If it weren't for the marketing hype - you would expect to find these toys in the dollar bin, or maybe free in a happy meal. Cheap, Plastic, Junk. Shame on whomever is marketing these as collectible, or interesting, or fun, and charging $13 per item. Worse is the inflated price, hype and limited availability of the playsets. This is nothing more than a watch battery powered wind up toy. It does nothing but move back and forth on a small wheel. Its extra "friend," is about the size of a thumbtack, and excellent for the dog or your toddler to swallow. I am embarresed that we purchased one, we were looking for a chore chart prize for my 4.5 year old daughter - she had mentioned these pets. We were shocked at the price tag, as I expected at most a $5 item, and my daughter was bored in SECONDS. She suggested that maybe it would be more fun if she had a playset. Not a chance in our house this year. Signed - Dad who is desperate for a made in America quality toy that our kids can collect.