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`If a CEO or head of state was limited to a single advisor my nomination would be Bob Cialdini' --Richard H. Thaler, co-author of Nudge
Daniel Finkelstein, The Times
"The ideas in this book changed my way of looking at the world. This thinking is the real deal. Want to be in on the next big idea? Don't miss out."
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Most Helpful Customer Reviews
39 of 40 people found the following review helpful
Format:Paperback
'50 secrets from the science of persuasion'... Well, I'd never heard of `the science of persuasion' before and this is actually a series of short case studies based on social psychology academic papers published over the last decade or so. Each case study is presented as a problem, the experiment and results are described and then a `scientifically proven' solution is suggested. It's an appealing way of covering a broad subject and most of the results are thought-provoking and maybe genuinely useful. The only problem is that these snippets are not structured or ordered in any way so unfortunately fact fatigue sets in after about 30, and by the time you struggle to 50 the science of persuasion began to seem a rather disorganised discipline. An admirable book, but you might have thought `persuasion scientists' would have known a bit better how to determine exactly how much is a `good thing'.
7 of 7 people found the following review helpful
Format:Paperback|Amazon Verified Purchase
I must admit to being pretty underwhelmed by this book. I've read a few books on influence / persuasion / propaganda, and having done so this was a bit of a waste of money.
Don't get me wrong, if this is your first glance at the subject then you'll find many of the short explanations quite interesting, though I'm not sure that its style will peek your interest to read further, which would be a shame as there are some absolutely excellent books on the subject out there that give a far better & more engaging introduction to the field.
If you just want a book to pick at on the train this is more for you, but if you'd really like to understand the subject better to begin with you can't really do better than Robert Cialdini's, 'Influence:The Psychology of Persuasion', and if you want a more useful day to day short read buy, 'How To Outnegotiate Anyone (Even a Car Dealer!' by Leo Reilly.
Don't get me wrong, if this is your first glance at the subject then you'll find many of the short explanations quite interesting, though I'm not sure that its style will peek your interest to read further, which would be a shame as there are some absolutely excellent books on the subject out there that give a far better & more engaging introduction to the field.
If you just want a book to pick at on the train this is more for you, but if you'd really like to understand the subject better to begin with you can't really do better than Robert Cialdini's, 'Influence:The Psychology of Persuasion', and if you want a more useful day to day short read buy, 'How To Outnegotiate Anyone (Even a Car Dealer!' by Leo Reilly.
26 of 28 people found the following review helpful
Format:Paperback
I have read The Tipping Point and Freakonomics and enjoyed them immensely. Yes! is a similar type of book - really enjoyable and based on what appears to be pretty solid evidence and research. It's practical too. As enjoyable as The Tipping Point and Freakonomics were I was left wondering how I could use the information. Short of impressing people at dinner parties with my new found knowledge of why drug dealers live with their mothers the personal applications of both books are few and far between. Not so with Yes! It is a treasure trove not only of the theory of persuasion but also how to put the theory into practice and become more persuasive (and let's be honest who doesn't want to be more persuasive?). In my humble opinion I think Yes! is highly readable, highly practical and highly recommended.
Most Recent Customer Reviews
Why learn by trial and error when you can learn from other's mistakes?
I know you'll see this a lot, but this book 'is a must' for marketers and copywriters. Why? Because it's essential reading that helps you shortcut testing. Read more
Published 2 days ago by Jason D. C. Sullock
Gain a more complete understanding of the six principles
Having written what has probably become the most cited book in interpersonal skills literature, Influence: The psychology of persuasion, Cialdini assembles a team and produces... Read more
Published 9 days ago by James Taylor
A great companion to Cialdini's: "Influence"
"YES! 50 Secrets from the science of persuasion" should be seen as a companion to Cialdini's book: Influence: The Psychology of Persuasion, where he lays out the theoretical... Read more
Published 9 months ago by Njål Andersen
Persuasive Stuff!
If you like your business books with a bit of a twist then Yes! could well be the book for you. The book delivers some really practical insights on how to be more persuasive at... Read more
Published 12 months ago by catchat
How can I persuade You to buy this Book !
As with any of Robert Cialdini's work, expectsations are high and if you need persuading , I've over 30 years in Retail Sales and Behavioural Coaching and still picked up 'Nuggets'... Read more
Published 14 months ago by Geoff
Good Stories
This is a great companion piece to Influence: Science and Practice. Instead of offering us a framework and some theory, with examples along the way, as the earlier book does, this... Read more
Published 18 months ago by Dr. M. Clayton
Great pieces of information
I have read some content about the principles or persuasion outlined by Robert Cialdini, one of the authors of this book. Read more
Published 19 months ago by Fabio Milheiro Aguiar Castro
YES! Its Amazing!
YES! Its Amazing! Yes is a fantastic book which opens your eyes to the things that you see around you but tend to dismiss as routine. Read more
Published 19 months ago by Suraj
An interesting, alternative look at the topic...
I was introduced to the book by one of the authors and found it very interesting, thought-provoking and useful. Read more
Published 24 months ago by Wayne M. Elliott
Mostly obvious, fairly entertaining.
Humans are social, lazy, flock animals. This books goes into the depths of how to turn this into your advantage. Read more
Published on 10 April 2010 by Morten Pedersen
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