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World Wide Rave: Creating Triggers That Get Millions of People to Spread Your Ideas and Share Your Stories [Hardcover]

David Meerman Scott
4.1 out of 5 stars  See all reviews (10 customer reviews)
RRP: 15.99
Price: 11.78 & FREE Delivery in the UK. Details
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Book Description

27 Mar 2009
A World Wide Rave ! What the heck is that ? A World Wide Rave is when people around the world are talking about you, your company, and your products. It′s when communities eagerly link to your stuff on the Web. It′s when online buzz drives buyers to your virtual doorstep. It′s when tons of fans visit your Web site and your blog because they genuinely want to be there. Rules of the Rave: Nobody cares about your products (except you). No coercion required. Lose control. Put down roots. Point the world to your (virtual) doorstep. You can trigger a World Wide Rave: Just create something valuable that people want to share and make it easy for them to do so. What happens when people can′t stop talking online about you, your company, and your products? A World Wide Rave is born that can propel a brand or company to seemingly instant fame and fortune. How do you create one? By learning the secret to getting links, YouTube, Facebook, and blog buzz to drive eager buyers to your virtual doorstep. For free. In World Wide Rave , David Meerman Scott, author of the award–winning hit book The New Rules of Marketing and PR , reveals the most exciting and powerful ways to build a giant audience from scratch. 

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World Wide Rave: Creating Triggers That Get Millions of People to Spread Your Ideas and Share Your Stories + Connected Marketing: The Viral, Buzz and Word of Mouth Revolution
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Product details

  • Hardcover: 208 pages
  • Publisher: John Wiley & Sons (27 Mar 2009)
  • Language: English
  • ISBN-10: 0470395001
  • ISBN-13: 978-0470395004
  • Product Dimensions: 18.8 x 13.9 x 1.5 cm
  • Average Customer Review: 4.1 out of 5 stars  See all reviews (10 customer reviews)
  • Amazon Bestsellers Rank: 555,924 in Books (See Top 100 in Books)
  • See Complete Table of Contents

More About the Author

David Meerman Scott is a marketing strategist, keynote speaker, seminar leader, and the author of The New Rules of Marketing & PR, an award-winning BusinessWeek bestseller published in 24 languages. He is also the author of the hit book World Wide Rave and three other books. His Web Ink Now blog is ranked by AdAge Power 150 as a top worldwide marketing blog.
He is a recovering VP of marketing for two publicly traded technology companies and was also Asia marketing director for Knight-Ridder, at the time one of the world's largest newspaper and electronic information companies.
David has lived and worked in New York, Tokyo, Boston, and Hong Kong and has presented at industry conferences and events in over twenty countries on four continents.

Product Description

Review

"Scott’s book offers a number of methods and approaches that various businesses can use to start an online ‘wave’ of interest in their company or their offering. Much of the advice is applicable to even the smallest growing business looking to tap into today’s marketing trends."— Fuel Magazine "Companies that are marketing effectively are using social media and the Web to go wherever potential customers are going and getting them to create a buzz about their products. David Meerman Scott calls it creating a ‘World Wide Rave’.— Miami Herald "Wouldn′t you love to have your product sell itself, with people around the world talking about it and promoting it online? David Meerman Scott thought you would. So he wrote this book about how to start a World Wide Rave about your business."— Kansas City Star

From the Back Cover

WHAT IS IT? That thing that everyone is talking about? YOU HAVEN′T HEARD? Didn′t you get the e–mail? IT′S EVERYWHERS! BUZZ... HOT... COOL... all over the Web! YOU′VE JUST ENCOUNTERED A WORLD WIDE RAVE. Congratulations. Seemingly born overnight, a World Wide Rave happens when your product, your brand, or heck, even you become instantly known the world over. MOST OF THE TIME THEY ARE ACCIDENTAL. BUT WHAT IF YOU COULD CREATE ONE? HOW VALUABLE WOULD THAT BE TO YOU? Priceless? YOU CAN. The secret is here. INSIDE. By harnessing the power of social media and learning the secrets of why people share things on sites like YouTube, Facebook, and blogs, you can drive eager buyers to your virtual doorstep— for free ! In World Wide Rave , Scott, author of the award–winning bestseller The New Rules of Marketing and PR , reveals the most exciting and powerful way to build your own giant audience.

Inside This Book (Learn More)
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Customer Reviews

4.1 out of 5 stars
4.1 out of 5 stars
Most Helpful Customer Reviews
1 of 1 people found the following review helpful
5.0 out of 5 stars Killer Strategies In Using Social Media 27 Aug 2009
By John G
Format:Hardcover|Verified Purchase
David Meerman Scott gave me a killer strategy in the first few pages that I am already using with great results. The work is mind expanding, opportunity expanding and results expanding. Using the strategies found in these pages will grow your business. Ever wondered how social media such as Facebook, Twitter and LinkedIn work for business. This is it! Easy to read and easy to use. Don't tell too many people though, keep it to yourself.
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1.0 out of 5 stars Not a Small Business friendly guide 19 Feb 2014
By GW
Format:Kindle Edition|Verified Purchase
If you have access to PR companies or are opening a new theme park it could be useful, but nothing really helpful if you are a small business looking to promote your products
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1.0 out of 5 stars Poorly Written 30 Sep 2013
By Mju
Format:Kindle Edition|Verified Purchase
While the book contains many real life examples and some useful ideas, it is very hard to read, and it does feel like a waste of time reading it

For example, in the chapter "Create Triggers that encourage people to share", there is hardly anything that can be remotely called a trigger; the chapter instead discusses ways to get visibility and other stuff unrelated to triggers e.g. Thinking like a Venture Capitalist
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5.0 out of 5 stars World Wide Rave 5 May 2013
Format:Kindle Edition|Verified Purchase
If you need PR for your businesses and are looking for up to date strategies which work, then you will find a ton of encouraging information in this book. There is a very comprehensive list of useful websites related to your business being found. The author has the knowledge which will ensure that your business is found. Definitely worth buying this book :)
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4.0 out of 5 stars Thoughts generating 12 April 2013
Format:Kindle Edition|Verified Purchase
Even though I am myself thinking along the same lines, dropping the corporate approach to communication, I still found a lot of the information inspirational. As it is largely based upon cases, you will probably find that some of the cases are totally irrelevant for you, but in that case you can just skip them. The remaining ones give you plenty to think about.
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