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How to Write a Good Advertisement Paperback – 4 Jul 2013

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Amazon.com: 5 reviews
Good ad copywriting tips! 8 Feb. 2015
By . - Published on Amazon.com
Format: Paperback
This book illusrates several great tips about ad copywriting. Interesting topics include: persuade people to grasp this advantage, how to get more inquires, fourteen interesting and instructive split-run tests, etc. It's very informational. For more advanced ad copywriting skills and online marketing tactics, such as PPC, Cognitive Search Marketing & Paid Search: Theory, Experiment, Practice and Tactics: A PPC Paradigm Powered by Persuasion and Cognition is a perfect read to polish your online marketing skills on paid search. This book provides new perspectives on applying communication theory on today's online marketing campaign and paid search. The book offers online business solutions, from demand generation all the way down to conversion. Based on various communications theories, it demonstrates abundant persuasive ad copy writing tips along with examples that you can refer to immediately. It also shows its readers how to write effective PPC ads by applying cognitive science and which has never been addressed on the books I have ever read. It covers a deep ground in landing page optimization based on UX and bidding management with strategic planning and highly valuable tactics. This book also demonstrates a complete walk-through in a PPC campaign with case study, from keyword generation, persuasive ad copy writing, bidding management, down to conversion tracking. One of the best part of this book is its demonstration on MRI placement targeting and it just blew my mind. The book also interfaces PPC campaign with experiment design to leverage the overall efficiency on a company's marketing plan in a macro-level and which has never been addressed in any books I ran into before. The book also illustrates critical campaign metrics to watch for, how to interpret these metrics and respective actions to take to improve your campaign. Landing page optimization tactics to increase the CTR and conversion rate are emphasized while conversion attribution model and its application is well-addressed. In addition, it shows you many effective bidding techniques to optimize your profit while lowering your CPA. Furthermore, this book extends the value of PPC techniques by applying the PPC tactics into a job search process with examples that readers can use immediately after they read the book.

Happy reading!
A Very Good How To Book 19 Feb. 2015
By GolfPro - Published on Amazon.com
Format: Paperback Verified Purchase
This book covers the basic psychologies of shoppers that hasn't changed over the many years of shopping. If you can get them to look for a quick minute, you will increase your chances of leading to a sale. This book shows you how to achieve that goal: Get a sale...
Five Stars 23 Feb. 2015
By Lionel F. Evans - Published on Amazon.com
Format: Paperback Verified Purchase
I love it..
Great content for budding as well as for seasoned copywriters alike.
0 of 1 people found the following review helpful
A classic must-read! 11 Mar. 2014
By Jane Morris - Published on Amazon.com
Format: Paperback Verified Purchase
For those in the advertising world, or looking to understand the advertising world, this book is exactly what you need. I love the vintage look of the book, very Mad Men.
0 of 1 people found the following review helpful
Five Stars 30 Nov. 2014
By William Cox - Published on Amazon.com
Format: Paperback Verified Purchase
A great book...

It is well written and does not beat around the bush.

Well worth the money.
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