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Writing That Works, 3e: How to Communicate Effectively in Business [Paperback]

Kenneth Roman , Joel Raphaelson
4.5 out of 5 stars  See all reviews (6 customer reviews)
RRP: £9.03
Price: £8.54 & FREE Delivery in the UK on orders over £10. Details
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Writing That Works, 3e: How to Communicate Effectively in Business + Ogilvy on Advertising + Confessions of an Advertising Man
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Product details

  • Paperback: 208 pages
  • Publisher: Collins Reference; 3 Reprint edition (Aug 2000)
  • Language: English
  • ISBN-10: 0060956437
  • ISBN-13: 978-0060956431
  • Product Dimensions: 20.4 x 13.7 x 1.5 cm
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (6 customer reviews)
  • Amazon Bestsellers Rank: 58,883 in Books (See Top 100 in Books)

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Product Description

Paperback. Pub Date: 2000 08 Pages: 193 Publisher: Collins Reference Writing That Works will help you say what you want to say pleased with less difficulty and more confidence. Now in. its third edition the this completely updated classic has been expanded to included all new advice on e-mail and the e-writing world. plus a fresh point of view on political correctness.With dozens of examples. many of them new. and useful tips for writing as well as faster on a computer. Writing That Works will show you how to improve anything you write: Presentations that move ideas and actionMemos and letters that get things donePlans and reports that make things happenFund-raising and sales letters that produce resultsResumes and letters that lead to interviewsSpeeches that make a point Writing That Works will show you how to inprove anything you write: Presentations that move ideas and ac...

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First Sentence
Too many of the communications I get are meaningless"" observes a leading CEO." Read the first page
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Customer Reviews

4.5 out of 5 stars
4.5 out of 5 stars
Most Helpful Customer Reviews
By Ross Boardman VINE VOICE
Format:Paperback|Verified Purchase
This is an essential guide for any writer. The advice is timeless. Written by two bosses from Ogilvy and Mather. It shows how the agency become successful. Some of the information may appear outdated, such as composing a memo, but that's an email today.

Using short words, sentences and paragraphs may seem unnatural. It does work and makes it easier to read your stuff. Try putting a piece of text together before reading this book. Run your writing through a readability score such as Flesch–Kincaid. Read the book. Rewrite your work and compare your score now.

If you pick this volume up once a year, you will become a better writer.
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4.0 out of 5 stars Great reference book 8 April 2014
By Midge
Format:Paperback|Verified Purchase
This book is a quick and simple guide to wringing effectively for business. I say it's a reference book because I think that's how best to use it - it's more a dip in than a story. Good, clear, helpful book. Every office should have one!
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5.0 out of 5 stars Excellent book 19 Sep 2013
Format:Paperback
This book has the basic principles of action writig: how to say what you want in as little words as possible and how to get people to take action on what you've said. The principles apply not just in business writing but articles, essays, etc. We live in an over-communicated society, so whatever attention your reader gives to your writing should be used efficiently. For that this book is essential.
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