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YouTube Strategies: Making And Marketing Online Video [Paperback]

Paul Colligan
3.5 out of 5 stars  See all reviews (4 customer reviews)

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Book Description

30 Mar 2013
I love YouTube. Always have. Always will. She's been very good to me, not just at my Colligan Channel, but through a number of partners and ventures online. With me and my "face for radio," I'm confident in saying anyone can see success on YouTube with the right strategies. That's why I wrote this ... I did a few courses about YouTube that sold well, and made some good money, but I always got frustrated with the simple reality that whenever we would put something out there, YouTube would change their interface. Funny thing is, there are some things about YouTube that will never change / or at least haven't changed yet. Despite all the interface changes, the whole Google Plus integration and everything else, the core of what I've taught stands true. But, unfortunately, it all stands true against screenshots and videos from interfaces "so last week." So, with that, I release this book. It's the top 21 questions I get asked about YouTube (as well as a few that people should be asking). At the end of each answer is an even shorter summary and a few action items. Put them to good use. The screens might change. The interface might get gussied up, but the stuff here, won't change. Fair enough? Here are the questions this book answers: Is YouTube Really A Social Network? How Can You Leverage That Fact? How Do I Make The Best Of The New YouTube Live Options? How Can I Optimize My YouTube Channel And Videos? What Can I Do To Maximize My YouTube Channel? How Should I Integrate My YouTube Strategies With Other Social Networks? How Do You Get Your YouTube Video Ranked On The Front Page Of Google? What Are The Best SEO Methods And Strategies For A YouTube Video? What Equipment And Software Do I Need To Create A Decent Quality Video? What Value Is There In Closed Captioning Your YouTube Videos? What Is The Ideal Length For A YouTube Video? How Should I Use YouTube Annotations? How Do I Make My Video Go "Viral?" What Quality Should I Publish My YouTube Videos In? How Do I Get My Videos To Link Outside Of YouTube? What Is The Best Format For A YouTube Video? What Should I Do After I Publish My YouTube Video? When Should I Use YouTube And The YouTube Player? When Should I Not? Is It Better To Have One YouTube Channel For Everything I Do? When Should I Let YouTube Place Ads On My Videos? What Are The Best Third Party Tools And Services For YouTube? Should I Use Services To Get More Views For My YouTube Videos?

Product details

  • Paperback: 126 pages
  • Publisher: CreateSpace Independent Publishing Platform (30 Mar 2013)
  • Language: English
  • ISBN-10: 1482705079
  • ISBN-13: 978-1482705072
  • Product Dimensions: 0.7 x 15 x 22.5 cm
  • Average Customer Review: 3.5 out of 5 stars  See all reviews (4 customer reviews)
  • Amazon Bestsellers Rank: 829,113 in Books (See Top 100 in Books)

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Customer Reviews

3.5 out of 5 stars
3.5 out of 5 stars
Most Helpful Customer Reviews
1 of 1 people found the following review helpful
4.0 out of 5 stars 2013 Will Really Be You Tube's Year! 12 Dec 2012
Format:Kindle Edition|Verified Purchase
Make no mistake, this book is a lead generator and relationship builder for Paul Colligan - but there's great value in buying it just to follow Paul's funnel through alone and then applying it yourself!

Saying that, I know Paul Colligan is an active user & advocate of You Tube for some time now and has valuable experience and information to share. Like anything online, it's easy to get bogged down in the complexity of it all or wait until you know a little more. Both traits ultimately prove fatal! So what Paul has done well is reduce what can be quite overwhelming into something quite easy for anyone to apply and to see quick results. Its launch also comes with some additional bonuses. Put this all together & it's tremendous value for what video can do for your business.

I have 4 channels on You Tube which I hope you will stop by and see firsthand how I have applied Paul's teachings:[...]
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1.0 out of 5 stars Terrible! 6 May 2014
Format:Kindle Edition|Verified Purchase
Awful book! Verey badly written with lots of typos and mistakes and then each chapter repeats itself to make up more pages and words. Avoid!
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5.0 out of 5 stars The Best! 26 Aug 2013
Format:Paperback|Verified Purchase
If you're interested in YouTube marketing then Paul Colligan is the man! Not many know more than him on the subject.
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4.0 out of 5 stars Professional 4 May 2013
Format:Kindle Edition|Verified Purchase
A good book from an expert on the subject. You probably know some of this stuff already but you probably don't know it all. This is an excellent overview and great value for money.
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Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com: 4.6 out of 5 stars  23 reviews
15 of 17 people found the following review helpful
1.0 out of 5 stars Just a Bunch of Blog Post 28 Jun 2013
By Vickie Helm - Published on Amazon.com
Format:Paperback|Verified Purchase
I received this marginal book through the mail and read it cover to cover in about 2 hours. It is small. There is not any real information or substance to this book that you could not have found on a simple blog post. It is a bunch of FAQ's that are poorly edited and simply thrown together. I was so upset at the poor quality of this book that I had to write to warn others. You could have read these solutions on any quality blog post. I have been doing Amazon reviews for over a decade now and this is my first one star review. Don't waste your money buying this solution.
6 of 7 people found the following review helpful
5.0 out of 5 stars Broken down into bite size chunks - Must read if you are serious about building your business online. 15 April 2013
By Jessica Brace - Published on Amazon.com
Format:Paperback|Verified Purchase
You may have read online the big bold claims some researchers are making that "over 90% of all internet traffic will be video by 2014". Whether it will be 90% or not, it is vital that you incorporate some type of video marketing strategy into your business. I have been following Paul Colligan for several years and he has a true gift for taking complicated technology and breaking it down into bite size chunks. Once again Paul delivers. This book is a simple easy to follow guide to help you get started in growing your business online with video marketing. A great read. Here's the link Buy The Book Now --> YouTube Strategies: Making And Marketing Online Video
1 of 1 people found the following review helpful
4.0 out of 5 stars Perfect 31 July 2013
By Walter E. Wilhelm - Published on Amazon.com
Format:Kindle Edition|Verified Purchase
As a marketing consultant I am asked all the time to provide solutions to small business owners. This is Perfect. Thanks to Paul I have nearly all my research done in one volume. Paul has a no nonsense way of writing that is easy to follow. he spells it all out. I like the kindle because I want the info now. Paul gives me the information I am looking for perfectly.
1 of 1 people found the following review helpful
4.0 out of 5 stars Good Stuff 7 July 2013
By James L. Stuart - Published on Amazon.com
Format:Kindle Edition|Verified Purchase
Packed with great information on strategically using YouTube. This is an excellent book for anyone new to using YouTube and would like to learn and apply the information to achieve the best possible results.
1 of 1 people found the following review helpful
5.0 out of 5 stars Great info 11 Dec 2012
By Rolf Magener - Published on Amazon.com
Format:Kindle Edition|Verified Purchase
If you are confused about how to make youTube work for you or your company, then this is the book to get...
Paul's youTube strategies work!
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