"Scott’s book offers a number of methods and approaches that various businesses can use to start an online ‘wave’ of interest in their company or their offering. Much of the advice is applicable to even the smallest growing business looking to tap into today’s marketing trends."— Fuel Magazine "Companies that are marketing effectively are using social media and the Web to go wherever potential customers are going and getting them to create a buzz about their products. David Meerman Scott calls it creating a ‘World Wide Rave’.— Miami Herald "Wouldn′t you love to have your product sell itself, with people around the world talking about it and promoting it online? David Meerman Scott thought you would. So he wrote this book about how to start a World Wide Rave about your business."— Kansas City Star
From the Back Cover
WHAT IS IT? That thing that everyone is talking about? YOU HAVEN′T HEARD? Didn′t you get the e–mail? IT′S EVERYWHERS! BUZZ... HOT... COOL... all over the Web! YOU′VE JUST ENCOUNTERED A WORLD WIDE RAVE. Congratulations. Seemingly born overnight, a World Wide Rave happens when your product, your brand, or heck, even you become instantly known the world over. MOST OF THE TIME THEY ARE ACCIDENTAL. BUT WHAT IF YOU COULD CREATE ONE? HOW VALUABLE WOULD THAT BE TO YOU? Priceless? YOU CAN. The secret is here. INSIDE. By harnessing the power of social media and learning the secrets of why people share things on sites like YouTube, Facebook, and blogs, you can drive eager buyers to your virtual doorstep— for free ! In World Wide Rave , Scott, author of the award–winning bestseller The New Rules of Marketing and PR , reveals the most exciting and powerful way to build your own giant audience.