From the Publisher
Writing clearly in Englishthe standard language of the Internet, not to mention businesshas never been more important. Just think of all the times you put fingers to keyboard. Letters, reports, proposals, publicity and marketing materials, emails ... the list is long. If you can write well, you are more likely than the next person to get what you want. But too often, copywriters achieve their goals not because of what they write but despite it. With this in mind, Andy Maslen set out to write a simple guide to good copywriting.
Follow Andys advice and youll be able to write better copy, faster. Youll be entertained along the way copywriting should be fun, too. Youll acquire some of the trade secrets that professional copywriters normally like to keep to themselves. Youll see that its not as hard as you might think to write well (though it does take practice). And youll get a writers toolkit stuffed with practical hints, tips and techniques for better copywriting.
About the Author
Andy Maslen has spent 20 years in the business communication and information industry. He runs his agency, Sunfish, and works with clients such as The Economist Group, PricewaterhouseCoopers, Euromoney, and News International.