- Paperback: 178 pages
- Publisher: Laurence King Publishing (2 Jun 2003)
- Language English
- ISBN-10: 1856693198
- ISBN-13: 978-1856693196
- Product Dimensions: 30 x 23.2 x 1.8 cm
- Average Customer Review: 4.5 out of 5 stars See all reviews (4 customer reviews)
- Amazon Bestsellers Rank: 444,093 in Books (See Top 100 in Books)
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More About the Author
Product Description
Product Description
Leading his readers on a voyage through the visual shorthand of modern life, the author argues that we are relying less on words for navigating the world than on images and graphic devices. This sourcebook shows the attempts of designers to condense words and data down to their simplest equivalents. It illustrates the familiar, the peculiar and the confusing visual language that we are asked to interpret (symbols, graphs and charts, maps) mixed up with the more graphic examples of data storage and identification that are read not by humans but by machines (barcodes, magnetic strips, holograms). Featuring airport signs, road markings, pictograms, maps, diagrams, packaging, logos and symbols, this compendium of visuals shows not only the norms of wordless graphic communication but also how these vary around the world when interpreted by local individuals for different cultures
About the Author
Michael Evamy is a journalist, copywriter and editor in the field of design. Former Assistant Editor of Design magazine, he contributes to many international publications and national newspapers. He recently developed a series of innovative graphic guides to London.
Inside This Book
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First Sentence
The graphic design in this book is the kind that slips silently by us, all the time, every day. Read the first page
Front Cover | Copyright | Table of Contents | Excerpt | Back Cover
The graphic design in this book is the kind that slips silently by us, all the time, every day. Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Back Cover
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Customer Reviews
Most Helpful Customer Reviews
6 of 6 people found the following review helpful
Format:Paperback
This book is a dedicated collection of pictogramatic examples - symbols, instructions, codes - well ordered and classified, displayed in blurred graphic compositions. The book is almost only a nice visual book about reading images, with few text and a light analises. Reading images instead of text, globalisation, 3rd world markets, visual esperanto and usable commodities are themes surfaced in the text, but just surfaced. Agreable and visually estimulating.
0 of 5 people found the following review helpful
Format:Paperback
I working in a broadcast station at technical Depart. I am a shortwave listener and I have listened several shortwave broadcasts from twenty-five years ago.
I had bought this book every year. This book gives me varies informations.
There are World broadcaster's address, radio and tv's frequencies and channels, how to choise a receiver, how to listening, how to built in receive antenna, how to writing and sending a reception report, world broadcast station listing and website,
Most of World broadcaster and shortwave listeners used to buy every year. It's in contained all information about world broadcasting information and listening. It will gives you many helful. It is need to all broadcasters, listers and people's interested in broadcasting. If you would bye this, you will very satisfy. and you will confirm it is true.
I had bought this book every year. This book gives me varies informations.
There are World broadcaster's address, radio and tv's frequencies and channels, how to choise a receiver, how to listening, how to built in receive antenna, how to writing and sending a reception report, world broadcast station listing and website,
Most of World broadcaster and shortwave listeners used to buy every year. It's in contained all information about world broadcasting information and listening. It will gives you many helful. It is need to all broadcasters, listers and people's interested in broadcasting. If you would bye this, you will very satisfy. and you will confirm it is true.
3 of 15 people found the following review helpful
Format:Paperback
I working in a broadcast station to enginner. I am a shortwave listener and I have listened several shortwave broadcasts from twenty-five years ago.
I had bought this book every year. This book gives me varies informations.
There are World broadcaster's address, radio and tv's frequencies and channels, how to choise a receiver, how to listening, how to built in receive antenna, how to writing and sending a reception report, world broadcast station listing and website,
Most of World broadcaster and shortwave listeners used to buy every year. It's in contained all information about world broadcasting information and listening. It will gives you many helful. It is need to all broadcasters, listers and people's interested in broadcasting. If you would bye this, you will very satisfy. and you will confirm it is true.
I had bought this book every year. This book gives me varies informations.
There are World broadcaster's address, radio and tv's frequencies and channels, how to choise a receiver, how to listening, how to built in receive antenna, how to writing and sending a reception report, world broadcast station listing and website,
Most of World broadcaster and shortwave listeners used to buy every year. It's in contained all information about world broadcasting information and listening. It will gives you many helful. It is need to all broadcasters, listers and people's interested in broadcasting. If you would bye this, you will very satisfy. and you will confirm it is true.
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