- Paperback: 256 pages
- Publisher: Jaico Publishing House; New Ed edition (30 April 2004)
- Language English
- ISBN-10: 8172240619
- ISBN-13: 978-8172240615
- Product Dimensions: 21.4 x 13.8 x 1.2 cm
- Average Customer Review: 4.6 out of 5 stars See all reviews (15 customer reviews)
- Amazon Bestsellers Rank: 1,032,101 in Books (See Top 100 in Books)
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Product Description
The author aims to illuminate one's reality and its opportunities and points out thinking and behaviours, options and alternatives from which one can choose and have a way of getting what one wants.
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This book, like any other, has a long ancestry. Read the first page
Front Cover | Copyright | Table of Contents | Excerpt
This book, like any other, has a long ancestry. Read the first page
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Most Helpful Customer Reviews
14 of 14 people found the following review helpful
Format:Mass Market Paperback
We're all used to the American-style self-help/management books written by somebody who has little understanding of their subject matter but has sealed a nice book contract on the strength of having talked up their experience to the publisher. Most of them start, "I was once at a dinner party once with <insert famous American here>, and he said to me, he said, 'Bob, let me tell you something which will change your life'..." Most of the authors claim to have run General Motors at some point. Their books are pretentious, yet largely valueless.
If this is your experience of management books then you won't be disappointed with this one. "You Can Negotiate Anything" is stuffed full of vague, unhelpful tips with little or no reference to real-world situations. Although I don't doubt Cohen's experience, he seems to have proven the theory (was it from "Think And Grow Rich"?) that people may know how to do something successfully, but don't necessarily know what it is that they're doing right - the overall impression is that the book could have been written equally well by a jobless student skiving out of a psychology lecture. At best it may help you negotiate £10 off your next fridge freezer. I doubt it would help you negotiate in a business situation.
(To be fair, it may redeem itself in the last chapter, but I gave up around page 215 and went and did something more useful instead.)
If you're still keen to purchase, you can buy my copy.
6 of 6 people found the following review helpful
Format:Mass Market Paperback
I read this book while attempting to negotiate a contracting raise. While I accept everything that was said, I have a serious dilemma about its title. It is one thing to negotiate the price of a refrigerator and another thing to negotiate one's salary, even though I took Cohen's advice, "Care, but don't care that much." Employers might not negotiate with you if you come off holding too many aces, even if they need your skills and value your contribution. Employers want to feel as if they are in charge and will often prefer a weaker candidate who is manageable. It is funny how lawyers or marketeers do not suffer from this problem. Even the least qualified ones have high expectations. The hard part of negotiating is getting someone to accept you as an equal, even when you have the credentials to back it up. There is an art and relationship (repoire) behind negotiation, and a mere study of this book is not going to let you negotiate anything you want.
5 of 5 people found the following review helpful
Format:Mass Market Paperback
20 years ago, I recall hearing Herb Cohen dispensing practical and witty advice about negotiations on the old Larry King (midnight to 5 a.m.) Radio Show. Recently, when I went looking for a book on negotiation to use in connection with an office presentation, I remembered Cohen and gave his book a read. To my delight the book is not only keenly insightful and amazingly informative, it is extraordinarily entertaining. Reading the book I got that wonderful sense that I knew Cohen was on the money because what he was saying was exactly what I've thought and experienced in my life but always forget or recall too late to be of any damn use. In othe words, the book manages to crystillize and articulate principles and truths that have fleetingly passed through my own consciousness on their way to oblivion. In a weird way, Negotiate Anything feels like it was written as my own personal guide to dealing with the world. Incidentally, I've given Negotiate Anything to a dozen or so people who have had an indentical reaction. My only gripe is that Cohen apparently never wrote a second book.
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Most Recent Customer Reviews
Good read
A very informative book - good read. Maybe a tad outdated but you can easily adapt the technique to suit modern times.
Quick delivery, clean item - good service overall.
Quick delivery, clean item - good service overall.
Published 4 months ago by Peter
Outstanding information - told in a brilliant and humurous way
This book was recommended to me during a workshop I attended on property investing - the link being the need to build rapport with people during the sales process. Read more
Published on 18 Feb 2010 by Les Sheppard
We All need to negotiate ALL of the time
This book is about negotiation as an integral part of successful human conduct. Mr. Cohen is not only a negotiator by profession, but also by obsession. Read more
Published on 14 July 2000
The Book is a Classic
As made evident by the foregoing reviews (except for the German fellow), this book is a stand-out in its genre. Read more
Published on 16 May 1999
A Classic; Easy to Understand; Insightful.
I've been through most of the literature on negotiation. This is the standout. The book is easy to understand without being overly simplistic. Read more
Published on 17 Mar 1999
best how to book ever !
i have read many books on negotation. this book shoud be required reading for everyone.
Published on 28 Oct 1998
Loved it totally!!!
Ifeel ready to try my new confidence.
Published on 6 Oct 1998
Very Effective Techniques Taught.
Especially useful is exposing the techniques of "Soviet style" negoitiators.
However, it probably should get an update- Ken Starr has shown some higly effective Soviet... Read more
Published on 27 May 1998
Effective
It's the first "how to" book I bought, and never stopped buying one. Quick, easy but effective (and funny).
Published on 17 Feb 1998
Brilliant Philosophy in the Guise of "How-To"
I was looking to learn how to negotiate. Instead, I learned how to live life. Cohen is like a great philospher, insightful rabbi, and brilliant zen master rolled into one. Read more
Published on 4 Feb 1998
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