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Write to Sell: The Ultimate Guide to Great Copywriting [Paperback]

Andy Maslen
4.7 out of 5 stars  See all reviews (68 customer reviews)

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Paperback, 22 Mar 2007 --  
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Write To Sell: The Ultimate Guide to Great Copywriting Write To Sell: The Ultimate Guide to Great Copywriting 4.7 out of 5 stars (68)
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Book Description

22 Mar 2007 1904879993 978-1904879992
"Write to Sell" is a concise, inspirational and practical guide to writing copy that will help you to influence, persuade and sell. It is aimed at anyone who needs to write sales copy (letters, brochures, emails, proposals, bid documents, slogans, advertisements, websites, etc). As well as providing expert tips and advice, the book is packed with simple techniques that will boost your copywriting skills. The author draws on over 20 years’ professional experience, both in-house and as one of the UK’s leading independent copywriters.

Product details

  • Paperback: 160 pages
  • Publisher: Cyan Books and Marshall Cavendish (22 Mar 2007)
  • Language: English
  • ISBN-10: 1904879993
  • ISBN-13: 978-1904879992
  • Product Dimensions: 1.5 x 13.5 x 19.4 cm
  • Average Customer Review: 4.7 out of 5 stars  See all reviews (68 customer reviews)
  • Amazon Bestsellers Rank: 577,644 in Books (See Top 100 in Books)

More About the Author

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Product Description

From the Publisher

Writing clearly in English—the standard language of the Internet, not to mention business—has never been more important. Just think of all the times you put fingers to keyboard. Letters, reports, proposals, publicity and marketing materials, emails ... the list is long. If you can write well, you are more likely than the next person to get what you want. But too often, copywriters achieve their goals not because of what they write but despite it. With this in mind, Andy Maslen set out to write a simple guide to good copywriting.
Follow Andy’s advice and you’ll be able to write better copy, faster. You’ll be entertained along the way – copywriting should be fun, too. You’ll acquire some of the trade secrets that professional copywriters normally like to keep to themselves. You’ll see that it’s not as hard as you might think to write well (though it does take practice). And you’ll get a writer’s toolkit stuffed with practical hints, tips and techniques for better copywriting.

About the Author

Andy Maslen has spent 20 years in the business communication and information industry. He runs his agency, Sunfish, and works with clients such as The Economist Group, PricewaterhouseCoopers, Euromoney, and News International.

Customer Reviews

Most Helpful Customer Reviews
20 of 20 people found the following review helpful
By Billy
In 5 years of buying books on Amazon this is the only book that I felt I wanted to write a review on.

I've been struggling to create good copy for a web site for some time and in the end I turned to this book in desperation. This book covered everything I needed to know succinctly and clearly. Not only did the book present the principals I needed to understand but each time I turned a page it gave me yet more ideas to implement immediately in my copy.

To sum it up this book felt like someone had handed me a Sat Nav whilst I was lost in a blizzard.
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29 of 30 people found the following review helpful
5.0 out of 5 stars Best Book on Copywriting I've Read 12 Nov 2007
The beauty of this book is that it covers generic copywriting. The other titles tend to focus on direct marketing. That focus, along with the American style of the other authors, means you couldn't use them to shape your copywriting process. You'd simply be 'over the top' with zero credibility. I tend to use those books (by Bob Bly and Joe Vitale) as sources for the odd new idea, not as my template.

This book is split into 2 sections. Part one teaches you how to focus on your audience to make sure you write copy that pushes their buttons. Part two shows you how to write in a short, punch - and grammatically correct - manner.

It is perfect for the copy I need to write - job adverts for legal positions. It enables my ads to attract attention without using silly gimmicks that just wouldn't work.

I hope there are other books from Maslen to follow.
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21 of 22 people found the following review helpful
5.0 out of 5 stars easy to read - highly recommended 26 Jun 2007
I'd never written copy before, but having read through this great book once I've gone on to write quite a bit for a new business I've just launched. This required some B2B and B2C copy and 'write to sell' was a great help with both.

Its logically structured and easy to read: contains helpful examples and Maslen does a good job of explaining the reasoning behind his suggested approaches.

It was also an enjoyable and interesting read as a consumer of copy as normal member of the public and I'd recommend it even to people that don't have plans to write copy.

The table of contents is detailed but (minor complaint here) I'd have liked an index to help with quick reference when I go back to it.

Highly recommended and great value.
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8 of 8 people found the following review helpful
5.0 out of 5 stars A brilliant guide to making your words work hard 20 Jun 2008
I loved this book by Andy Maslen. It is the most practical, helpful, doable guide to persuasive writing that I have ever read. It is packed with exercises that you can apply directly to what you have written that will improve your copy dramatically. It is a very easy read and can be used as a working manual. Should you buy it? - it is a no brainer - order it now!
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7 of 7 people found the following review helpful
5.0 out of 5 stars The salesman's writing 27 Oct 2007
Andy Maslen is a salesman. That's what makes this book different and so much better than other books I've read on writing sales letters. Sales is not just about talking; it's about asking questions, listening, presenting benefits on key issues and to get the order. Andy Maslen shows you how to do this in writing. Buy the book.
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5 of 5 people found the following review helpful
5.0 out of 5 stars You will learn something new reading this book 31 Jan 2009
Format:Paperback|Verified Purchase
This book is excellent. As a former editor who now works in PR, I am always interested in how other people write copy. This book has lots of very simple tips and tricks to make your writing punchy, sharp and get straight to the point. But the beauty of this book is that anyone (expert and novice) can follow it and understand it. By the time you've finished reading, you will be able to write great copy.

A must read.
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5 of 5 people found the following review helpful
5.0 out of 5 stars A clearly talented writer 28 Dec 2008
I enjoy writing and previously thought that I was quite good at it. Now I realise how much I didn't know about writing. I haven't done copywriting before, and this book has loads of great information. Although it is about copywriting, it will help in most areas of writing It brings up some very important points that I hadn't thought of before, but are actually common sense.
I thought it was so brilliant that I passed it onto my mum to read, and she is a published writer. I read it in less than a day, then I had to spend the next day skimming it and making notes, I still have about 14 sides of A4 worth of notes!
It might only be a small book, but the pages are absolutely stuffed with hints, tips and help. I have never read a book with less fluff in it! I would definately recommend it to anyone that does any kind of writing, not just for sales copy.
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5 of 5 people found the following review helpful
5.0 out of 5 stars Meet the need and you make the sale 28 Feb 2008
"Meet the need and you make the sale" Is a line taken from the book, and that is what the book does.

If you want to update your copywriting skills, it has chapters to allow you to do that. With chapters such as 'Why your sales copy should be like a bowl of Rice Krispies'.

Also if you want to update your writing skills it has information on punctuation, tone of voice, etc. I particularly liked the chapter called 'Stuff you learned at school you can forget'.

This book is the only one on this subject that I have read from cover to cover.

I can recommend the book. The writing style makes it easy to read, it contains the information you need to do what the book title says.
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Most Recent Customer Reviews
5.0 out of 5 stars A great help.
I'm just about to begin writing copy for my website and after reading this I feel so much more confident.
Published 13 days ago by Pamela
4.0 out of 5 stars Iowa have a lot to learn
it's easy to think you know what you are doing when you are writing but this book illustrates the need to keep on learning. invaluable to anyone who writes for a living
Published 5 months ago by Malcolm Scott
5.0 out of 5 stars Sensational
This is the first book I have read specifically dedicated to writing copy - and my goodness me - did it hit the spot! Read more
Published 6 months ago by Ben Smith
4.0 out of 5 stars A very useful overview
As well as being a quick and easy read, this was a great overview of some key dos and don'ts for writing in a marketing/sales context.
Published 8 months ago by L. Luffman
3.0 out of 5 stars Nothing Special
I bought this together with 'Can I Change Your Mind' and this one is by far the weaker of the two. Sets out to be a hard-nosed how-to manual for aspiring writers who want to make... Read more
Published 8 months ago by Ioannou Ioannis
5.0 out of 5 stars Fantastic
This is a very useful and well written book.

Too many business-type books are full of self-promoting waffle, but this book is so insightful and full of useful tips. Read more
Published 9 months ago by Mr Simon Ronald Broderick
5.0 out of 5 stars Great book!
If you don't know much about copywriting (which I didn't) but want to, then this is a great introduction. Read more
Published 9 months ago by Jon Rhodes
5.0 out of 5 stars Great guide
A very good introduction to writing quality copy. I use the advice in this book on a daily basis to write quality copy for the web and online marketing campaigns.
Published 10 months ago by Chris Smith
5.0 out of 5 stars Any content wrriter/blogger or copywriter must read this
I'm not a blogger or copywriter i have almost no connection to writing, but i'm trying to become a better writter so i read it and all i can say is wow it opened my eyes, anybody... Read more
Published 12 months ago by Cosmin Lapovita
4.0 out of 5 stars Clear and Concise
A clear and simple guide which reveals a lot of common sense. The information is well presented and easy to understand. It was a real help for me
Published 13 months ago by Sunnydays
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