Write Copy, Make Money
and over one million other books are available for Amazon Kindle .
Learn more
| |||||||||||||||
 Trade In this Item for up to £0.40
Get an extra £5 when you trade in books worth £10 or more until June 30, 2012. Trade in Write Copy Make Money for an Amazon.co.uk gift card of up to £0.40, which you can then spend on millions of items across the site. Trade-in values may vary (terms apply). Find more products eligible for trade-in.
|
Frequently Bought Together
Product details
|
More About the Author
Product Description
Product Description
Anyone who writes copy for a living eventually has to decide whether to go it alone (if they have not already done so). Based on the author s experience of running one of the most successful copywriting agencies in Europe, this book provides straight-talking, savvy advice on how to be a successful freelance copywriter. How do I make a living working for myself? What s the best way to find and retain clients? How much should I charge for my services? What are the pitfalls and how to you avoid them? How do I keep a work-life balance? These are just some of the key questions and issues tackled in this down-to-earth and practical book. It also includes interviews with, and advice from, other successful freelance copywriters.
About the Author
Andy Maslen is one of Europe s leading copywriters and the author of the bestselling Write to Sell, and more recently, of The Copywriting Sourcebook (2010) and 100 Great Copywriting Ideas (2010). He has worked in the business communications industry for 25 years.
Inside This Book
(Learn More)
Tags Customers Associate with This Product(What's this?)Click on a tag to find related items, discussions, and people.
|
What Other Items Do Customers Buy After Viewing This Item?
Customer Reviews
Most Helpful Customer Reviews
4 of 4 people found the following review helpful
Format:Paperback
Andy Maslen has done it again. I bought this book two months shy of becoming a freelance copywriter. And boy am I pleased I did. It doesn't teach you how to write copy or come up with copywriting ideas - it shows you how to set up and run your own freelance copywriting business. Jam packed with examples, case studies, exercises and wit, this book is ideal.
It teaches you the 'business side' to the 'money side' through to the 'finding clients and keeping them happy side'. What's more, it's beautifully laid out. For advice on selling yourself, there's an easy-to-find, detailed chapter dedicated to it... for advice on pricing your services, there's an easy-to-find, detailed chapter on it.
I particularly enjoyed the interviews with other freelance copywriters. This isn't just one man's story of how he did it - you get the thoughts and experiences of many freelance copywriters, and how they came to be successful - whatever job or industry they came from.
It teaches you the 'business side' to the 'money side' through to the 'finding clients and keeping them happy side'. What's more, it's beautifully laid out. For advice on selling yourself, there's an easy-to-find, detailed chapter dedicated to it... for advice on pricing your services, there's an easy-to-find, detailed chapter on it.
I particularly enjoyed the interviews with other freelance copywriters. This isn't just one man's story of how he did it - you get the thoughts and experiences of many freelance copywriters, and how they came to be successful - whatever job or industry they came from.
3 of 3 people found the following review helpful
Format:Paperback
This book came out just last week. I devoured it in two night-time sittings as Andy Maslen and the panel of copywriters he interviews for the book answered every question I had after a year in the business. A laugh out loud, straight to the point brilliant read for any one starting up a copywriting or - I would argue - ANY freelance business.
I will be passing this on to my husband for his IT company as the marketing advice is invaluable.
A must read.
Thank you for sorting out the key issues of pricing, marketing and how to organise one's life so that at the end of the working day there's still time to get a life!
I will be passing this on to my husband for his IT company as the marketing advice is invaluable.
A must read.
Thank you for sorting out the key issues of pricing, marketing and how to organise one's life so that at the end of the working day there's still time to get a life!
2 of 2 people found the following review helpful
Format:Paperback|Amazon Verified Purchase
This is not a "how to write great copy..." manual (I believe that Andy Maslen has produced other books on that topic). It is, however, an excellent guide to setting up and running a freelance business - of almost any type, not just copywriting. There are so many good points in this book it is hard to single out examples. However, the need for proactive marketing and selling (and more of it than one might expect!) resonates with me after over ten years running my own business as a business coach and consultant as does the need for your own work space that is respected by other family members. There is a very good chapter on pricing (a.k.a setting fees). The writing style is lively and amusing. The interviews with other freelance copywriters offer a broader spectrum of ideas, reinforcing the main content of the book. I highly recommend this for anyone considering setting up in business as a freelance in almost any field, but in particular in copywriting.
Most Recent Customer Reviews
FAIL
This book is awful.It is NOT about copywriting !!.The cover says "How to build your own successful freelance copywriting business". Read more
Published 3 months ago by AFlyingOilman
An excellent resource for freelance copywriters - old or new!
This is an excellent resource for freelance copywriters, both old and new, but in particular for the less experienced copywriter, perhaps just starting out. Read more
Published 6 months ago by Mary Cummings
A money maker
Huh. Huh. Wow. Huh. That's pretty much the experience of reading this book. It's full of insights into running a copywriting business. Read more
Published 7 months ago by Mark Stevens
Something for experienced writers too
I think it's fair to say this book is broadly aimed at younger/less experienced copywriters, but there's loads of good stuff for old farts like myself. Read more
Published 7 months ago by Mr. R. Horberry
Another
Another brilliant book from Andy Maslen. I've read all 4 of his books and they've all been of the same brilliant standard. Read more
Published 19 months ago by M. A. Parker
Listmania!
Look for similar items by category
Look for similar items by subject
Feedback
- Would you like to update product info or give feedback on images?
- I am the Author, and I want to comment on my book.
- I am the Publisher, and I want to comment on this book.
|
