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World Wide Rave: Creating Triggers That Get Millions of People to Spread Your Ideas and Share Your Stories
 
 
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World Wide Rave: Creating Triggers That Get Millions of People to Spread Your Ideas and Share Your Stories (Hardcover)

by David Meerman Scott (Author)
5.0 out of 5 stars  See all reviews (4 customer reviews)
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Frequently Bought Together

Customers buy this book with The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly (New Rules of Marketing & PR: How to Use Social Media, Blogs,) by David Meerman Scott

World Wide Rave: Creating Triggers That Get Millions of People to Spread Your Ideas and Share Your Stories + The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly (New Rules of Marketing & PR: How to Use Social Media, Blogs,)
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Product details

  • Hardcover: 208 pages
  • Publisher: John Wiley & Sons (27 Mar 2009)
  • Language English
  • ISBN-10: 0470395001
  • ISBN-13: 978-0470395004
  • Product Dimensions: 18 x 12.7 x 1.5 cm
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (4 customer reviews)
  • Amazon.co.uk Sales Rank: 54,431 in Books (See Bestsellers in Books)

    Popular in this category:

    #33 in  Books > Business, Finance & Law > Management > Management Skills > Creativity

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  • See Complete Table of Contents

Product Description

Review

"Scott’s book offers a number of methods and approaches that various businesses can use to start an online ‘wave’ of interest in their company or their offering. Much of the advice is applicable to even the smallest growing business looking to tap into today’s marketing trends."—Fuel Magazine

"Companies that are marketing effectively are using social media and the Web to go wherever potential customers are going and getting them to create a buzz about their products. David Meerman Scott calls it creating a ‘World Wide Rave’.—Miami Herald

"Wouldn′t you love to have your product sell itself, with people around the world talking about it and promoting it online? David Meerman Scott thought you would. So he wrote this book about how to start a World Wide Rave about your business."—Kansas City Star



Product Description

A World Wide Rave!

What the heck is that?

A World Wide Rave is when people around the world are talking about you, your company, and your products. It′s when communities eagerly link to your stuff on the Web. It′s when online buzz drives buyers to your virtual doorstep. It′s when tons of fans visit your Web site and your blog because they genuinely want to be there.

Rules of the Rave:

  • Nobody cares about your products (except you).
  • No coercion required.
  • Lose control.
  • Put down roots.
  • Point the world to your (virtual) doorstep.

You can trigger a World Wide Rave: Just create something valuable that people want to share and make it easy for them to do so.

What happens when people can′t stop talking online about you, your company, and your products? A World Wide Rave is born that can propel a brand or company to seemingly instant fame and fortune. How do you create one? By learning the secret to getting links, YouTube, Facebook, and blog buzz to drive eager buyers to your virtual doorstep. For free.

In World Wide Rave, David Meerman Scott, author of the award–winning hit book The New Rules of Marketing and PR, reveals the most exciting and powerful ways to build a giant audience from scratch. 

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Inside This Book (Learn More)
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Average Customer Review
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5 of 7 people found the following review helpful:
5.0 out of 5 stars World Wide Rave is a Hit, 20 Mar 2009
David Meerman Scott's new book World Wide Rave builds on concepts in his highly original The New Rules of Marketing and PR The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directlyand creates a manifesto for massive success in marketing ideas/products/services over the Internet. Rich with anecdotes and stories from people who have created their own World Wide Rave, David inspires challenges and stimulates thinking which has profound impact for anyone selling or marketing anything.

An overnight success - 10 years in the making, David's ideas are rapidly changing the way people market products and create PR. He describes himself as a recovering marketing executive having led marketing efforts at Knight Ridder and News Edge in the old World of Marketing and PR.

Every day in the technology business I see old-World examples which David highlights - marketers wasting time, money and precious resources on doing things the old way. Buying PR services, counting print impressions, spamming people with direct mail and email campaigns; hiring telemarketers to generate leads because their me-too Websites don't have sufficient inbound lead flow to feed the sales force.
Typically these companies are product-centric; you'll see product features and benefits (another sure sign of old-World thinking) on their site and the good stuff, their interesting ideas are under lock-and-key...you have to give your contact details to get it - so they can SPAM you with email and hound you with Telemarketers.


Rules for creating a World Wide Rave are simple, anyone with thoughtful ideas can do this, and whether your market is 100 or 10 million, the principles are the same.

RULES OF THE RAVE
1. NOBODY CARES ABOUT YOUR PRODUCT - EXCEPT YOU. People are interested in themselves and their issues; they like to be entertained and share in something remarkable....don't hype your products, CREATE SOMETHING INTERESTING & TELL STORIES.
2. NO COERCION REQUIRED. NO GIMMICKS OR BAIT AND SWITCH. When you've got something interesting and worth sharing, people will talk about it.
3. LOSE CONTROL - of your messages. Make your valuable online content totally free and easily shareable. It's not about generating "sales leads", yes you can measure success, but DON'T obsess about marketing ROI.
4. PUTDOWN ROOTS - get involved in the online communities of people who actively share.
5. CREATE TRIGGERS - that encourage people to share. When a product or service solves a problem, or is very valuable, interesting, funny or just plain outrageous it's ready to be shared.
6. POINT THE WORLD TO YOUR VIRTUAL DOORSTEP. If you follow the Rules of the Rave, people will talk about you, and when they do they will generate all sorts of on-line buzz that will be indexed by Search Engines all relating to what your organization is up to.

Simple right?
Read the book, learn the rules and create your own World Wide Rave.

Mark Gibson is an author, consultant and thought-leader in solving problems at the intersection of sales and marketing. Advanced Marketing Concepts Ltd (AMC) consults, delivers and implements sales and marketing messaging alignment, consultative sales training and performance support products and services. AMC is based in the UK and works with innovative companies throughout the US, UK, EMEA, Europe, and Asia-Pac
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5.0 out of 5 stars Killer Strategies In Using Social Media, 27 Aug 2009
David Meerman Scott gave me a killer strategy in the first few pages that I am already using with great results. The work is mind expanding, opportunity expanding and results expanding. Using the strategies found in these pages will grow your business. Ever wondered how social media such as Facebook, Twitter and LinkedIn work for business. This is it! Easy to read and easy to use. Don't tell too many people though, keep it to yourself.
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5.0 out of 5 stars A must for everybody working in marketing., 20 Aug 2009
By C. Kaic (Denmark) - See all my reviews
(REAL NAME)   
"A must read for everybody working within marketing. As they say "Get ready to rumble". This is a book that wants to shake you about and rethink what you do with the specific purpose of making your choices better and more effective. Spend three hours of your life and maximise the effect of your business."
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5.0 out of 5 stars World Wide Rave - Drives the Action
Great Book! Creates an understanding of what a Rave is all about! Excellent tips and ideas to encourage you to take action. Read more
Published 4 months ago by Eridanus Centauri

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