout their start ups, because they learn something new every time. Overall, I think people like it the most because it is so conversational and NOT typical of other business books. People even call it a friend. (I think that's pretty cool personally). And you know what, I don't think I'd be called by 5-10 journalists and about 10-20 entrepreneurs a week, if it weren't true. (Great book reviews actually have reached over 70 million people in the past 4 months alone!)

I'm so happy that this book has made such a great impact on so many people. If you found the book through some tv show I was on, or article I was in, here on Amazon!, or even though a friend, I encourage you to take your interest one step further and buy it. It is a tiny investment for something that could so drastically change the way you live your life.


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Customer Reviews

11 Reviews
5 star:
 (8)
4 star:
 (1)
3 star:    (0)
2 star:
 (1)
1 star:
 (1)
 
 
 
 
 
Average Customer Review
4.3 out of 5 stars (11 customer reviews)
 
 
 
 
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Most Helpful Customer Reviews

 
5.0 out of 5 stars Kushell's insight and charisma make this must read a delight, 2 Sep 1999
By A Customer
The combination of pure insight and Ms. Kushell's obvious charisma make this book not only a must for any entrepreneur (young or old), it is truly a delight to read. I have found as a 28 year old single mother, juggling my young son and my globally expanding business, carefully directed strategy is essential. I certainly don't have time to do anything twice (well...except for reading her book which should be done at least twice). Ms. Kushell's approach to business is innovative, wise and appropriately challenging. Unfortunately, we cannot all personally have Ms. Kushell as part of our team; however, this book will make you feel like you do...
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0 of 1 people found the following review helpful:
1.0 out of 5 stars Little practical advice, 31 Aug 1999
By A Customer
When you are thinking about starting your own business, probably the last thing you need is this sort of fluffy advice to become "mature", wear a suit, and heavily network. I was hoping for more solid information, like the virtues of incorporating rather than being a sole proprietor and other real concerns of a small business person. Plus the author's "voice" really irritated me. There are *much* better books out there on this subject.
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5.0 out of 5 stars A comforting & friendly guide!, 31 Aug 1999
By A Customer
This book reinforced my entrepreneurial instinct. The inspiration I obtained from reading this book gave me the courage to give up my successful 'wardrobe' career of ten years. Purchasing and devouring this book within one day provided me the tools to be able to take my concept to "patent pending" reality in less than 60 days!
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Most Recent Customer Reviews

5.0 out of 5 stars Excellent reading for the young entrepreneur.
Jennifer Kushell does an excellent job with this book. She shows great insight on how to get started as a young entrepreneur. Read more
Published on 25 Aug 1999

2.0 out of 5 stars Hackneyed commentary by a johnny-come lately
Not very interesting or informative. Better to buy a year's subscription to INC Magazine or Harvard's Entrepreneur Book. Read more
Published on 19 Jul 1999

4.0 out of 5 stars I thoroughly enjoyed this book and can relate to its ideas.
I found this book enlightening. I am a recent college graduate and was unsure about exactly what my calling was. Read more
Published on 29 May 1999

5.0 out of 5 stars Great book for entrepreneurs of all ages
I had to read this book for my economics class. After reading it, I now want to start my own business.
Published on 2 May 1999

5.0 out of 5 stars A must read for entrepreneurs
I found this book very insightful on the workings of entrepreneurship. Kushell simplifies the subject to a level which all can understand.
Published on 2 May 1999

5.0 out of 5 stars If you are a entrepreneur, you must read this book
I wanted to start my own business, but I knew nothing about entrepreneurship. After reading this book, I feel confident about my new business venture. Read more
Published on 2 May 1999

5.0 out of 5 stars Incredible
Perfect for anyone considering starting there own business.
Published on 28 April 1999

5.0 out of 5 stars A masterpiece for entrepreneurs
I really found the book to be insightful about the makings of a small business. A must read for all entrepreneurs.
Published on 8 April 1999

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