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More About the Author
Product Description
James Willoughby, chief correspondent, Racing Post
The mark of the quality of writing in any book is the speed with which the reader can absorb the ideas. Suffice to say, I flew through the thing.
Oliver Holt, Daily Mirror
Colin Cameron's terrific new book
Inside This Book
(Learn More)
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Most Helpful Customer Reviews
10 of 10 people found the following review helpful:
5.0 out of 5 stars
Well researched study of a British success story,
By NeilC (Windsor, UK) - See all my reviews
This review is from: You Bet: The Betfair Story and How Two Men Changed the World of Gambling (Hardcover)
Betfair is without doubt one of the biggest British business success stories of the last 10 years. When the mainstream media's idea of business coverage is the jumped up egotists on 'The Apprentice' it is refreshing to have a book that highlights the global success of a modern forward, thinking company.
In the past 8 years Betfair and its concept of allowing punters to back and lay with each other rather than via bookmakers has completely revolutionised an industry, reducing prices for punters, highlighting possible cheating and in the process thoroughly annoying the incumbent traditional bookmakers who had had it good for so long. Colin Cameron's book on Betfair is extremely well researched. He has gained access not only to many senior figures within Betfair but also from throughout the gambling industry, both peers of Betfair and the bookmakers who they competed with. His book covers all aspects of the Betfair story, from the background of the founders, the hard work of the initial idea, the constant battle with the incumbent bookmakers right through the wider impacts of the concept and the changes the industry can expect in the future. The book is well written and engaging. My only complaint would be that it isn't written in chronological order and thus jumps around slightly. This I would imagine would make the book a difficult read for someone who isn't already familiar with Betfair. Also, as someone who knows quite a bit about Betfair, I felt that a few (but not many) points were missed, such as the fact that regulation of people acting as bookmakers on Betfair is irrelevant since the company can guarantee that they will always pay out, or the importance digital odds played in allowing punters to trade out of positions at low gains thus generating more liquidity. All in all, a great read though about one of the most innovative companies of recent years.
2 of 2 people found the following review helpful:
5.0 out of 5 stars
Unbelievable story,
This review is from: You Bet: The Betfair Story and How Two Men Changed the World of Gambling (Hardcover)
An interesting and facinating story of how two men with a simple idea created and grew a business in a very competitive field to become a dominant force in the world of gambling. A must read for anybody interested in gambling or the business world.
1 of 1 people found the following review helpful:
1.0 out of 5 stars
Terrible,
By
This review is from: You Bet: The Betfair Story and How Two Men Changed the World of Gambling (Hardcover)
I can only imagine that the author had enough story to fill a magazine article because most of this book is filler. And badly written filler at that.
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