Yes!: 50 Secrets from the Science of Persuasion
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`If a CEO or head of state was limited to a single advisor my nomination would be Bob Cialdini' --Richard H. Thaler, co-author of Nudge
Daniel Finkelstein, The Times
"The ideas in this book changed my way of looking at the world. This thinking is the real deal. Want to be in on the next big idea? Don't miss out."
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Most Helpful Customer Reviews
37 of 38 people found the following review helpful:
4.0 out of 5 stars
Too much of a good thing,
By C. Young "Clive Young" (London, England) - See all my reviews
This review is from: Yes! 50 Secrets from the Science of Persuasion (Paperback)
'50 secrets from the science of persuasion'... Well, I'd never heard of `the science of persuasion' before and this is actually a series of short case studies based on social psychology academic papers published over the last decade or so. Each case study is presented as a problem, the experiment and results are described and then a `scientifically proven' solution is suggested. It's an appealing way of covering a broad subject and most of the results are thought-provoking and maybe genuinely useful. The only problem is that these snippets are not structured or ordered in any way so unfortunately fact fatigue sets in after about 30, and by the time you struggle to 50 the science of persuasion began to seem a rather disorganised discipline. An admirable book, but you might have thought `persuasion scientists' would have known a bit better how to determine exactly how much is a `good thing'.
24 of 26 people found the following review helpful:
4.0 out of 5 stars
A Treasure Trove of Insights,
By
This review is from: Yes! 50 Secrets from the Science of Persuasion (Paperback)
I have read The Tipping Point and Freakonomics and enjoyed them immensely. Yes! is a similar type of book - really enjoyable and based on what appears to be pretty solid evidence and research. It's practical too. As enjoyable as The Tipping Point and Freakonomics were I was left wondering how I could use the information. Short of impressing people at dinner parties with my new found knowledge of why drug dealers live with their mothers the personal applications of both books are few and far between. Not so with Yes! It is a treasure trove not only of the theory of persuasion but also how to put the theory into practice and become more persuasive (and let's be honest who doesn't want to be more persuasive?). In my humble opinion I think Yes! is highly readable, highly practical and highly recommended.
4 of 4 people found the following review helpful:
2.0 out of 5 stars
Bar snacks,
By Jimbo Jones (Scotland) - See all my reviews
This review is from: Yes! 50 Secrets from the Science of Persuasion (Paperback)
I must admit to being pretty underwhelmed by this book. I've read a few books on influence / persuasion / propaganda, and having done so this was a bit of a waste of money.
Don't get me wrong, if this is your first glance at the subject then you'll find many of the short explanations quite interesting, though I'm not sure that its style will peek your interest to read further, which would be a shame as there are some absolutely excellent books on the subject out there that give a far better & more engaging introduction to the field. If you just want a book to pick at on the train this is more for you, but if you'd really like to understand the subject better to begin with you can't really do better than Robert Cialdini's, 'Influence:The Psychology of Persuasion', and if you want a more useful day to day short read buy, 'How To Outnegotiate Anyone (Even a Car Dealer!' by Leo Reilly.
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