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You Can Get It If You Really Want: Start your business, transform your life Paperback – 7 Mar 2011


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Product details

  • Paperback: 288 pages
  • Publisher: Mitchell Beazley (7 Mar. 2011)
  • Language: English
  • ISBN-10: 184533597X
  • ISBN-13: 978-1845335977
  • Product Dimensions: 13.6 x 2.1 x 21.5 cm
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (24 customer reviews)
  • Amazon Bestsellers Rank: 577,762 in Books (See Top 100 in Books)
  • See Complete Table of Contents

More About the Author

Levi Roots is a cook, entrepreneur and musician and his rise to fame is one of the UK's most heart-warming business success stories. His appearance on BBC Two's Dragon's Den resulted in two of the five judges committing £25,000 each to his Reggae Reggae Sauce brand, which is now stocked in all major supermarkets in the UK and and extended to a range of new flavours and products.

Levi also creates delicious West Indian recipes in the kitchen of his new South London eatery, Papine Jerk Centre and as a successful reggae musician; he has performed with James Brown, was close friends with Bob Marley, has sung to Nelson Mandela, and was nominated for a MOBO award in 1998. His Roots Reggae album is coming out soon.

Levi's first cookbook, the Reggae Reggae Cookbook was published last year and he currently lives and works in South London.

Product Description

Book Description

Levi is a role model to thousands of young people and their parents. His own success proves that if you want your dream enough, you can achieve it Levi Roots' Reggae Reggae Sauce empire is a true 'Dragons' Den' success story - and Levi is definitely the one person everyone remembers from the series. Endorsements for the book are likely from: Justin King (CEO Sainsbury's); Tim Campbell, founder of the Bright Ideas Trust (and first winner of BBC TV's 'The Apprentice'); TV Dragons Peter Jones and Richard Farleigh; plus numerous others. Levi has an excellent retail profile both for his cooking sauces and as author of three bestselling cookbooks.

About the Author

Levi Roots is an entrepreneur, musician and cook. He gained fame afterappearing on the BBC TV's Dragon's Den seeking funding for his ReggaeReggae Sauce, which has now sold over 2 million bottles. Other sauces and food products are in the pipeline. Levi has sold three successful cookbooks: his Reggae Reggae Cookbook; Caribbean Food Made Easy, a TV tie-in for the prime-time BBC2 4-part series of the same name; and Levi Roots' Food for Friends. As a musician, he has performed with James Brown, was close friends with Bob Marley, has sung to Nelson Mandela, and was nominated for a MOBO award in 1998. His Roots Reggae album is coming out soon. Levi lives and works in South London.

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3 of 3 people found the following review helpful By Scheherazade VINE VOICE on 26 May 2011
Format: Paperback Vine Customer Review of Free Product ( What's this? )
Levi Roots' You Can Get it if You Really Want is an inspirational book, written in a style that's accessible to everyone. So many buisness books are very dry, theory-driven affairs, but this is both practical and readable. Working through the process of starting a business, this is more like talking to a close friend than recieving advice from on high. Throughout the book, Levi illustrates the points he's making with examples from his own careers (both in music, and in food). Ultimately, though, he reinforces that what's important at the heart of business is the person -- your self-belief, passion, and drive to succeed. There's nothing particularly new or ground-breaking here, but it is a sensible introduction to the world of business.

Packed with sound advice, summaries, and a useful appendix of further reading, and a list of contacts and organisations who can help you, this book is the perfect starting point. Clearly set out, and friendly from the off, you could definetly do worse than to start here. If you're young, or completely new to business, this might be just the book you're looking for. If you're more experienced, though, you'll probably want to look elsewhere.
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3 of 3 people found the following review helpful By Gsp VINE VOICE on 3 May 2011
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He's a charismatic guy, and if you're an aspiring entrepreneur and you warm to Levi Roots, you'll enjoy this book as inspirational and entertaining. He also does a good job of keeping practical advice very simple and straightforward with things like SWOT (strenghts, weaknesses, opportunities, threats) tables, etc. but it's all very basic standard stuff. Few real insights or cool ideas jumped off the page. There are a lot of platitudes that may begin to wear thin (like "think outside the box") as you read through the book, but they're easy enough to skim.

However, if you take it as entertainment it has some great value in the stories of his personal experiences, and relating even simple (but abstract) business concepts to his story, may in itself be helpful to people - my personal experience of starting up a small business (long before reading this book), was that one of the biggest barriers is indecision due to lack of experience, and the confidence gained from reading some of his stories, may be all you need to get your startup going.
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3 of 3 people found the following review helpful By Free Spirit VINE VOICE on 10 May 2011
Format: Paperback
I like this book because it is written in a simple no fuss way. No jargon, abbreviations that leave you confused just good clear English.

I also like the format of the book, the layout is clear with summaries which are useful. This book is very informative and one I will be refering to regularly especially when working on my business plan.

This is a clear favourite of mine!
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1 of 1 people found the following review helpful By Captain Chaos (Semper Vigilans) on 4 Jun. 2011
Format: Paperback Vine Customer Review of Free Product ( What's this? )
I had encountered 'Reggae Reggae Sauce' during my cruises up and down the aisles at my local Sainsbury's, but, despite watching the occasional 'Dragon's Den' episode, I was unaware of its creator Levi Roots. That fact notwithstanding, this is a well thought-out and enlightening tome, typos excepted. Admittedly, it is obviously aimed at the young, and inexperienced, end of the entrepreneurial spectrum and employs a broad-brush approach to explaining business start-up rather than one which delves into detail. It tends to be the minutae which trips up the inexperienced and unwary, it also tends to bore the clouts off of many people and acts as a most efficacious soporiphic, the author has, I believe, had this in mind when he wrote his guide in this way and I am sure the many young potential entrepreneurs making up his target audience will be grateful for that small mercy and not be scared-off.

I note that a previous reviewer decries the inclusion of such sub-headings as 'What does an Accountant do?: pp236-241' I don't know why, many people are unsure of what exactly an accountant does, I have made the acquaintance of not a few accountants who also seemed to be unsure, or certainly gave that impression.

No, it's not a book of magic spells to help you triumph in the world of business, and no, it won't turn you into a successful entrepreneur, that is entirely up to you the individual. What it will do is show you that with the right attitude and the right amount of confidence,application, and a generous modicum of acumen you will be well on the way to success in your chosen field. Given that not everyone wants to be classed as a spongeing parasite this book is just the thing for those setting out on the entrepreneurial highway.
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1 of 1 people found the following review helpful By AlanMusicMan TOP 500 REVIEWERVINE VOICE on 23 May 2011
Format: Paperback Vine Customer Review of Free Product ( What's this? )
I didn't finish the book. How many ways are there (and how can it take so many pages) to say "be Positive" "Believe in yourself" "stay focussed" and "People make business work"? Well, quite a few as it turns out!

If you need energising, or want your belief in the power of positive thinking reinforced (or perhaps resuscitated!) then this is the book for you.

Personally, I think it makes light of some serious issues such as having the luck, dealing with failure in a realistic - human - way, and doesn't deal enough with stuff like adapting your approach to the people and situation you currently face. Also, Levi's account of his life story seems to be a rather -mmm, shall we say, selective - one, at least as compared to accounts written by others (for example articles on the Daily Mirror website - which has him jailed twice). Yes, he left all that behind him and became a businessman with great flair, but to gloss over it in the way he does here does him no good.

Nevertheless, it is a feel-good book which can renew your faith that good things can happen if you stay positive: It's just that, for me, it overdoes that stuff by quite a long way and doesn't look beyond it enough.

But, I'm not in the target demographic for the book, almost a grumpy old man, whereas this is avowedly aimed at callow youfs! As ever, your mileage dear reader, may vary.

Alan T
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