Sex Appeal: The Art of Allure in Graphic and Advertising Design by Steven Heller |
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Product Description
Product Description
Sex sells. It's one of the oldest and most effective tricks in the book. The challenge for graphic designers, however, is to incorporate sexuality into their work in ways that are classy rather than coarse, sensual rather than smutty, provocative rather than pornographic. This volume shows how top graphic designers have made use of sex appeal to create attention-grabbing and high-quality artistic work. Covering every medium, from print to the Web, the book showcases images that incorporate sex in ways that range from subtle and clever to shocking. Some images hint at the act of sex itself; some exude romantic or erotic overtones; others flirt with humorous stereotypes. Taken together, this collection reinforces the ideas that with skill and finesse, sex can play a powerful and positive role in the creation of compelling graphic designs.
About the Author
Joshua Berger is a founding partner of Plazm Media, an award-winning design and communications agency based in Portland, Oregon. Plazm's projects include the relaunch of swimwear giant Jantzen and the global advertising campaign for Star Wars, Episode II: Attack of the Clones.
Sex sells. It's one of the oldest and most effective tricks in the book. The challenge for graphic designers, however, is to incorporate sexuality into their work in ways that are classy rather than coarse, sensual rather than smutty, provocative rather than pornographic. This volume shows how top graphic designers have made use of sex appeal to create attention-grabbing and high-quality artistic work. Covering every medium, from print to the Web, the book showcases images that incorporate sex in ways that range from subtle and clever to shocking. Some images hint at the act of sex itself; some exude romantic or erotic overtones; others flirt with humorous stereotypes. Taken together, this collection reinforces the ideas that with skill and finesse, sex can play a powerful and positive role in the creation of compelling graphic designs.
About the Author
Joshua Berger is a founding partner of Plazm Media, an award-winning design and communications agency based in Portland, Oregon. Plazm's projects include the relaunch of swimwear giant Jantzen and the global advertising campaign for Star Wars, Episode II: Attack of the Clones.
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