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How to Write a Marketing Plan (Creating Success) [Kindle Edition]

John Westwood
5.0 out of 5 stars  See all reviews (1 customer review)

Print List Price: £9.99
Kindle Price: £4.75 includes VAT* & free wireless delivery via Amazon Whispernet
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Book Description

How to Write a Marketing Plan, 4th edition, simplifies the task of developing a marketing plan for a product or business. Taking a step-by-step approach to the entire process, from carrying out a marketing audit, setting objectives and devising budgets, to writing and presenting the plan and finally, implementation.
With a brand new chapter to help you produce mini-plans and seize new opportunities quickly,
it is essential reading for anyone who wants to boost their business, sell products or services and learn the techniques of market research.


Product Description

Review

"Gives the reader an understanding of the nuts and bolts of a marketing plan and then the tools to turn that knowledge into a profit generating marketing plan" (Professional Marketing)

Book Description

How to Write a Marketing Plan, 4th edition, is a step-by-step guide to researching and writing a marketing plan and uses the development of a plan for a fictitious company to help explain the process.

Product details

  • Format: Kindle Edition
  • File Size: 1305 KB
  • Print Length: 184 pages
  • Publisher: Kogan Page; 4 edition (3 Mar. 2013)
  • Sold by: Amazon Media EU S.à r.l.
  • Language: English
  • ASIN: B00AZJZ4K2
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Bestsellers Rank: #229,727 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Most Helpful Customer Reviews
5.0 out of 5 stars It's good guide in helping you outline your Plan 25 Sept. 2014
By Kai
Format:Paperback|Verified Purchase
The book was really informative.
It offered a practical guide on how to conduct a marketing plan thoroughly. It's good guide in helping you outline your Plan.
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