"writing that is both witty and insightful. As a history buff, I enjoyed this book immensely..." --Myles Gough, Cosmos magazine
"This is a witty and surprising read - you learn something new with each idea" --Laboratory News
"Read this fascinating book." --Frank's Book reviews, Voice FM, Ballarat
"very interesting reading" --Bournemouth Echo
[a new idea per chapter] - nourishing in itself, but also providing some readers with just enough to want another portion"
An exploration of mankind’s greatest-ever ideas, from the author of the bestselling Do You Think You’re Clever?Where would humanity be now without fire, vaccinations, farming … or wine? A great idea is one that has changed the path of human civilisation. But which is the greatest of them all? John Farndon, author of the bestselling Do You Think You’re Clever?, has set out to find the answer.A distinguished panel of experts agreed on a list of 50 ideas, and each chapter of The World’s Greatest Idea sees Farndon explore the argument for a different one. The candidates are intriguingly varied: Electricity grids enable us to power our cities, but then sewers allowed those cities to grow. Without the wheel, modern civilisation would be pretty much impossible, but take away Logic and we’d lose the essential structures for rational thought ... But then what would be the point of all of this without the idea of romance?The World’s Greatest Idea is an enthralling voyage of discovery through the most powerful intellectual, social, scientific and creative brainwaves humans have ever had.