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The Writing on the Wall: The Campaign for Commonsense Business
 
 
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The Writing on the Wall: The Campaign for Commonsense Business (Paperback)

by Geoffrey Burch (Author)
4.7 out of 5 stars See all reviews (3 customer reviews)
RRP: £16.99
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Frequently Bought Together

The Writing on the Wall: The Campaign for Commonsense Business + The Way of the Dog: The Art of Making Success Inevitable + Resistance is Useless: The Art of Business Persuasion
Price For All Three: £30.95

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Product details

  • Paperback: 208 pages
  • Publisher: Capstone (6 Jun 2002)
  • Language English
  • ISBN-10: 184112043X
  • ISBN-13: 978-1841120430
  • Product Dimensions: 22.4 x 15.2 x 1.6 cm
  • Average Customer Review: 4.7 out of 5 stars See all reviews (3 customer reviews)
  • Amazon.co.uk Sales Rank: 383,589 in Books (See Bestsellers in Books)

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  • See Complete Table of Contents

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Product Description

Review
"...this book pulls no punches. Thought provoking, insightful and downright funny in parts, its a must read for business people at any stage of their career..." (Gloucestershire Echo, 16 June 2002)

...waspish, funny, and often downright vicious, expose of everything from marketing to process re–engineering..." (Manager, July/August 2002) 

"…it just takes a clever book like this to present them so clearly…" (City To Cities, October/November 2002)

"…Takes us on an insightful journey through a scary business world…" (Business Executive, 1 October 2003)

Review
"...this book pulls no punches. Thought provoking, insightful and downright funny in parts, its a must read for business people at any stage of their career..." (Gloucestershire Echo, 16 June 2002)

"...waspish, funny, and often downright vicious, expose of everything from marketing to process re–engineering..." (Manager, July/August 2002) 

"…it just takes a clever book like this to present them so clearly…" (City To Cities, October/November 2002)

"…Takes us on an insightful journey through a scary business world…" (Business Executive, 1 October 2003)

See all Product Description

Inside This Book (Learn More)
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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The Writing on the Wall: The Campaign for Commonsense Business
40% buy the item featured on this page:
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Customer Reviews

3 Reviews
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Average Customer Review
4.7 out of 5 stars (3 customer reviews)
 
 
 
 
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Most Helpful Customer Reviews

 
3 of 4 people found the following review helpful:
5.0 out of 5 stars Learning shouldn't be this much FUN!!!!, 30 Aug 2002
By Andrew Haworth (Bedford, Beds England) - See all my reviews
Geoff has a wonderful style of writing whereby he makes reading the text very easy and he really makes you want to turn the page - a page turner in a business book - that must be a first.

Anyway, there is some excellent information in the book and while nothing is revolutionary or new - it is by applying a different approach to many of the things that we already know that a competitive advantage can be reached.

This book, in my opinion, is a must for anyone who either;
a) has a few hours to kill at an airport or on a plane
b) or anyone working in professional sales or looking to start a new enterprise.
If you are both of the above then you might just have found the perfect read......

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1 of 1 people found the following review helpful:
4.0 out of 5 stars A management book for those who don't normally read them, 19 Nov 2002
By Mr P Rowney (Suffolk ,United Kingdom) - See all my reviews
Here's abook that actually lives up to what's promised on the cover. It's full of commonsense ideas that every business could-and should-put into practice.
It's also very funny: a characteristic in short supply in most other business books.
As with most sound advice, you recognise it as such-and wonder why most company's aren't putting it into practice already. Geoff's book is full of sensible ideas which, unfortunately most organisations have failed to take on board. The resulting oxymoron called 'customer service' means that too many companies are turning away customers and prospects in droves. Geoff knows this, and if you read this book you'll begin to understand how you can avoid the mistakes others are making and start creating a 'customer friendly' company -all with some elementary steps and procedures.
Read this book to be amused, enlightened and entertained-but read it most of all because the future success of your company could depend on it.
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5.0 out of 5 stars No fuss, common-sense, which isn't common, 26 Jan 2007
By Paul T. Thomas "Paul Thomas" (Wales) - See all my reviews
(REAL NAME)   
This is an excellent, no nonsense book for managers, employees who really want to know how things work in organisations.

I found the book energising, easy to read and direct. In the world of business text this book is really quite refreshing. Its entertaining, factual and full of great stories that could have been written from anyones organisation!

If you are a consultant or trainer then this may be a little uncomfortable, especially if you peddle the normal, rational tools fix all approach to organisational issues. Goeff quite eloquently explodes all the myths that surround managers and their top-down, autocratic, generalisable principles. He does it though in a funny, sometime obvious way which makes this a real page turner.

Its not based in academic research or core theories, and its all the better for not doing so, it is based, in the experience and lessons of life.

A great book, and even better read.
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