YouTube is one of the most well–known and widely discussed sites of participatory media in the contemporary online environment, and it is the first genuinely mass–popular platform for user–created video. In this timely and comprehensive introduction to how YouTube is being used and why it matters, Burgess and Green discuss the ways that it relates to wider transformations in culture, society and the economy. The book critically examines the public debates surrounding the site, demonstrating how it is central to struggles for authority and control in the new media environment. Drawing on a range of theoretical sources and empirical research, the authors discuss how YouTube is being used by the media industries, by audiences and amateur producers, and by particular communities of interest, and the ways in which these uses challenge existing ideas about cultural ‘production’ and ‘consumption’. Rich with both concrete examples and featuring specially commissioned chapters by Henry Jenkins and John Hartley, the book is essential reading for anyone interested in the contemporary and future implications of online media. It will be particularly valuable for students and scholars in media, communication and cultural studies.
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"Jean Burgess and Joshua Green insightfully weave together an engaging and much–needed cultural narrative of the astonishing new phenomenon that is YouTube with an incisive critique of its rapidly–mythologised yet deeply uncertain transformative potential." Sonia Livingstone, London School of Economics and Political Science "This book is an important and timely contribution to the literature on participatory culture and media. The analyses provide empirical bases for understanding the diversity of YouTube users′ practices and sophisticated theoretical consideration of the social, cultural, political, historical and economic contexts in which these practices are situated and which they so often disrupt." Nancy Baym, University of Kansas
From the Back Cover
YouTube is one of the most well–known and widely discussed sites of participatory media in the contemporary online environment, and it is the first genuinely mass–popular platform for user–created video. In this timely and comprehensive introduction to how YouTube is being used and why it matters, Burgess and Green discuss the ways that it relates to wider transformations in culture, society and the economy. The book critically examines the public debates surrounding the site, demonstrating how it is central to struggles for authority and control in the new media environment. Drawing on a range of theoretical sources and empirical research, the authors discuss how YouTube is being used by the media industries, by audiences and amateur producers, and by particular communities of interest, and the ways in which these uses challenge existing ideas about cultural ‘production’ and ‘consumption’. Rich with both concrete examples and featuring specially commissioned chapters by Henry Jenkins and John Hartley, the book is essential reading for anyone interested in the contemporary and future implications of online media. It will be particularly valuable for students and scholars in media, communication and cultural studies.
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Most Helpful Customer Reviews
0 of 1 people found the following review helpful
Format:Paperback
It was a must have for my dissertation and was actually enjoyable to read. Very thought provoking, its a media student must have!
Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com:
4.3 out of 5 stars
6 reviews
10 of 11 people found the following review helpful
5.0 out of 5 stars
YouTube Community Given Its Due
14 Jun 2009
By Robert S. Robbins
- Published on Amazon.com
Format:Paperback|Amazon Verified Purchase
Finally, a book about YouTube that shows a clear understanding of the web site's potential for social networking. The authors have really done their homework (or research) well and picked up on things that other writers have missed. For example, they noticed that YouTubers often extend their social interaction to other sites like Stickam. And they caught the controversy over the Partner program which served to divide the community.
I'm very invested in the YouTube community so I found it fascinating to read the observations of social scientists on this cultural phenomenon. The authors have done an excellent job of explicating the significance of YouTube as a creative community and cultural force.
In summary, this book is quite impressive. As an active participant on YouTube I can attest to its accuracy. I even found some insight into certain aspects of the online world through phrases like "attention economy". The YouTube community is certainly the biggest group of attention whores you'd ever meet and it is important to realize how much of their creative endeavors and drama is a fight for attention in a media economy driven by attention.
I'm very invested in the YouTube community so I found it fascinating to read the observations of social scientists on this cultural phenomenon. The authors have done an excellent job of explicating the significance of YouTube as a creative community and cultural force.
In summary, this book is quite impressive. As an active participant on YouTube I can attest to its accuracy. I even found some insight into certain aspects of the online world through phrases like "attention economy". The YouTube community is certainly the biggest group of attention whores you'd ever meet and it is important to realize how much of their creative endeavors and drama is a fight for attention in a media economy driven by attention.
3 of 3 people found the following review helpful
5.0 out of 5 stars
A powerful addition to any internet studies collection
11 Feb 2010
By Midwest Book Review
- Published on Amazon.com
Format:Paperback
Instant, accessible video has revolutionized the world. "YouTube: Digital Media and Society Series" discusses the impact that the video website has had on society by making a wide variety of videos available for the public's perusal. Advertisers have flocked to the sight, pop culture revolutions have been fueled by it, social crusades have been forwarded using it. The authors, both experts in media studies and creativity and innovation, provide a scholarly look at YouTube and why it has come to dominate the internet as it has today, making "YouTube" a powerful addition to any internet studies collection.
5.0 out of 5 stars
Interesting, vivid, heavy reading.
2 May 2011
By Sage Moon
- Published on Amazon.com
Format:Paperback|Amazon Verified Purchase
I purchased this book for assistance with a college paper for YouTube. I found this book to be immensely helpful. It is interesting to note that they did not look so much at social aspects so much as a more hard-science collaborative perspective, however there are endless unique points made with this read that are unbiased, deductive in nature, and involve all elements of YouTube.
The articulation is quite dense and heavy, but uniquely specific. I absolutely recommend this book to anyone that would like a serious take on insight into YouTube and how its structure works together in dualistic natures.
The articulation is quite dense and heavy, but uniquely specific. I absolutely recommend this book to anyone that would like a serious take on insight into YouTube and how its structure works together in dualistic natures.
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4.3 out of 5 stars
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