- Paperback: 96 pages
- Publisher: Hodder Arnold; illustrated edition edition (28 Mar 2003)
- Language English
- ISBN-10: 0340858028
- ISBN-13: 978-0340858028
- Product Dimensions: 19.4 x 12.8 x 1 cm
- Average Customer Review: 4.0 out of 5 stars See all reviews (3 customer reviews)
- Amazon Bestsellers Rank: 958,685 in Books (See Top 100 in Books)
- See Complete Table of Contents
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More About the Author
Product Description
Product Description
Although there are many books on the market about how to write effective marketing copy, there are very few specifically tailored to writing copy for the web, which is a totally different skill. Writing for the Internet presents many new problems, such as interactivity, shorter reading attention span, potential global audiences and search engine robots. This is not just a book on met-tagging but on the range of copy skills required to ensure the website reaches its full potential.
About the Author
Nigel Temple is an independent management consultant, trainer and public speaker. He holds an honours degree in marketing and was a professional copywriter for three years. He is a Course Director and Registerd Consultant with the Chartered Institute of Marketing (CIM) for whom he has led numerous internet marketing seminars.
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Customer Reviews
Most Helpful Customer Reviews
3 of 3 people found the following review helpful
Format:Paperback
This is a must for anyone not only writing for the web but also communicating by email. You have about 20-30 seconds before someone leaves your web site if they can't find what they are looking for. This book is naturally easy to read and comprehend.
Well done Nigel
9 of 11 people found the following review helpful
Format:Paperback
A clear and concise set of 'nuggets'. Lots for the beginner and the professional. Easy to scan through in a few minutes, with enough interesting detail to want to go back to read it properly.
Format:Paperback
I was hoping for a few gems to point me in the right direction but failed to find any. Maybe when the book was first published in 2003 it was more relevant.
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