You Bet and over 2 million other books are available for Amazon Kindle . Learn more
Buy Used
£2.43
Condition: Used: Good
Comment: This book is eligible for free delivery anywhere in the UK. Your order will be picked, packed and dispatched by Amazon. Buy with confidence!
Have one to sell?
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See this image

You Bet: The Betfair Story and How Two Men Changed the World of Gambling Hardcover – 30 Apr 2009


See all 2 formats and editions Hide other formats and editions
Amazon Price New from Used from
Kindle Edition
"Please retry"
Hardcover
"Please retry"
£9.50 £0.01

Special Offers and Product Promotions



Product details

  • Hardcover: 320 pages
  • Publisher: HarperCollins (30 April 2009)
  • Language: English
  • ISBN-10: 0007277016
  • ISBN-13: 978-0007277018
  • Product Dimensions: 14.1 x 3.3 x 22.2 cm
  • Average Customer Review: 2.6 out of 5 stars  See all reviews (13 customer reviews)
  • Amazon Bestsellers Rank: 635,302 in Books (See Top 100 in Books)

More About the Author

Discover books, learn about writers, and more.

Product Description

James Willoughby, chief correspondent, Racing Post

The mark of the quality of writing in any book is the speed with which the reader can absorb the ideas. Suffice to say, I flew through the thing.

Oliver Holt, Daily Mirror

Colin Cameron's terrific new book

Inside This Book (Learn More)
Browse Sample Pages
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
Search inside this book:

Customer Reviews

2.6 out of 5 stars
Share your thoughts with other customers

Most Helpful Customer Reviews

11 of 12 people found the following review helpful By NeilC VINE VOICE on 3 May 2009
Format: Hardcover Verified Purchase
Betfair is without doubt one of the biggest British business success stories of the last 10 years. When the mainstream media's idea of business coverage is the jumped up egotists on 'The Apprentice' it is refreshing to have a book that highlights the global success of a modern forward, thinking company.

In the past 8 years Betfair and its concept of allowing punters to back and lay with each other rather than via bookmakers has completely revolutionised an industry, reducing prices for punters, highlighting possible cheating and in the process thoroughly annoying the incumbent traditional bookmakers who had had it good for so long.

Colin Cameron's book on Betfair is extremely well researched. He has gained access not only to many senior figures within Betfair but also from throughout the gambling industry, both peers of Betfair and the bookmakers who they competed with. His book covers all aspects of the Betfair story, from the background of the founders, the hard work of the initial idea, the constant battle with the incumbent bookmakers right through the wider impacts of the concept and the changes the industry can expect in the future.

The book is well written and engaging. My only complaint would be that it isn't written in chronological order and thus jumps around slightly. This I would imagine would make the book a difficult read for someone who isn't already familiar with Betfair. Also, as someone who knows quite a bit about Betfair, I felt that a few (but not many) points were missed, such as the fact that regulation of people acting as bookmakers on Betfair is irrelevant since the company can guarantee that they will always pay out, or the importance digital odds played in allowing punters to trade out of positions at low gains thus generating more liquidity.

All in all, a great read though about one of the most innovative companies of recent years.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
3 of 3 people found the following review helpful By Jakaka on 26 Nov 2011
Format: Hardcover
I can only imagine that the author had enough story to fill a magazine article because most of this book is filler. And badly written filler at that.
3 Comments Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
2 of 2 people found the following review helpful By krsquared on 9 May 2011
Format: Hardcover Verified Purchase
Betfair has without doubt been the most exciting development in the world of gambling since - well probably since time began. So how does this book measure up?
The book's strengths are when the author interviews Betfair's founders, Andrew Black and Ed Wray. The reader gets a real flavour for the obstacles involved in getting such a simple but perfect idea up and running. Racing Post editor Bruce Millington and ex William Hill chief John Brown also provide insights -the latter still doesn't appear to 'get it' and remains convinced that only licensed bookmakers should be allowed to lay bets.
The book also reveals how close Betfair initially came to failing through lack of capital until its merger with chief market rival Flutter generated the necessary funds.
Of less interest to this reader was the lengthy account of Betfair's attempts to penetrate the key foreign markets, starting with Australia.
Horse racing in the UK is on the brink of a financial crisis and many feel that Betfair does not contribute enough to the UK racing industry.
You will need to look elsewhere for the pros and cons of this argument as the author neglects to include it - a serious omission IMHO.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
Format: Hardcover
I was wary of buying this book because the cover was dreadful but I decided to give it the benefit of the doubt because, as they say, 'don't judge a book by its cover'. And it was only a couple of quid. There are, of course, exceptions to every rule. The writer came over as a business article writer which he may be and good too but he just hasn't made the transition to a longer format. Gamblers are emotional people generally and there's not an ounce of emtion in this book, just dull blandness. To be honest though, I didn't read beyond the first few chapters as I was losing the will to live and gave up. That's a shame because the majority of my income for the last few years has been from Betfair and I thought it about time I knew the inside story. And that brings me to another point. The author doesn't seem to know his intended audience. No one, other than those who have quite a knowledge of the mechanics of Betfair are going to read this book. It's not, after all, an impulse buy at a railway station. Yet Cameron insists on explaining in words of two syllables how the system works. Dull and unnecessary. I'd advise the author read a few of Ben Mezrich's books to get a hang of how to do it. I certainly wouldn't recommend it to anyone.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
4 of 6 people found the following review helpful By EJNib86 on 13 May 2009
Format: Hardcover
I am not accustomed to betting, and am not particularly interested in the topic. At least, that was what I thought until I read this utterly absorbing and engaging account of that world. I have read other sporting books written by Colin Cameron and he manages to make each topic about which he writes come to life with his descriptions of the quirky and driven characters who inhabit the particular world, whether it be soccer, horse racing or now gaming. This is a book which will fascinate you, appall you and make you laugh out loud in equal measure. But more than that it will move you to get off your backside and follow your dreams.If you do so, maybe like the protagonists in this beautifully reserached book, they will come true after all. Highly recommended.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again

Most Recent Customer Reviews



Feedback