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YouTube and Video Marketing: An Hour a Day [Paperback]

Greg Jarboe

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Book Description

10 Nov 2011 Hour a Day
Fully updated with new information, including the latest changes to YouTube! If you′re a marketer, consultant, or small business owner, this is the guide you need to understand video marketing tactics, develop a strategy, implement the campaign, and measure results. You′ll find extensive coverage of keyword strategies, tips on optimizing your video, distribution and promotion tactics, YouTube advertising opportunities, and crucial metrics and analysis. Avoid errors, create a dynamite campaign, and break it all down in achievable tasks with this practical, hour–a–day, do–it–yourself guide. Shows you how to successfully develop, implement, and measure a successful video marketing strategy Written in the popular An Hour a Day format, which breaks intimidating topics down to easily approachable tasks Thoroughly updated with the latest YouTube functionality, helpful new case studies, the latest marketing insights, and more Covers optimization strategies, distribution techniques, community promotion tactics, and more Explores the crucial keyword development phase and best practices for creating and maintaining a presence on YouTube via brand channel development and customization Shows you how to optimize video for YouTube and search engine visibility Give your organization a visible, vital, video presence online with YouTube and Video Marketing: An Hour a Day, Second Edition .

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From the Back Cover

Craft Video Marketing Strategies that Deliver: A Step–by–Step Guide Learn how to create and implement video strategies that entice viewers, pull in leads, give you actionable insights, and help increase your ROI with the exciting new edition of this unique guide. Video marketing expert Greg Jarboe has thoroughly updated his popular and empowering book to offer you the very latest winning techniques for video and brand channel optimization, YouTube advertising, leveraging Google Analytics, and much more. Whether you′re a marketer, consultant, or small–business owner, this day–by–day, step–by–step guide is what you need to develop sound video marketing strategies, avoid common pitfalls, measure and analyze your results, and achieve success. Understand YouTube and other players in the video space Ask all the right questions when mapping out your video marketing strategy Produce content worth sharing and videos worth watching Set up a YouTube channel and select an online video provider Optimize your video for YouTube and major search engines Build some buzz for your video on other sites and blogs Track, measure, and analyze your video marketing results Discover how marketers, advertisers, creators, and partners use YouTube You′ll also find: Tips for creating better videos and engaging the YouTube community Real–world case studies that illustrate successes to learn from and mistakes to avoid Praise for YouTube and Video Marketing: An Hour a Day , Second Edition "Greg Jarboe gets to the heart of why YouTube video marketing is so powerful. This book will help you create video that enchants, inspires, and engages your viewers." — Guy Kawasaki , cofounder of Alltop.com, former chief evangelist of Apple, and author of ten books, including Enchantment: The Art of Changing Hearts, Minds, and Actions "This book will fill you in on what you might be missing from your YouTube video strategy and where to improve, especially when it comes to the most important aspect for driving true success—creating compelling web video content that′s worth sharing." — Mark Robertson , Founder and Publisher, ReelSEO "This is not only one of the best business books I′ve ever come across on YouTube video marketing, I consider it mandatory reading for any brand trying to figure out how to maximize the opportunities on YouTube." — Bill Hunt , President, Back Azimuth Consulting, and coauthor of Search Engine Marketing, Inc. "Once again, Greg Jarboe offers a detailed, well–researched guide for businesses wanting to get the most out of YouTube marketing. It′s a must–read for anyone serious about incorporating YouTube as part of their online marketing strategy." — Michael Miller , Author of YouTube for Business

About the Author

Greg Jarboe is a YouTube guru and video marketing expert. He is President and cofounder of SEO–PR, an Internet marketing company that has produced award–winning results for such clients as the Christian Science Monitor, eHarlequin, MarketingSherpa, Parents magazine, SES Conference & Expo, Southwest Airlines, and the Rutgers Center for Management Development. Greg is a frequent speaker at industry trade shows and is a regular contributor to Search Engine Watch. He teaches courses in several mini–MBA programs at Rutgers and is also a member of the Market Motive faculty. Greg was a contributor to Guy Kawasaki′s recent book, Enchantment: The Art of Changing Hearts, Minds, and Actions , and was profiled in Michael Miller′s Online Marketing Heroes: Interviews with 25 Successful Online Marketing Gurus .


Customer Reviews

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Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com: 4.7 out of 5 stars  15 reviews
11 of 11 people found the following review helpful
2.0 out of 5 stars Terribly long winded, very basic instruction, too much past data. 19 Mar 2013
By Robert S.D. - Published on Amazon.com
Format:Paperback|Verified Purchase
Sorry, I read the first 200 pages and got bored reading about how YouTube started and the rest of the back story, so I skimmed the rest and yes, the book is going back.

The web changes constantly and authors need to value the readers time and not try to create a literary master piece in a business how to book. I have little time to read junk and this book delivered so much fluff that finding the meat was too big a job. I can't justify keeping it as I will never go back and try to find the small amount of useful information that may be in it.

I hardly EVER send books back, but I actually feel obligated to do it on this one because it deserves it. "ALL" of the information in this book is free when you sign up for a YouTube account and the information on YouTube is more current.

Surprisingly in the 450 pages of this book there was ZERO information on how to monetize your YouTube marketing account, ZERO!!!!

This book should be called "History of YouTube"...

I gave it two stars because is has value for the person who likes to read for the sake of the story!
4 of 4 people found the following review helpful
5.0 out of 5 stars Video Marketing on YouTube is a MUST! 28 Mar 2012
By Kristi Hines - Published on Amazon.com
Format:Paperback
If you are considering incorporating video marketing into your online marketing strategy, then you probably already realize that YouTube is the first place you should begin. This book covers everything you need to know from planning your video marketing strategy to analyzing the results, plus everything in between including the technical details about video file types, camcorders, and video production. The best part is that it breaks down everything you need to know in hour a day tasks so you can go at your own speed without feeling overwhelmed.
4 of 4 people found the following review helpful
5.0 out of 5 stars Everything You Need to Know About YouTube Video Marketing 28 Mar 2012
By Stacy Williams - Published on Amazon.com
Format:Paperback
I've followed Greg Jarboe's writing and speaking for many years, and for good reason. He's always ahead of the curve when it comes to digital marketing, and I always learn the latest tactics and techniques from him before the rest of the world even starts to wake up and catch on.

Greg's book "YouTube Video Marketing: An Hour a Day" does not disappoint! It'll tell you everything you need to know to build a presence on YouTube and leverage it across the web. Greg never fails to include little twists and details that can impact your results even more than just covering the basics.

The second edition is fully up-to-date and is rarely on our office's bookshelf for long, as our staff continually refers to it. If you want to make the most of YouTube, this is the guide!
6 of 7 people found the following review helpful
5.0 out of 5 stars Helped me with my channel BuyRenttoOwnHomesLLC 25 Dec 2011
By David Griffin - Published on Amazon.com
Format:Paperback
I purchased this Nov 2011 second edition before it hit the shelves because I knew how important it is to be current with online marketing. The book has an excellent balance of graphics (B&W) and text density. Being a little geeky, I want dialog and detailed data supported by pictures not the other way around. Reviewing similar books on the shelf to (the 1st ed) this book just reaffirmed what my internet search had found - this is the book for me. First off, don't be "put off" by the authors 7 month plan as laid out in the TOC. Chapters 3 thru 9 correspond to months 1 thru 7 (not to mention chapters 10 & 11). Each chapter is further broken down, in the body of the text, into weeks and then days. But this seems to be really for organizational purposes because some "days" reading can be as short as one page! I like this because this, information intense, book is really an easy read! I jumped right into Chapter 7 (month 5) channels and optimization. You better know about keyword and optimization tools before you create your YouTube channel, especially before picking a name. Your channel name is just as important for SEO as picking a domain name for your web site. Try YouTube's Keyword tool. And here is a hint not found in the book and I almost blew it with my name: your channel name is CASE SENSITIVE. Good luck and check out my site [...]
2 of 2 people found the following review helpful
4.0 out of 5 stars The Book for Understanding YouTube 29 Mar 2012
By Jim Louderback - Published on Amazon.com
Format:Paperback
This is the right book for understanding youtube production, promotion, and all the other arcane aspects of building a channel on YouTube. It's a great place to start, and will give you tons of good ideas to build on! The only reason I gave it four stars is because it's a paper book, and things tend to change quickly at YouTube. But with the foundation inside this book you'll be well primed to react to anything thrown your way by YouTube.
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