Levi is a role model to thousands of young people and their parents. His own success proves that if you want your dream enough, you can achieve it Levi Roots' Reggae Reggae Sauce empire is a true 'Dragons' Den' success story - and Levi is definitely the one person everyone remembers from the series. Endorsements for the book are likely from: Justin King (CEO Sainsbury's); Tim Campbell, founder of the Bright Ideas Trust (and first winner of BBC TV's 'The Apprentice'); TV Dragons Peter Jones and Richard Farleigh; plus numerous others. Levi has an excellent retail profile both for his cooking sauces and as author of three bestselling cookbooks.
About the Author
Levi Roots is an entrepreneur, musician and cook. He gained fame afterappearing on the BBC TV's Dragon's Den seeking funding for his ReggaeReggae Sauce, which has now sold over 2 million bottles. Other sauces and food products are in the pipeline. Levi has sold three successful cookbooks: his Reggae Reggae Cookbook; Caribbean Food Made Easy, a TV tie-in for the prime-time BBC2 4-part series of the same name; and Levi Roots' Food for Friends. As a musician, he has performed with James Brown, was close friends with Bob Marley, has sung to Nelson Mandela, and was nominated for a MOBO award in 1998. His Roots Reggae album is coming out soon. Levi lives and works in South London.