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Writing That Works, 3e: How to Communicate Effectively in Business [Paperback]

Kenneth Roman , Joel Raphaelson
4.4 out of 5 stars  See all reviews (5 customer reviews)
RRP: 9.05
Price: 8.96 & FREE Delivery in the UK on orders over 10. Details
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Writing That Works, 3e: How to Communicate Effectively in Business + Ogilvy on Advertising + Confessions of an Advertising Man
Price For All Three: 30.67

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Product details

  • Paperback: 208 pages
  • Publisher: Collins Reference; 3 Reprint edition (Aug 2000)
  • Language: English
  • ISBN-10: 0060956437
  • ISBN-13: 978-0060956431
  • Product Dimensions: 5.3 x 8 x 0.5 cm
  • Average Customer Review: 4.4 out of 5 stars  See all reviews (5 customer reviews)
  • Amazon Bestsellers Rank: 24,766 in Books (See Top 100 in Books)

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Product Description

Paperback. Pub Date: 2000 08 Pages: 193 Publisher: Collins Reference Writing That Works will help you say what you want to say pleased with less difficulty and more confidence. Now in. its third edition the this completely updated classic has been expanded to included all new advice on e-mail and the e-writing world. plus a fresh point of view on political correctness.With dozens of examples. many of them new. and useful tips for writing as well as faster on a computer. Writing That Works will show you how to improve anything you write: Presentations that move ideas and actionMemos and letters that get things donePlans and reports that make things happenFund-raising and sales letters that produce resultsResumes and letters that lead to interviewsSpeeches that make a point Writing That Works will show you how to inprove anything you write: Presentations that move ideas and ac...

Inside This Book (Learn More)
First Sentence
Too many of the communications I get are meaningless"" observes a leading CEO." Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Back Cover
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Customer Reviews

4.4 out of 5 stars
4.4 out of 5 stars
Most Helpful Customer Reviews
4.0 out of 5 stars Great reference book 8 April 2014
By Midge
Format:Paperback|Verified Purchase
This book is a quick and simple guide to wringing effectively for business. I say it's a reference book because I think that's how best to use it - it's more a dip in than a story. Good, clear, helpful book. Every office should have one!
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3.0 out of 5 stars What it says on the cover 4 Mar 2014
Format:Paperback|Verified Purchase
This is not an academic tome on the science of writing, but a practical guide.
It is worth keeping on the shelf, ready to be read and re-read.
You may want to lend it to colleagues whose English is below par.

Know your audience
Keep it short
Re-read before publishing.
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5.0 out of 5 stars Excellent book 19 Sep 2013
Format:Paperback
This book has the basic principles of action writig: how to say what you want in as little words as possible and how to get people to take action on what you've said. The principles apply not just in business writing but articles, essays, etc. We live in an over-communicated society, so whatever attention your reader gives to your writing should be used efficiently. For that this book is essential.
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2 of 3 people found the following review helpful
5.0 out of 5 stars I wish everyone in business had this book 31 Aug 2012
Format:Paperback|Verified Purchase
Number one in advertising guru David Ogilvy's ten tips on writing is "Read the Roman-Raphaelson book on writing. Read it three times." He's absolutely right.

This book begins by explaining why you should write well and, motivation being key to learning, that will greatly help you write clearly.

It's engagingly written, simple and amusing. The only reason you won't go back to it again and again is because you'll probably remember it all the first time thanks to the very good examples.

Get it. Get it now.
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0 of 5 people found the following review helpful
5.0 out of 5 stars billiant 25 Jun 2010
By Z. Issa
Format:Paperback
I ws looking for an online business writing course, i found this book by accedent. really helpful
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