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YouTube for Business: Online Video Marketing for Any Business (Que Biz-Tech)
 
 
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YouTube for Business: Online Video Marketing for Any Business (Que Biz-Tech) [Paperback]

Michael Miller (Author)
3.8 out of 5 stars  See all reviews (4 customer reviews)
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YouTube for Business: Online Video Marketing for Any Business (Que Biz-Tech) + Twitter Power 2.0: How to Dominate Your Market One Tweet at a Time + Sams Teach Yourself Facebook for Business in 10 Minutes: Covers Facebook Places, Facebook Deals and Facebook Ads (Sams Teach Yourself...in 10 Minutes)
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Product details

  • Paperback: 368 pages
  • Publisher: QUE; 2 edition (20 Jan 2011)
  • Language English
  • ISBN-10: 078974726X
  • ISBN-13: 978-0789747266
  • Product Dimensions: 22.8 x 15.4 x 1.7 cm
  • Average Customer Review: 3.8 out of 5 stars  See all reviews (4 customer reviews)
  • Amazon Bestsellers Rank: 71,627 in Books (See Top 100 in Books)

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Michael Miller
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Product Description

Product Description

YouTube’s 120 million viewers are a tempting target for any business, large or small. How can you tap into the potential of YouTube to promote your business and sell your products or services?

 

YouTube marketing is easy enough that any business can do it. All you need is some low-cost video equipment—and a winning strategy. After you figure out the right type of videos to produce, you can use YouTube to attract new customers and better service existing ones.

 

That’s where this book comes in. The valuable information and advice in YouTube for Business help you make YouTube part of your online marketing plan, improve brand awareness, and drive traffic to your company’s website—without breaking your marketing budget.

 

In this updated second edition of YouTube for Business, you learn how to

• Develop a YouTube marketing strategy

• Decide what types of videos to produce

• Shoot great-looking YouTube videos—on a budget

• Edit and enhance your videos

• Create a brand presence with your YouTube channel

• Produce more effective YouTube videos

• Promote your videos on the YouTube site

• Link from your videos to your website with Call-to-Action Overlays

From the Back Cover

YouTube’s 120 million viewers are a tempting target for any business, large or small. How can you tap into the potential of YouTube to promote your business and sell your products or services?

 

YouTube marketing is easy enough that any business can do it. All you need is some low-cost video equipment–and a winning strategy. After you figure out the right type of videos to produce, you can use YouTube to attract new customers and better service existing ones.

 

That’s where this book comes in. The valuable information and advice in YouTube for Business help you make YouTube part of your online marketing plan, improve brand awareness, and drive traffic to your company’s website–without breaking your marketing budget.

 

In this updated second edition of YouTube for Business, you learn how to

• Develop a YouTube marketing strategy

• Decide what types of videos to produce

• Shoot great-looking YouTube videos–on a budget

• Edit and enhance your videos

• Create a brand presence with your YouTube channel

• Produce more effective YouTube videos

• Promote your videos on the YouTube site

• Link from your videos to your website with Call-to-Action Overlays

See all Product Description
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Customer Reviews

Most Helpful Customer Reviews
20 of 20 people found the following review helpful
Format:Paperback
When I bought this book I hoped it would answer a lot of questions I had about YouTube but it failed to do so. Most of what you will find in the book can be found for free either by watching loads of YouTube tutorials on the web - many actually on YouTube.

For anyone who has not already researched YouTube for business - either through Google searches or the bazillion YouTube videos, then the book is a great start.

Where it dropped the ball for me was the creation of things like professional looking profile/channel pages (I found more info for free on the web about customising my channel page), creating playlists (in fact I just scanned the index and the word 'playlist' isn't listed), working with widescreen formats (there are so many formats - some give the perfect fitting widescreen video and some do not - I think the book could have gone a bot further on this).

I don't think anyone would regret buying the book as a bit of a primer, but with so much regurgitated 'advice' on YouTube and posted around the web, ultimately everyone wants to sell more 'advice', including the author of this book. Take a look at his website and you start to wonder what Michael Miller is actually an 'expert' in...

As a starting point - buy it.

But, if you're already expereinced in YouTube and know how to create a profile, channel; how to make decent videos, how to put the videos on your website etc., and how to participate in the 'community' - then you may be at a level that is beyond the scope of this book.
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4 of 4 people found the following review helpful
By eh3138
Format:Paperback
This is an easy and informative read. It gives great ideas about how video can be used in a business context and explains in simple terms how to use YouTube in that respect. I found it especially useful for showing me how to use YouTube and giving me loads of ideas about how to use both video and YouTube as business tools. It also give a bunch of very websites which have been very useful for my video production. Some of them I knew about it, many I didn't. Very good. I don't see any real drawbacks to this book.
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2 of 3 people found the following review helpful
Limited use 28 Mar 2010
Format:Paperback
If you are planning to shoot a marketing video, then I suppose this book provides useful tips since there are 5 chapters devoted to this topic. In my case, I simply wanted to promote a slideshow that I had already prepared. I was unable to find some of the YouTube features referred to in the book, and some of the other video-sharing sites mentioned only cater for companies, which the book does not make clear.
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