"Write to Sell" is a concise, inspirational and practical guide to writing copy that will help you to influence, persuade and sell. It is aimed at anyone who needs to write sales copy (letters, brochures, emails, proposals, bid documents, slogans, advertisements, websites, etc). As well as providing expert tips and advice, the book is packed with simple techniques that will boost your copywriting skills. The author draws on over 20 years’ professional experience, both in-house and as one of the UK’s leading independent copywriters.
Write To Sell
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From the Publisher
Writing clearly in English—the standard language of the Internet, not to mention business—has never been more important. Just think of all the times you put fingers to keyboard. Letters, reports, proposals, publicity and marketing materials, emails ... the list is long. If you can write well, you are more likely than the next person to get what you want. But too often, copywriters achieve their goals not because of what they write but despite it. With this in mind, Andy Maslen set out to write a simple guide to good copywriting.
Follow Andy’s advice and you’ll be able to write better copy, faster. You’ll be entertained along the way – copywriting should be fun, too. You’ll acquire some of the trade secrets that professional copywriters normally like to keep to themselves. You’ll see that it’s not as hard as you might think to write well (though it does take practice). And you’ll get a writer’s toolkit stuffed with practical hints, tips and techniques for better copywriting.
Follow Andy’s advice and you’ll be able to write better copy, faster. You’ll be entertained along the way – copywriting should be fun, too. You’ll acquire some of the trade secrets that professional copywriters normally like to keep to themselves. You’ll see that it’s not as hard as you might think to write well (though it does take practice). And you’ll get a writer’s toolkit stuffed with practical hints, tips and techniques for better copywriting.
About the Author
Andy Maslen has spent 20 years in the business communication and information industry. He runs his agency, Sunfish, and works with clients such as The Economist Group, PricewaterhouseCoopers, Euromoney, and News International.
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Most Helpful Customer Reviews
14 of 14 people found the following review helpful
By Billy
Format:Paperback
In 5 years of buying books on Amazon this is the only book that I felt I wanted to write a review on.
I've been struggling to create good copy for a web site for some time and in the end I turned to this book in desperation. This book covered everything I needed to know succinctly and clearly. Not only did the book present the principals I needed to understand but each time I turned a page it gave me yet more ideas to implement immediately in my copy.
To sum it up this book felt like someone had handed me a Sat Nav whilst I was lost in a blizzard.
I've been struggling to create good copy for a web site for some time and in the end I turned to this book in desperation. This book covered everything I needed to know succinctly and clearly. Not only did the book present the principals I needed to understand but each time I turned a page it gave me yet more ideas to implement immediately in my copy.
To sum it up this book felt like someone had handed me a Sat Nav whilst I was lost in a blizzard.
24 of 25 people found the following review helpful
By Mr. Sd Ellis
Format:Paperback
The beauty of this book is that it covers generic copywriting. The other titles tend to focus on direct marketing. That focus, along with the American style of the other authors, means you couldn't use them to shape your copywriting process. You'd simply be 'over the top' with zero credibility. I tend to use those books (by Bob Bly and Joe Vitale) as sources for the odd new idea, not as my template.
This book is split into 2 sections. Part one teaches you how to focus on your audience to make sure you write copy that pushes their buttons. Part two shows you how to write in a short, punch - and grammatically correct - manner.
It is perfect for the copy I need to write - job adverts for legal positions. It enables my ads to attract attention without using silly gimmicks that just wouldn't work.
I hope there are other books from Maslen to follow.
This book is split into 2 sections. Part one teaches you how to focus on your audience to make sure you write copy that pushes their buttons. Part two shows you how to write in a short, punch - and grammatically correct - manner.
It is perfect for the copy I need to write - job adverts for legal positions. It enables my ads to attract attention without using silly gimmicks that just wouldn't work.
I hope there are other books from Maslen to follow.
19 of 20 people found the following review helpful
Format:Paperback
I'd never written copy before, but having read through this great book once I've gone on to write quite a bit for a new business I've just launched. This required some B2B and B2C copy and 'write to sell' was a great help with both.
Its logically structured and easy to read: contains helpful examples and Maslen does a good job of explaining the reasoning behind his suggested approaches.
It was also an enjoyable and interesting read as a consumer of copy as normal member of the public and I'd recommend it even to people that don't have plans to write copy.
The table of contents is detailed but (minor complaint here) I'd have liked an index to help with quick reference when I go back to it.
Highly recommended and great value.
Its logically structured and easy to read: contains helpful examples and Maslen does a good job of explaining the reasoning behind his suggested approaches.
It was also an enjoyable and interesting read as a consumer of copy as normal member of the public and I'd recommend it even to people that don't have plans to write copy.
The table of contents is detailed but (minor complaint here) I'd have liked an index to help with quick reference when I go back to it.
Highly recommended and great value.
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Most Recent Customer Reviews
5.0 out of 5 stars
Well written and very accessible
This book is brilliant. It is well written, easy to read and the author clearly has a wealth of knowledge on his subject. Read more
Published 7 months ago by Emilyb
5.0 out of 5 stars
The 'Must Have' Book For Any Copywriter
I've read Andy Maslen's book from cover-to-cover several times and each time I learn something new. His writing is easy-to-read, witty and highly commercial. Read more
Published 7 months ago by Jed
5.0 out of 5 stars
a constant companion in my copywriter activities
Write to Sell is a focussed, content-rich guide to the craft of copywriting. Maslen's highly regarded experience, knowledge and skills really shine through the pages. Read more
Published 8 months ago by David Briddock
5.0 out of 5 stars
Best tenner I've spent
Well, what an investment this was. I have already recommended this to my friends. The best book I have ever read on Copywriting. Ever
Published 12 months ago by Joy Barker
5.0 out of 5 stars
You'll Wonder How You Ever Got On Without It
After four years at university, I used to pride myself on being able to write clear and comprehensive reports. Read more
Published 12 months ago by NCMHypnotherapy
5.0 out of 5 stars
This book contains a log of actionable content
I was a little skeptical when I purchased this book initially. I'd read a particular review stating that this is pretty standard stuff and there was nothing new in here. Read more
Published 13 months ago by A. Olson
4.0 out of 5 stars
brilliant
great book with an insightful and (appropriately) concise and engaging copy. found some of the exercises really helpful in applying the information to my actual environment. Read more
Published 20 months ago by spickles
5.0 out of 5 stars
it works, we've the stats to prove it
I head up a marketing department in a mid sized (5mil turn over) company: ads, email, SM, print.. we do it all. Read more
Published 20 months ago by JonG
5.0 out of 5 stars
One of the most useful books I ever purchased
This book is extremely good. Easy to read, understand and put into practice. If you ever need to write something you want others to read (as opposed to file away or ignore) this... Read more
Published on 12 May 2011 by K. Castle
5.0 out of 5 stars
A great, easy to use guide to copywritting
Having never done any copywriting or selling courses, this book helped me to re-write my website (for my customers) in a few days. Read more
Published on 16 Nov 2010 by morgan
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