You talkin' to me?
Rhetoric from Aristotle to Obama
By Sam Leith
Churchill was brilliant at it, so was Adolf Hitler and Josef Stalin spat out orders with a pipe clenched between his teeth. They were all leaders who influenced millions with words. They had one thing in common; they used rhetoric to devastating effect. they stated proclamations that stiffened the sinews and heated the blood. Churchill's "blood, sweat and tears" put new heart into millions of Britons facing the Nazi jackboot.
Adolf demanded patriotism with his "One folk, one Reich" call in Nuremberg and Stalin appealing to patriotism in broadcasts to fight for the Motherland.
It was all rhetoric, the art of persuading people and in You talkin' to me? Journalist Sam Leith hits an unlikely lodestone of great quality and much humour He has written a quite delightful book that was loved by members of The Cote d'Azur Men's Book Group
.He points out that rhetoric is not academic discipline or the preserve of professional orators, we all use it every day and it facilitates communication and better understanding between people. It equips you to deal with the double glazing salesman, your plea to a waitress for a table under the window and he says it is central to the way we all interact.
We use the form of words that are easily understandable and do not demand an answer. Every profession has its style of rhetoric, from the judge on the bench to the policeman who stopped your car or the warden who gave you a parking ticket.
The voices of the ancient Greeks, Demosthenes, Aristotle, echo through the pages, so do the voices of the Cicero, Caesar, Brutus, Mark Anthony, King Henry until year by year, century by century we listen to Kennedy, Martin Luther King and thence to President Obama.
Rhetoric is not merely said, it is orated delivered and narrated in the most powerful of emotions. Spoken largely by man - with a nod of recognition to the Boadicea's and Thatchers - it is the glue that holds nations together.
Back to Churchill and Hitler. When Winnie said" words are the only thing that last forever", Hitler would have agreed. Adolf was awkward in company but hypnotic in public.
In a speech just before the U.S, presidential election four years ago, Barak Obama confidently said, "Yes, we can". Rhetoric in action, simple, powerful and remembered to this day as his slogan and promise to the people.
Buy this book! Study this book!. Use this book, getting it online or from your favorite store.Please do beg , borrow or ask for it as a present, it is that good.A great choice, to succeed! (And that's a rhetorical rising tricolon!)