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Book Description
"Write to Sell" is a concise, inspirational and practical guide to writing copy that will help you to influence, persuade and sell. It is aimed at anyone who needs to write sales copy (letters, brochures, emails, proposals, bid documents, slogans, advertisements, websites, etc). As well as providing expert tips and advice, the book is packed with simple techniques that will boost your copywriting skills. The author draws on over 20 years’ professional experience, both in-house and as one of the UK’s leading independent copywriters.
From the Publisher
Writing clearly in English—the standard language of the Internet, not to mention business—has never been more important. Just think of all the times you put fingers to keyboard. Letters, reports, proposals, publicity and marketing materials, emails ... the list is long. If you can write well, you are more likely than the next person to get what you want. But too often, copywriters achieve their goals not because of what they write but despite it. With this in mind, Andy Maslen set out to write a simple guide to good copywriting.
Follow Andy’s advice and you’ll be able to write better copy, faster. You’ll be entertained along the way – copywriting should be fun, too. You’ll acquire some of the trade secrets that professional copywriters normally like to keep to themselves. You’ll see that it’s not as hard as you might think to write well (though it does take practice). And you’ll get a writer’s toolkit stuffed with practical hints, tips and techniques for better copywriting.
See all Product Description
"Write to Sell" is a concise, inspirational and practical guide to writing copy that will help you to influence, persuade and sell. It is aimed at anyone who needs to write sales copy (letters, brochures, emails, proposals, bid documents, slogans, advertisements, websites, etc). As well as providing expert tips and advice, the book is packed with simple techniques that will boost your copywriting skills. The author draws on over 20 years’ professional experience, both in-house and as one of the UK’s leading independent copywriters.
From the Publisher
Writing clearly in English—the standard language of the Internet, not to mention business—has never been more important. Just think of all the times you put fingers to keyboard. Letters, reports, proposals, publicity and marketing materials, emails ... the list is long. If you can write well, you are more likely than the next person to get what you want. But too often, copywriters achieve their goals not because of what they write but despite it. With this in mind, Andy Maslen set out to write a simple guide to good copywriting.
Follow Andy’s advice and you’ll be able to write better copy, faster. You’ll be entertained along the way – copywriting should be fun, too. You’ll acquire some of the trade secrets that professional copywriters normally like to keep to themselves. You’ll see that it’s not as hard as you might think to write well (though it does take practice). And you’ll get a writer’s toolkit stuffed with practical hints, tips and techniques for better copywriting.
See all Product Description
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75% buy the item featured on this page: Write to Sell: The Ultimate Guide to Great Copywriting |
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10% buy The Copywriter's Handbook: A Step-by-step Guide to Writing Copy That Sells £9.09 |
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6% buy It's Not How Good You Are, It's How Good You Want To Be £4.46 |
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5% buy Ogilvy on Advertising £10.49 |
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