An entrepreneurial young man named Jonathan Yardley obtained a royal warrant for the provision of all the soap to City of London. The means by which this warrant was obtained are lost to history, however we might suppose it involved payment to the monarch of a sizeable, and no doubt welcome, sum.
This first incarnation of Yardley was lost, as was so much of the old city, in the Great Fire of London of 1666; save for one detail – that lavender should be used to perfume the soaps.
Today’s Yardley London embodies this rich and wonderful heritage with pride. We continue to create exquisite luxury items for discerning customers the world over, carrying on a tradition and lineage that other perfumery houses can only aspire to.
Lily of the Valley is a delicate, white, flower which grows in abundance in the English countryside, but only for a limited time during the months of May and June. This infrequent flower is at the heart of this beautifully modern version of this classic, floral scent.
Yardley London’s classic Lily of the Valley fragrance is a light and elegant scent with citrus top notes, combined with a heart of fresh, spring flowers, including lily of the valley, jasmine, geranium and magnolia; dying down with an amber and woody base.
Our fresh, floral fragrances are inspired by England's diverse and varied flowers. One or two key linear notes remain constant throughout the scent, softened with subtle top, heart and base notes to create a high quality, long lasting fragrance. Spray lightly onto your pulse points in the morning, and carry a convenient 50ml bottle with you to refresh your fragrance during the day.