The right piece of direct mail can produce excellent response rates and have an extraordinary effect on business. But why do some sale letters achieve spectacular results whilst others are instantly consigned to the bin? This book reveals the secrets of creating successful sales letters. Containing examples of real sales letters, it includes plenty of advice on what to avoid as well as what to include. Key topics are covered such as: the secrets of persuasion; planning a letter which will get replies; creating offers that get responses and timing mailings for maximum effect.
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"If you manage to take on board just half of the suggestions, you will never write a dud sales letter again."
Book Description
The right piece of direct mail can produce excellent response rates and have an extraordinary effect on business. How to Write Sales Letter that Sell reveals the secrets of creating successful sales letters and contains examples of real sales letters including plenty of advice on what to avoid as well as what to include.
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Most Helpful Customer Reviews
16 of 16 people found the following review helpful
By Rw Lawson
Format:Paperback
This book is well written, and contains lots of good ideas for direct marketing material. Clearly it's an update of an older version and some of it seems a bit dated, but much of the content is timeless.
The author has a strong preference for long direct mail letters which I am not sure people now have the patience to read, but other than that just rereading it occasionally will keep your
writing to the point.
5 of 5 people found the following review helpful
By K. Walsh
Format:Paperback
This is one of my favourite copywriting books. Bird is articulate, intelligent and thorough. The book is a joy to read, and one that I come back to over and over again.
He speaks from years of experience of copywriting. He draws on real-life examples (unlike some copywriting books) so you're seeing genuine sales letters that worked. That's the big difference with this book - it's relentlessly practical.
Highly recommended.
He speaks from years of experience of copywriting. He draws on real-life examples (unlike some copywriting books) so you're seeing genuine sales letters that worked. That's the big difference with this book - it's relentlessly practical.
Highly recommended.
3 of 3 people found the following review helpful
Format:Paperback|Amazon Verified Purchase
Reading this book is the best way to learn about writing sales letters that sell. Easy to read and completely de-void of mindless twaddle. It really would take you a life time of graft to come to all off these conclusions off your own back. The lessons taught in this book will earn you a fortune.
Five stars.
Five stars.
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Most Recent Customer Reviews
5.0 out of 5 stars
packed with common sense
i have read other of his books, had some borrowed on"indefinite loan" , so it was a pleassure to refresh my understanidng through this book.
Published 5 days ago by FionaS
5.0 out of 5 stars
I refer to this all the time
I have bought three of Drayton's books - all superb. This one sits on my bookshop and I refer to it whenever I am stuck with what angle to take in a marketing letter.
Published 5 months ago by Alex Singleton (www.alexsingleton.com)
5.0 out of 5 stars
Read and re-read it... Genius.
This classic marketing book offers practical advice that works time after time. I keep this book beside me on my desk and use it, if not every day, at least on such a regular... Read more
Published 11 months ago by Jason D. C. Sullock
5.0 out of 5 stars
Brilliant - a must read
This book was recommended to me as I have been struggling to write sales letters for my new business. After reading this... Read more
Published 20 months ago by Adrian Walsh
5.0 out of 5 stars
Writing to a Customer or Prospect, online or off? You must read this
This book is the best book I have ever read on how to write sales letters. Whether you're a copywriter or need to communicate with your customers in any way, (web or offline) or... Read more
Published on 18 Oct 2010 by Denis J. Thornton
5.0 out of 5 stars
Brilliant
Combined with Drayton Bird's Commonsense Direct and Digital Marketing: 12, these two books provide an invaluable insight into direct mail based on a wealth of experience and... Read more
Published on 15 Jun 2010 by C. Lay
5.0 out of 5 stars
Great book, and more than just how to write a letter
A must read for anyone in marketing, sales and customer service. This book is more than just how to write a sales letter, but a very good overview of direct marketing. Read more
Published on 24 Oct 2008 by K. Maunder
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