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Product Description
Product Description
Writing for the Fashion Business introduces writing techniques in a wide range of areas within the field. Bridging the gap between core writing classes, which focus on general writing techniques, and higher-level fashion courses concentrating on merchandising and promotion, the book covers the different types of writing required in the industry. Readers will learn the how-to's of effective writing for fashion reports and forecasts, fashion show scripts, print ads, radio and television segments, public relations, catalogues, direct mail, trade and consumer magazines, and the Internet.Features:-- Profiles of fashion industry professionals who use writing in their jobs-- Case studies illustrating effective and ineffective writing-- Exercises to help students master techniques-- Additional work for preparing a writing portfolio-- Instructor's Guide
About the Author
Kristen K. Swanson and Judith C. Everett are both at Northern Arizona University.
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2 reviews
2 of 2 people found the following review helpful
Awesome Book!
19 Jan 2010
Format:Paperback|Amazon Verified Purchase
I bought this book last quarter for my own reading pleasure and then I was pleasantly surprised when it became required for a course I'm taking this quarter. It's a great, informative book, not your typical textbook. This is the lowest new price I've seen anywhere. I used it for one of my projects and it was a great source. It even includes tips for writing a fashion-minded resume. I'll definitely keep this handy!
2 of 2 people found the following review helpful
Fashionable
13 Nov 2009
Format:Paperback|Amazon Verified Purchase
This book is required for one of my classes and it is definitely worth it. It has great example of everything that happens in the business of fashion journalism. I would not only buy this book, but keep it for the future.
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