Many good reasons to buy this product: This is a high-quality graphics card worth its moderately large dimensions and weight, and one which is very reasonably priced. Easy installation. This model is an excellent alternative to higher-end models which not only cost significantly more, but offer technological specifications which are not yet fully utilised by present-day video games. This model offers 2GB VRAM and has significantly increased frame rates - notably on X-Plane 10, the most advanced ultra-realistic flight simulation currently available, and on GTA:IV, a game utilising the graphically-demanding ENB Series modification. The dual-fans are highly efficient. Although the dual-fans create quite a lot of noise at 60% speed and above, this does not significantly distract from gaming experience, and the dual-fans provide excellent cooling when under high graphical load; for example, under high graphical load with dual-fans running at 55%, GPU temperature tends to peak at ~60 degress celcius (well within normal parameters) whilst running X-Plane 10 or GTA:IV. Power usage is also reasonable - a 550W PSU is sufficient to power this model. ATI Catalyst Control Center software (shipping with this product) is user-friendly and can be used to overclock this product to a stable performance level.
For a balanced review, one potential drawback: Just bear in mind that this model only supports one (1) VGA output at any one time, and that VGA + DVI-I or DVI-D combinations can cause graphical artifacts and screen flicker, so DVI outputs are recommended for maximum graphical benefits when using this model.
In summary, this product offers excellent performance at a very reasonable price! Direct purchase from Amazon offered a first-rate service as usual.