Writing for Multimedia and Web: Content Development for Bloggers and Professionals: A Practical Guide to Content Development for Interactive Media [Paperback]

Writing for Multimedia and the Web is essential reading for anyone who wants to work and create in these competitive arenas. Tim Garrand has created an incredibly useful 'bible' of case studies for this exploding electronic frontier. Matthew Costello, writer of the games: The 7th Guest, Just Cause, and Pirates of the Caribbean and co-creator of Zoog Disney, on TV and online. Tim Garrand has done it again! This latest update of Writing for Multimedia and the Web includes all you need to know to get started as an interactive writer or improve your current skills. If you think it's just about good writing think again. Tim reveals how all forms of interactive writing are deeply linked to the design and flow of a game, web site or blog experience. A must read! David Riordan, Convergence Director - Random 1 A better title for this book might be, Writing for the 21st Century. When it comes to multimedia & the Web, Garrand not only provides a wealth of behind-the-scenes information on current products, but he makes clear that the written wordand its medium-appropriate manipulationis responsible for their impact. Anyone considering a writing career should either get his book, or have access to a good time machine. Anne Collins-Ludwick, scriptwriter/producer for Nancy Drew PC games Writing for Multimedia and the Web is excellent the best reference I've seen on writing for both types of computer applications. James Carter, Ph.D, Harvard Universit "Writing for Multimedia and the Web, is logically ordered, and clearly written with strong examples. It comes with solid CD-ROM supporting material. For those who have a solid grasp of their craft, but feel uncertain about about the world of media convergence, I recommend the Garrand book" -Bruce McKenna, Canadian Screenwriter Garrands Writing for Multimedia and the Web is the best textbook Ive found for examining the theory and practice of multimedia writing. The text is straightforward, and the case studies and tolls facilitate student achievement. Ive tried several other texts for my Writing and Multimedia course, but I always return to Garrand. His book sets the standard in the field. -Michael Huntsberger, Ph,D., University of Oregon Writing for Multimedia and the Web is really working well for a college course I teach titled, Writing and Interactive Design. I have used the text for more than 5 years and it is the best book overall that I have seen that is a good balance of application an theory. -Ken Lodge, Oregon Research Institute. Applied Computer Simulation Lab Writing for Multimedia and the Web is the book for rank beginners and experienced professionals alike, for the neophyte student of the traditional media writers who want to expand their skills. Teachers will find it invaluable as a text and scholars will appreciate the way Garrand integrates theory with application. How can he accomplish so much for such a varied audience? With a smart balance of interviews, explanation, and examples. The novice can work his way through from the beginning, where Garrand, patiently supplies a succinct overview of the field, replete with definitions and an easy to understand description of where the media writer fits into this dizzying process. The veteran writer, on the other hand, will enjoy the first hand accounts and insights about approaches and processes from the numerous writers that Garrand interviewed for his book. Tim Garrands Writing for Multimedia and the Web continues to be the must have book for any writer, aspiring or otherwise, student or teacher interested in this burgeoning field. -Dr. Gregg Bachman, Chair, Department of Communication, The University of Tampa

Learning how to write for just one type of interactive media, such as web sites or games, is not enough! To be truly successful as an interactive writer or designer, you need to understand how to create content for all types of new media. "Writing for Multimedia and the Web" is the most comprehensive guide available for interactive writing. It covers web sites, computer games, e-learning courses, training programs, immersive exhibits, and much more. Earlier editions have garnered rave reviews as a writing handbook for multimedia and web professionals, as well as a classroom text for interactive writing and design. New sections and completely updated chapters include: Writing a corporate web site - T.Rowe Price; Creating blogs and podcasts; web writing tips from usability experts; optimizing text for web search engines; defining the user with use cases and user scenarios; dealing with web editors; software for organizing and writing interactive media content; script formats for all types of multimedia and web projects; writing careers; and, case studies explaining real-life lessons and professional savvy through the experiences of interactive writing pros. The first-time glossary provides a quick-and-easy way to learn essential web writer lingo and gain access to pro's personal views though reading first-person interviews with successful interactive designers and writers.