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You Need This Book ...: .. to Get What You Want Paperback – 6 Jan 2011


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Product details

  • Paperback: 288 pages
  • Publisher: Simon & Schuster Ltd (6 Jan. 2011)
  • Language: English
  • ISBN-10: 1849832773
  • ISBN-13: 978-1849832779
  • Product Dimensions: 13 x 1.6 x 19.8 cm
  • Average Customer Review: 1.7 out of 5 stars  See all reviews (3 customer reviews)
  • Amazon Bestsellers Rank: 1,121,921 in Books (See Top 100 in Books)

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Product Description

About the Author

Dubbed the 'Ant and Dec of popular psychology', Mark Palmer and Scott Solder are bright young experts in the field of interpersonal dynamics. Their expertise has previously been available only to high-paying blue-chip companies. Scott is a former BBC journalist still working in media and Mark was previously a talent coach at Heart FM. They both live in London. Dubbed the 'Ant and Dec of popular psychology', Mark Palmer and Scott Solder are bright young experts in the field of interpersonal dynamics. Their expertise has previously been available only to high-paying blue-chip clients. Scott is a former BBC journalist still working in media and Mark was previously a talent coach at Heart FM. They both live in London.

Customer Reviews

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Most Helpful Customer Reviews

1 of 1 people found the following review helpful By MythBuster DownUnder on 2 July 2011
Format: Paperback
The confident, almost cocky title of this book should have sounded warning bells. It didn't and I bought this, supposedly a book on persuasion. Big mistake. Is it a book on persuasion? Only of the most pedestrian kind.

The authors are supposed to be corporate trainers and consultants. I'd like to see if the live events are any better. I don't really blame them for this monstrosity of a book, authors do often suffer from delusions about their own importance and talent, but I do blame the editors and the publishers.

Persuasion technique #1 is the title of Chapter 9, starting on page 85. What filled the first 84 pages? Mostly blabber, "you will learn this", or that, silly stories about Polish girlfriends, imagining your parents having sex, and FIVE full pages where authors play Rock, Paper, Scissors with you. Honest! The first two chapters are so boring I was tempted to chuck the book away, but my pride and AU30.- or so of my financial investment kept forcing myself to read.

The later parts of the book start getting slightly better, and there are some valid points and nuggets of truth, but apparently there is gold dust floating in sewer, too, and you wouldn't go sifting through it, would you?

If you like dubious NLP "techniques", "subliminal" persuasion and other "hit me with a rhythm stick" methods you may find this book appealing.

A quick preview on "how to get served in a busy bar" quoted verbatim (I will omit the quotations for the sake of clarity):
1. Choose your barman from afar and stick to him. Don't change. If you do, you'll confuse everything. Including yourself. Confusion might well lead to learning most of the time but it doesn't lead to fast service.
2. Read his mood. You know how to do this.
3. Match his mood. Properly.
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Format: Paperback
This is definitely not a book to read from the first page to the last. I suggest you look at the pocket reference from pages 250 onwards to select which pages to read. You might, as I did, find something useful among the obvious.
I often wondered why nearly everyone who knew him outside of work thought a colleague was so important when I and my other colleagues considered him to be a disaster. Then I read this book's section on being a celebrity and it all fitted into place.
I don't know if this book will change your life but it does help to understand why some people do what they do and how to become less of a victim.
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Format: Paperback
This was a real shame - the premise of the book is strong, and as a fan of these types of books, I was looking forward to a good read. It is however written in a very curious and awkward style, with lots of generalised statements and 'tangents' (as they call them). I stopped reading, frustrated, at page 76 when I felt that I hadn't actually gained anything from reading thus far. While there is clearly a growing market for psychology/business/motivation, this feels very rushed and woolly. I have no prior knowledge of the authors' work, but this hasn't encouraged me to look further to be honest.
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