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Yes! 50 Secrets from the Science of Persuasion (Paperback)

by N. Goldstein; S. Martin; R. Cialdini (Author)

4.3 out of 5 stars See all reviews (26 customer reviews)

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Influence: The Psychology of Persuasion by Robert Cialdini
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Nudge: Improving Decisions About Health, Wealth and Happiness by Richard H Thaler
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Product details

Paperback: 250 pages
Publisher: Profile (8 Nov 2007)
Language English
ISBN-10: 1846680166
ISBN-13: 978-1846680168
Product Dimensions: 19.4 x 13 x 2 cm

Average Customer Review: 4.3 out of 5 stars See all reviews (26 customer reviews)

Amazon.co.uk Sales Rank: 1,244 in Books (See Bestsellers in Books)
Popular in this category:
#1 in Books > Business, Finance & Law > Management > Management Skills > Communication & Presentation > Presentations

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Product Description

Review
Matthew Taylor, Chief Executive, RSA - 'In a world where persuasion is a more and more important part of what governments and organisations have to do, this book is invaluable.'Daniel Finkelstein, Comment Editor of The Times - 'The ideas in this book changed my way of looking at the world. This thinking is the real deal. Want to be in on the next big idea? Don't miss out.'The Times - "YES! is the Freakonomics of social psychology. It's a handbook to the world." The Independent - "Inventive and intriguing." Jon Ashworth, The Business - "Fascinating, really." SGuardian - "Are there any nice little books I could buy as a present that wouldn't insult the recipient's intelligence? Yes. Or rather Yes!. It will help you understand why you're buying Christmas presents when you don't want to and when the people you're buying them for don't want you to either."

Daniel Finkelstein, The Times
"The ideas in this book changed my way of looking at the world. This thinking is the real deal. Want to be in on the next big idea? Don't miss out."

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behavioural economics(4)

irrational behaviour(4)

marketing(4)

persuasion(4)

psychology(3)

psychology textbooks(3)

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economics(2)

influence(2)

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	77% buy the item featured on this page: Yes! 50 Secrets from the Science of Persuasion 4.3 out of 5 stars (26) �4.49
	9% buy Influence: The Psychology of Persuasion 4.2 out of 5 stars (18) �7.09
	6% buy Bad Science 4.6 out of 5 stars (142) �4.85
	5% buy Predictably Irrational: The Hidden Forces That Shape Our Decisions 4.2 out of 5 stars (70) �4.85

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Customer Reviews

26 Reviews

5 star:		(17)
4 star:		(4)
3 star:		(2)
2 star:		(2)
1 star:		(1)

Average Customer Review

4.3 out of 5 stars (26 customer reviews)

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Most Helpful Customer Reviews

18 of 19 people found the following review helpful:

4.0 out of 5 stars Too much of a good thing, 15 April 2008

By	C. Young "Clive Young" (London, England) - See all my reviews

'50 secrets from the science of persuasion'... Well, I'd never heard of `the science of persuasion' before and this is actually a series of short case studies based on social psychology academic papers published over the last decade or so. Each case study is presented as a problem, the experiment and results are described and then a `scientifically proven' solution is suggested. It's an appealing way of covering a broad subject and most of the results are thought-provoking and maybe genuinely useful. The only problem is that these snippets are not structured or ordered in any way so unfortunately fact fatigue sets in after about 30, and by the time you struggle to 50 the science of persuasion began to seem a rather disorganised discipline. An admirable book, but you might have thought `persuasion scientists' would have known a bit better how to determine exactly how much is a `good thing'.

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15 of 17 people found the following review helpful:

4.0 out of 5 stars A Treasure Trove of Insights, 11 Dec 2007

By	S. Kukielka "Stella" (UK) - See all my reviews (REAL NAME)

I have read The Tipping Point and Freakonomics and enjoyed them immensely. Yes! is a similar type of book - really enjoyable and based on what appears to be pretty solid evidence and research. It's practical too. As enjoyable as The Tipping Point and Freakonomics were I was left wondering how I could use the information. Short of impressing people at dinner parties with my new found knowledge of why drug dealers live with their mothers the personal applications of both books are few and far between. Not so with Yes! It is a treasure trove not only of the theory of persuasion but also how to put the theory into practice and become more persuasive (and let's be honest who doesn't want to be more persuasive?). In my humble opinion I think Yes! is highly readable, highly practical and highly recommended.

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13 of 16 people found the following review helpful:

5.0 out of 5 stars Isn't it all about getting to 'Yes!'?!, 30 Dec 2007

By	Dilraj Sidhu "D. Sidhu-Singh" (London,England) - See all my reviews (REAL NAME)

I work in professional services where the difference between winning a new client and losing an existing client is very often down to the small things like being more memorable in the customer's eyes. Yes! brings all of the important, and sometimes just small, things to the surface and offers them in a concise, crisp and fun to read book. Anyone who is looking for an edge in business does not need to attend one of the myriad of 'Become a success overnight!' courses currently on offer from many different sources but just to start by investing in this very useful book and not lose the opportunity to get an insight into those things that work! Not just because the author's say so but because research and scientific rigour has proven the approach as being superior!

Great topic, useful timing and extremely useful material. Thank you author's for sharing your knowledge and expertise with us!

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Most Recent Customer Reviews

4.0 out of 5 stars Gosh, I never realized that!
I really enjoyed this book and its thought-provoking examples. I can apply the examples to my own experiences of being persuaded and trying to persuade. Read more

Published 1 month ago by Liz K

5.0 out of 5 stars Pure genius
I have now read this 5 times and bought over 10 copies for friends and clients.
I lead the largest practice around customer experience design in the UK and have read and... Read more

Published 2 months ago by Mr. G. M. Bshop

5.0 out of 5 stars Yes! This is really interesting.
This is one of those books you can pick up for 5 minutes, read a couple of pages and put down again, as each chapter is only 2 or 3 pages. Read more

Published 4 months ago by Literary Chick

5.0 out of 5 stars 5 stars. A Wonderfully Practical Book
I like this book. The authors are well recognised experts in their field and the advice they give is practical and easy to apply. Read more

Published 4 months ago by Sarah

2.0 out of 5 stars Throwing little light on secrets
Yes! is a no. This book is disappointly light on insight, secrets and content, with insufficient detail for real understanding and many examples of persuasion that will be obvious... Read more

Published 5 months ago by Andy Middleton

5.0 out of 5 stars Great, even if you think you know about persuasion
I have read and reread this book and even as a hardened marketeer I still find useful ideas on how to improve the marketing of my business and that of my clients. Read more

Published 6 months ago by Joanne Morley

3.0 out of 5 stars Philosophical Dry Spell
Besides the valid criticism already voiced by some reviewers; that the presentation is messy and not-memorable, a substantial criticism of this book would be that the book is very... Read more

Published 7 months ago by Asp

5.0 out of 5 stars Fascinating Examples for Fans of Robert Cialdini's Book, Influence

Yes! could have been more appropriately titled as Influence 2 because the book is simply a series of brief examples that illustrate Professor Robert Cialdini's key... Read more

Published 9 months ago by Professor Donald Mitchell

1.0 out of 5 stars not as good as expected....by far
I thought that this book, as it was written by 3 professionals, would be intruiging and informative. I was very dissapointed. Read more

Published 11 months ago by Garry R. Walls

5.0 out of 5 stars Do Not Read this Rubbish.
Having recently read Cialdini's previous book on Influence, I was drawn to this current work. If a book is extremely good, I will recommend it to friends and colleagues alike... Read more

Published 11 months ago by Adrian Booth

› See all 26 customer reviews...

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