I've used this kite several times in the last month and it's very easy to fly (once you have enough of a breeze). If there's a good wind, you can launch it on your own but I've found it easiest in all wind conditions if a friend helps.
The hand grips are moulded plastic circles and they are very comfortable to use. The line attached to the kite with clips, making it easy to set up (you don't need to tie the string to the kite). It also makes the kite more secure.
The only downside is that the kite comes apart very easily on impact. This is obviously better than parts of it snapping but if you have to retrieve it and put the poles back in place after each (slight) impact, it gets annoying.
Overall, this is a good beginner's kite.