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Writing for Multimedia and the Web: Content Development for Bloggers and Professionals: A Practical Guide to Content Development for Interactive Media [Paperback]

Timothy Garrand
4.0 out of 5 stars  See all reviews (1 customer review)
RRP: 27.99
Price: 27.12 & FREE Delivery in the UK. Details
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Book Description

12 Sep 2006 0240808223 978-0240808222 3
Learning how to write for just one type of interactive media, such as web sites or games, is not enough! To be truly successful as an interactive writer or designer, you need to understand how to create content for all types of new media.

Writing for Multimedia and the Web is the most comprehensive guide available for interactive writing. It covers web sites, computer games, e-learning courses, training programs, immersive exhibits, and much more. Earlier editions have garnered rave reviews as a writing handbook for multimedia and web professionals, as well as a classroom text for interactive writing and design.

New Sections and Completely Updated Chapters:
*Writing a corporate web site: T. Rowe Price
*Creating blogs and podcasts
*Web writing tips from usability experts
*Optimizing text for web search engines
*Defining the user with use cases and user scenarios
*Dealing with web editors
*Software for organizing and writing interactive media content
*Script formats for all types of multimedia and web projects
*Writing careers

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Product details

  • Paperback: 520 pages
  • Publisher: Focal Press; 3 edition (12 Sep 2006)
  • Language: English
  • ISBN-10: 0240808223
  • ISBN-13: 978-0240808222
  • Product Dimensions: 24.5 x 19.1 x 2.2 cm
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Bestsellers Rank: 1,125,588 in Books (See Top 100 in Books)
  • See Complete Table of Contents

More About the Author

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Product Description


A better title for this book might be, Writing for the 21st Century. When it comes to multimedia & the Web, Garrand not only provides a wealth of behind-the-scenes information on current products, but he makes clear that the written word-and its medium-appropriate manipulation-is responsible for their impact. Anyone considering a writing career should either get his book, or have access to a good time machine.
-Anne Collins-Ludwick, scriptwriter/producer for Nancy Drew PC games

Writing for Multimedia and the Web is excellent - the best reference I've seen on writing for both types of computer applications.
-James Carter, Ph.D, Harvard University

Garrand's Writing for Multimedia and the Web is the best textbook I've found for examining the theory and practice of multimedia writing. The text is straightforward, and the case studies and tolls facilitate student achievement. I've tried several other texts for my Writing and Multimedia course, but I always return to Garrand. His book sets the standard in the field.
-Michael Huntsberger, Ph,D., University of Oregon

Writing for Multimedia and the Web is really working well for a college course I teach titled, "Writing and Interactive Design.” I have used the text for more than 5 years and it is the best book overall that I have seen that is a good balance of application an theory.
-Ken Lodge, Oregon Research Institute. Applied Computer Simulation Lab

Writing for Multimedia and the Web is the book for rank beginners and experienced professionals alike, for the neophyte student of the traditional media writers who want to expand their skills. Teachers will find it invaluable as a text and scholars will appreciate the way Garrand integrates theory with application. How can he accomplish so much for such a varied audience? With a smart balance of interviews, explanation, and examples. The novice can work his way through from the beginning, where Garrand, patiently supplies a succinct overview of the field, replete with definitions and an easy to understand description of where the media writer fits into this dizzying process. The veteran writer, on the other hand, will enjoy the first hand accounts and insights about approaches and processes from the numerous writers that Garrand interviewed for his book.
Tim Garrand's Writing for Multimedia and the Web continues to be the "must have” book for any writer, aspiring or otherwise, student or teacher interested in this burgeoning field.
-Dr. Gregg Bachman, Chair, Department of Communication,
The University of Tampa

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Front Cover | Copyright | Table of Contents | Excerpt | Index
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Most Helpful Customer Reviews
4.0 out of 5 stars Good start 31 May 2014
By Sam
Format:Paperback|Verified Purchase
The author strikes me as fairly knowledgeable, but his writing style can grate a little. Also the web standards move so quickly that some of the content is out-dated. But as a starting point to begin learning about multimedia delivery via the web, you could do a lot worse.
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Amazon.com: 4.0 out of 5 stars  6 reviews
14 of 14 people found the following review helpful
5.0 out of 5 stars A Complete Guide for Writing for the Web 9 Sep 2006
By LFelder - Published on Amazon.com
Timothy Garrand speaks with authority about the many challenges of designing and writing interactive media for the web and other multimedia programs. Writing for Multimedia and the Web serves as a practical guide for writers in the throes of this demanding work. Good writing skills are not enough, as Garrand both shows and tells. His book is packed with writing tips, case studies, and examples of the formats and genres a multimedia writer might tackle, including:

* Storyboards, flowcharts, and other design documents that can be effective to help clients, marketing, and production teams understand a project

* Instructional, video, game and story scripts

* Web sites and kiosks for corporations, marketing, e-learning and museums

* Blogs, podcasts, portals and more...

The best part of Garrand's book is that he follows his own advice, with clear titles and subtitles, lots of indexing, chunked information, and clear-cut paths for quickly finding topics. It's amazing how easily you can scan through the nearly 500 pages of text and the jam-packed CD to get to what you need to know. Additional resources are available for those brave enough to attempt teaching this topic.
9 of 9 people found the following review helpful
4.0 out of 5 stars A broad overview, college-level textbook 16 Sep 2007
By Janice King - Published on Amazon.com
As a broad overview of writing for web sites and interactive media products, this book covers all of the key topics (although briefly) for a student who wants to work in this field. The examples are extensive and well chosen, and often geared to the interests of young adults. But the book doesn't provide exercises or projects for learning specific skills. Readers will want to supplement this book with other resources that present detailed information on specific skills and techniques.
4 of 4 people found the following review helpful
2.0 out of 5 stars OK for students, not for the real world 9 Aug 2010
By Jc123 - Published on Amazon.com
Format:Paperback|Verified Purchase
I bought this book thinking it would be a practical tool for writing dynamic, engaging web copy... but it wasn't. It was too theoretical and had a boring textbook feel to it. I wanted to learn how users interact with the web and web text, but this book only told me broad generalizations that anyone who uses the web frequently already knows. Even though it's updated ("third edition") much of felt way out of date.
1 of 1 people found the following review helpful
4.0 out of 5 stars Great Content 10 Sep 2009
By Arizona Mom - Published on Amazon.com
I'm using this text for one of my Communication courses and it has great explanations and insight into mutlimedia and interactive media.
4.0 out of 5 stars I would consider this shipper again if the need arises. 17 Nov 2013
By sharyl wenger - Published on Amazon.com
Format:Paperback|Verified Purchase
Excellent condition, new just as promised, the book arrived in just a matter of days from the day it shipped. Excellent service. I would rate a 5 star but my system wont allow it to submit with that. Guess there must always be room for improvement.
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