- Paperback: 96 pages
- Publisher: Hodder Arnold H&S; 2nd Revised edition edition (31 July 2002)
- Language English
- ISBN-10: 034084941X
- ISBN-13: 978-0340849415
- Amazon Bestsellers Rank: 2,645,806 in Books (See Top 100 in Books)
- See Complete Table of Contents
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More About the Author
Product Description
Product Description
This book shows how to apply the pioneering idea of relationship writing- creating approachable letters that build a bond with the customer. It looks at: Starting, structuring and ending letters Direct mail- avoiding the common pitfalls Service letters- making them warm and approachable Information letters- making them clear Difficult to write letters- making them easier This book has been fully revised and brought up-to-date for the 2002 series relaunch
About the Author
Steve Morris is an author and Management Consultant. He is Director of The Burton Morris Consultancy, an agency which has pioneered the new approach of relationship writing for businesses. He spcialises in helping organisations improve their teamwork and communications. Graham Willcocks is an experienced author and trainer on management, communication and interpersonal skills and runs successful workshops for managers and top management teams. He is Director of Wesley House Consultants.
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