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The style is particularly effective -- bullet points with examples and real world examples of how to write more effectively.
As a securities analyst following technology companies, I am in a very writing-intensive business, where I need to get my point across as effectively as possible in as few words as possible.
At another level, I am alarmed by the caliber of writing that I see from people who we recruit -- people from major universities and graduate schools -- who are unable to write effectively. This book will be a useful tool for them -- better late than never.
- It keeps current with times
- It is clear, concise and informative
- It addresses a broad group of business readers-students to CEOs
- It is practical and easy to apply.
Like a good mentor, this book will be an invaluable aid throughout one's business career.
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