How to Write Successful Fundraising Letters (The JosseyBass Nonprofit Guidebook Series) (Paperback)

Write with confidence and reach your donors

You′ll learn all the essential components of writing for success from this go–to book for writing for fundraising! Mal Warwick, the nation′s premier letter–writing tutor and direct mail expert, shows you the essential tools for making your direct marketing program a success. He gives you both general advice about the most effective direct mail strategies and specific guidance. Learn his step–by–step model through all the critical stages –from laying the groundwork for a prosperous campaign through the importance of thanking donors. Includes ew chapters on E–mail solicitations, monthly and legacy giving and free downloads on josseybass.com.

Refreshed and Revised:

• Gain insight into current trends in the field with updated cases, samples, and examples
• Access more content for small to medium NPOs with limited budgets and resources
• Learn the latest technology with new sections on typography and lay out

"This book is the definitive guide for those working in the development, public relations, or marketing offices of colleges, hospitals, museums, and other nonprofit institutions; for their directors and board members, and for all those who simply want to get better results from their fundraising appeals." —Paul Wellstone, United States Senator, Minnesota "And I though I knew something about direct mail letters! Now I do, thanks to Mal′s step–by–step guidance. This book is a gem. Mal′s remarkable collection of wisdom and practical advice in his ′Letter Writer′s Toolbox′ alone is worth the purchase price. It contains everything you will ever need to know, beginning with envelope teasers, winning lead sentences, how to use ′you′ multiple times, writing challenges, ending a letter well, writing a great P.S., etc., even how not to get results." —James M. Greenfield, author, Fund–Raising Fundamentals: A Guide to Annual Giving for Professionals and Volunteers "If you want to learn about basketball, turn to Michael Jordan. If you want the ins and outs of investing, look to Warren Buffett. And, if you want to dramatically enhance your fundraising letters, turn to Mal Warwick–the undisputed master in the field." —Jerry Ciancolo, editor, Contributions Magazine "Another homerun for Mal Warwick . . . he has taken a great book and made it even better. Mal goes beyond conventional fundraising writing into the psyche of donors and what makes them tick." —Max L. Hart, director of fundraising, Disabled American Veterans "Mal Warwick′s engaging writing style, combined with useful sample letters and a wealth of practical tips and helpful hints, makes How to Write Successful Fundraising Letters a must–have reference for any development officer." —Patricia P. Jackson, vice president, education, Council for Advancement and Support of Education (CASE) "Mal Warwick has done it again. When the original first came out, it became my Bible. I discovered what direct mail was all about–Mal led me by the hand through every possible aspect of how to write successful letters. The book actually helped me in all my writing. Mal Warwick became my mentor and model. The revision, the new version, is even better." —Jerold Panas, author and consultant The Author Mal Warwick, consultant, author, and public speaker, is the founder or cofounder of four affiliated companies: Mal Warwick & Associates, Inc., Share Group, Inc., donordigital.com LLC, and Response Management Technologies, Inc. These companies provide a wide range of fundraising and marketing services to nonprofit clients throughout North America. Warwick is the author or editor of ten books on the topic of fundraising, including The Five Strategies for Fundraising Success (Jossey–Bass, 2000). --This text refers to an alternate Paperback edition.