- Paperback: 144 pages
- Publisher: Kogan Page; 3 edition (3 Aug 2006)
- Language English
- ISBN-10: 0749445548
- ISBN-13: 978-0749445546
- Product Dimensions: 13.5 x 1.1 x 21.6 cm
- Average Customer Review: 3.0 out of 5 stars See all reviews (1 customer review)
- Amazon Bestsellers Rank: 489,377 in Books (See Top 100 in Books)
- See Complete Table of Contents
How to Write a Marketing Plan: Creating Success 88
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Product Description
Professional Marketing
"Gives the reader an understanding of the nuts and bolts of a marketing plan and then the tools to turn that knowledge into a profit generating marketing plan."
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"gives the reader an understanding of the nuts and bolts of a marketing plan and then the tools to turn that knowledge into a profit generating marketing plan." professional marketing
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Customer Reviews
Most Helpful Customer Reviews
Format:Paperback
Basically the book does fairly well, it sets out all the stages that you will need to go through for creating a relatively comprehensive marketing plan, what it leaves out is a chunk of the fine detail and still requires an awful lot of lateral thought to get there in the end. If you've not really written one of these plans before it will go a long way towards setting you on the right path.
By the way, says free app on the front cover for the iphone ???????? I'm still looking!
By the way, says free app on the front cover for the iphone ???????? I'm still looking!
Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com:
1 review
1 of 1 people found the following review helpful
A strong resource
16 Jan 2011
Format:Paperback
Everything can be done better with a well thought out plan. "How to Write a Marketing Plan" is a guide to make a thorough marketing plan for one's business that can function with flexibility and success for the product's future. From auditing the product's worth, setting realistic goals, putting a price tag on the campaign, and pushing it into plan, John Westwood, marketing veteran, shares much of his experience. "How to Write a Marketing Plan" is a strong resource which should be considered to be at hand for any business person.
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