Shop now Shop now Shop now Shop All Amazon Fashion Summer Savings Up to 25% Off Cloud Drive Photos Shop now Learn More Shop now Shop Fire Shop Kindle Oasis Learn more Learn more

Your rating(Clear)Rate this item


There was a problem filtering reviews right now. Please try again later.

on 27 August 2009
David Meerman Scott gave me a killer strategy in the first few pages that I am already using with great results. The work is mind expanding, opportunity expanding and results expanding. Using the strategies found in these pages will grow your business. Ever wondered how social media such as Facebook, Twitter and LinkedIn work for business. This is it! Easy to read and easy to use. Don't tell too many people though, keep it to yourself.
0Comment|One person found this helpful. Was this review helpful to you?YesNoReport abuse
on 19 February 2014
If you have access to PR companies or are opening a new theme park it could be useful, but nothing really helpful if you are a small business looking to promote your products
0Comment|One person found this helpful. Was this review helpful to you?YesNoReport abuse
on 30 September 2013
While the book contains many real life examples and some useful ideas, it is very hard to read, and it does feel like a waste of time reading it

For example, in the chapter "Create Triggers that encourage people to share", there is hardly anything that can be remotely called a trigger; the chapter instead discusses ways to get visibility and other stuff unrelated to triggers e.g. Thinking like a Venture Capitalist
0Comment|Was this review helpful to you?YesNoReport abuse
on 12 April 2013
Even though I am myself thinking along the same lines, dropping the corporate approach to communication, I still found a lot of the information inspirational. As it is largely based upon cases, you will probably find that some of the cases are totally irrelevant for you, but in that case you can just skip them. The remaining ones give you plenty to think about.
0Comment|Was this review helpful to you?YesNoReport abuse
on 5 May 2013
If you need PR for your businesses and are looking for up to date strategies which work, then you will find a ton of encouraging information in this book. There is a very comprehensive list of useful websites related to your business being found. The author has the knowledge which will ensure that your business is found. Definitely worth buying this book :)
0Comment|Was this review helpful to you?YesNoReport abuse
on 21 January 2013
Wow! I had been trying to think of a compelling idea to generate lots of attention for me and my business, I have 3 e-books in the pip we line. Now I have been inspired to take real action to get them out there making noise and getting people talking about them! A great read, even if you are already social media savvy.
0Comment|Was this review helpful to you?YesNoReport abuse
on 20 March 2009
David Meerman Scott's new book World Wide Rave builds on concepts in his highly original The New Rules of Marketing and PR The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directlyand creates a manifesto for massive success in marketing ideas/products/services over the Internet. Rich with anecdotes and stories from people who have created their own World Wide Rave, David inspires challenges and stimulates thinking which has profound impact for anyone selling or marketing anything.

An overnight success - 10 years in the making, David's ideas are rapidly changing the way people market products and create PR. He describes himself as a recovering marketing executive having led marketing efforts at Knight Ridder and News Edge in the old World of Marketing and PR.

Every day in the technology business I see old-World examples which David highlights - marketers wasting time, money and precious resources on doing things the old way. Buying PR services, counting print impressions, spamming people with direct mail and email campaigns; hiring telemarketers to generate leads because their me-too Websites don't have sufficient inbound lead flow to feed the sales force.
Typically these companies are product-centric; you'll see product features and benefits (another sure sign of old-World thinking) on their site and the good stuff, their interesting ideas are under lock-and-key...you have to give your contact details to get it - so they can SPAM you with email and hound you with Telemarketers.

Rules for creating a World Wide Rave are simple, anyone with thoughtful ideas can do this, and whether your market is 100 or 10 million, the principles are the same.

RULES OF THE RAVE
1. NOBODY CARES ABOUT YOUR PRODUCT - EXCEPT YOU. People are interested in themselves and their issues; they like to be entertained and share in something remarkable....don't hype your products, CREATE SOMETHING INTERESTING & TELL STORIES.
2. NO COERCION REQUIRED. NO GIMMICKS OR BAIT AND SWITCH. When you've got something interesting and worth sharing, people will talk about it.
3. LOSE CONTROL - of your messages. Make your valuable online content totally free and easily shareable. It's not about generating "sales leads", yes you can measure success, but DON'T obsess about marketing ROI.
4. PUTDOWN ROOTS - get involved in the online communities of people who actively share.
5. CREATE TRIGGERS - that encourage people to share. When a product or service solves a problem, or is very valuable, interesting, funny or just plain outrageous it's ready to be shared.
6. POINT THE WORLD TO YOUR VIRTUAL DOORSTEP. If you follow the Rules of the Rave, people will talk about you, and when they do they will generate all sorts of on-line buzz that will be indexed by Search Engines all relating to what your organization is up to.

Simple right?
Read the book, learn the rules and create your own World Wide Rave.

Mark Gibson is an author, consultant and thought-leader in solving problems at the intersection of sales and marketing. Advanced Marketing Concepts Ltd (AMC) consults, delivers and implements sales and marketing messaging alignment, consultative sales training and performance support products and services. AMC is based in the UK and works with innovative companies throughout the US, UK, EMEA, Europe, and Asia-Pac
0Comment|6 people found this helpful. Was this review helpful to you?YesNoReport abuse
on 9 January 2013
I found this book a very interesting read, definitely well worth reading, great effort must have been put into producing this book.
0Comment|Was this review helpful to you?YesNoReport abuse
on 19 June 2009
Great Book! Creates an understanding of what a Rave is all about! Excellent tips and ideas to encourage you to take action. This practical book is well written, humorous, informative and entertaining.
This book is a must read for anyone interested in getting to grips with how to create triggers on the web.
0Comment|One person found this helpful. Was this review helpful to you?YesNoReport abuse
on 18 May 2015
Great product, great service.
0Comment|Was this review helpful to you?YesNoReport abuse

Sponsored Links

  (What is this?)