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Product details
Paperback: 208 pages
Publisher: Collins Reference; 3 Reprint edition (22 Aug. 2000)
This is an essential guide for any writer. The advice is timeless. Written by two bosses from Ogilvy and Mather. It shows how the agency become successful. Some of the information may appear outdated, such as composing a memo, but that's an email today.
Using short words, sentences and paragraphs may seem unnatural. It does work and makes it easier to read your stuff. Try putting a piece of text together before reading this book. Run your writing through a readability score such as Flesch–Kincaid. Read the book. Rewrite your work and compare your score now.
If you pick this volume up once a year, you will become a better writer.
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This book is a quick and simple guide to wringing effectively for business. I say it's a reference book because I think that's how best to use it - it's more a dip in than a story. Good, clear, helpful book. Every office should have one!
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Number one in advertising guru David Ogilvy's ten tips on writing is "Read the Roman-Raphaelson book on writing. Read it three times." He's absolutely right.
This book begins by explaining why you should write well and, motivation being key to learning, that will greatly help you write clearly.
It's engagingly written, simple and amusing. The only reason you won't go back to it again and again is because you'll probably remember it all the first time thanks to the very good examples.
Get it. Get it now.
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