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Yes! 50 Secrets from the Science of Persuasion (Unabridged)
 
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Yes! 50 Secrets from the Science of Persuasion (Unabridged) [Audio Download]

by Dr. Noah Goldstein (Author), Steve Martin Robert B. Cialdini (Author), Clive Mantle (Narrator)
4.3 out of 5 stars  See all reviews (50 customer reviews)
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Product details

  • Audio Download
  • Listening Length: 6 hours and 33 minutes
  • Program Type: Audiobook
  • Version: Unabridged
  • Publisher: AudioGO Ltd.
  • Audible.co.uk Release Date: 10 Dec 2009
  • Language: English
  • ASIN: B0030EMHJK
  • Average Customer Review: 4.3 out of 5 stars  See all reviews (50 customer reviews)
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Product Description

Every day, we face the challenge of persuading others to do what we want. But what makes people say 'yes' to our requests? Based on more than 60 years of research into the psychology of persuasion, this audiobook reveals many remarkable insights that will help listeners to be more persuasive, both at work and at home. More information can be found at www.scienceofyes.com.
©2007 Noah J. Goldstein, Steve J. Martin and Robert B. Cialdini; (P)2009 BBC Audiobooks Ltd

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Customer Reviews

Most Helpful Customer Reviews
47 of 48 people found the following review helpful
4.0 out of 5 stars Too much of a good thing 15 April 2008
Format:Paperback
'50 secrets from the science of persuasion'... Well, I'd never heard of `the science of persuasion' before and this is actually a series of short case studies based on social psychology academic papers published over the last decade or so. Each case study is presented as a problem, the experiment and results are described and then a `scientifically proven' solution is suggested. It's an appealing way of covering a broad subject and most of the results are thought-provoking and maybe genuinely useful. The only problem is that these snippets are not structured or ordered in any way so unfortunately fact fatigue sets in after about 30, and by the time you struggle to 50 the science of persuasion began to seem a rather disorganised discipline. An admirable book, but you might have thought `persuasion scientists' would have known a bit better how to determine exactly how much is a `good thing'.
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29 of 31 people found the following review helpful
4.0 out of 5 stars A Treasure Trove of Insights 11 Dec 2007
Format:Paperback
I have read The Tipping Point and Freakonomics and enjoyed them immensely. Yes! is a similar type of book - really enjoyable and based on what appears to be pretty solid evidence and research. It's practical too. As enjoyable as The Tipping Point and Freakonomics were I was left wondering how I could use the information. Short of impressing people at dinner parties with my new found knowledge of why drug dealers live with their mothers the personal applications of both books are few and far between. Not so with Yes! It is a treasure trove not only of the theory of persuasion but also how to put the theory into practice and become more persuasive (and let's be honest who doesn't want to be more persuasive?). In my humble opinion I think Yes! is highly readable, highly practical and highly recommended.
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4 of 4 people found the following review helpful
By Donald Mitchell HALL OF FAME TOP 500 REVIEWER VINE VOICE
Format:Paperback
Yes! could have been more appropriately titled as Influence 2 because the book is simply a series of brief examples that illustrate Professor Robert Cialdini's key principles described in his book, Influence (social proof, authority, commitment/consistency, scarcity, reciprocity, and personal liking). If you loved that book and want to dive deeper into its lessons, Yes! is a perfect choice.

If you haven't yet read Influence, I recommend that you read that book before this one. Without Professor's explanations of why these principles work, the case histories in Yes! don't seem so special and interesting. Otherwise, you will probably just see Yes! as a bunch of unrelated stories, many of which don't apply to your marketing challenges. I would expect most people who read Yes! who haven't read Influence to rate Yes! with three stars.

When you do read Influence, be sure to get the latest edition (the fifth edition came out in August 2008). Otherwise, you'll miss out on insights.

I hired Professor Cialdini to speak to one of my research organizations, Share Price Growth 100, a number of years ago and the members rated him very highly for being able to apply the lessons of his research to the financial markets. I was intrigued to see some financial market examples in Yes!

Be more persuasive in getting an ethical point across!
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3 of 3 people found the following review helpful
3.0 out of 5 stars Philosophical Dry Spell 10 Dec 2008
By sanyata
Format:Paperback|Verified Purchase
Besides the valid criticism already voiced by some reviewers; that the presentation is messy and not-memorable, a substantial criticism of this book would be that the book is very much "just the basics", devoid of further reflection or introspection which makes for a poor reading experience.

Though the content in itself is valuable. I'd like a better structured version of this book. And one that would make the points easier to remember.
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17 of 20 people found the following review helpful
5.0 out of 5 stars Isn't it all about getting to 'Yes!'?! 30 Dec 2007
Format:Paperback
I work in professional services where the difference between winning a new client and losing an existing client is very often down to the small things like being more memorable in the customer's eyes. Yes! brings all of the important, and sometimes just small, things to the surface and offers them in a concise, crisp and fun to read book. Anyone who is looking for an edge in business does not need to attend one of the myriad of 'Become a success overnight!' courses currently on offer from many different sources but just to start by investing in this very useful book and not lose the opportunity to get an insight into those things that work! Not just because the author's say so but because research and scientific rigour has proven the approach as being superior!

Great topic, useful timing and extremely useful material. Thank you author's for sharing your knowledge and expertise with us!
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11 of 13 people found the following review helpful
2.0 out of 5 stars Throwing little light on secrets 2 Feb 2009
Format:Paperback
Yes! is a no. This book is disappointly light on insight, secrets and content, with insufficient detail for real understanding and many examples of persuasion that will be obvious to readers. Cialdini is a good thinker and has made important contributions to the use of language and psychology in the process of influence; if you want insight into these, read 'Influence, the Psychology of Persuasion' instead, for both content and education.
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15 of 18 people found the following review helpful
2.0 out of 5 stars Bar snacks 4 July 2010
Format:Paperback|Verified Purchase
I must admit to being pretty underwhelmed by this book. I've read a few books on influence / persuasion / propaganda, and having done so this was a bit of a waste of money.

Don't get me wrong, if this is your first glance at the subject then you'll find many of the short explanations quite interesting, though I'm not sure that its style will peek your interest to read further, which would be a shame as there are some absolutely excellent books on the subject out there that give a far better & more engaging introduction to the field.

If you just want a book to pick at on the train this is more for you, but if you'd really like to understand the subject better to begin with you can't really do better than Robert Cialdini's, 'Influence:The Psychology of Persuasion', and if you want a more useful day to day short read buy, 'How To Outnegotiate Anyone (Even a Car Dealer!' by Leo Reilly.
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Most Recent Customer Reviews
4.0 out of 5 stars Full of tips, really useful
If you ever need anyone else to do anything for you, you should seriously consider getting this book. Read more
Published 4 months ago by Mr J A Wallman
5.0 out of 5 stars Interesting and enlightening
I've bought three or four copies for friends, especially those in small businesses. All the 'case studies' are short and
informally written, making it very easy to read... Read more
Published 7 months ago by Pippa
4.0 out of 5 stars Staff Developement.
I found it useful for a training programme I conducted for communications managers. Some great ideas for persusion insights and examples sound research .
Published 8 months ago by henry fabian Dr.
5.0 out of 5 stars Amazing - interesting, practical and always relevant
I must have read Yes and Cialdini's other major title, Influence, at least 20 times. They are the only two books to have a permanent place in my ipad and iphone. Read more
Published 12 months ago by Granpa
5.0 out of 5 stars Marvelous and Practical Pyschology Book
This book clearly outlines the fifty skills which you can immediately utilize in getting the other person to say "yes". Read more
Published 16 months ago by AbdulMalikOmar
5.0 out of 5 stars Excellent
Very concise and to the point, this book gave me significant insight into simple yet effective ways to be more persuasive. Highly recommended.
Published 16 months ago by A. D. G. Donald
5.0 out of 5 stars Why learn by trial and error when you can learn from other's mistakes?
I know you'll see this a lot, but this book 'is a must' for marketers and copywriters. Why? Because it's essential reading that helps you shortcut testing. Read more
Published 22 months ago by Jason D. C. Sullock
5.0 out of 5 stars Gain a more complete understanding of the six principles
Having written what has probably become the most cited book in interpersonal skills literature, Influence: The psychology of persuasion, Cialdini assembles a team and produces... Read more
Published 23 months ago by James Taylor
5.0 out of 5 stars A great companion to Cialdini's: "Influence"
"YES! 50 Secrets from the science of persuasion" should be seen as a companion to Cialdini's book: Influence: The Psychology of Persuasion, where he lays out the theoretical... Read more
Published on 31 Aug 2011 by Njål Andersen
4.0 out of 5 stars Persuasive Stuff!
If you like your business books with a bit of a twist then Yes! could well be the book for you. The book delivers some really practical insights on how to be more persuasive at... Read more
Published on 19 May 2011 by catchat
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