Having been given the title of 'Canada's best kept secret' on numerous occasions, it's quite remarkable that The Tragically Hip still find themselves in that almost incomparable position of being as big as they come in Canada, whilst practically being unheard of over here in the UK. It's largely down to this that the band have never been compromised into making records for new audiences; instead, they're much more content to concentrate on their already unfaltering fanbase.
On this record, their 11th studio album, the band pretty much pick up where they left off with 2004's 'In Between Evolution'. The overall production is a lot more cohesive than on earlier efforts (largely down to Canadian-born producer Bob Rock being at the controls), and the songs inhabit a much more defined area than on previous albums. This, however, is maybe what takes a little of the playability away. The band, at times, sound a little too focused. Like an author who writes a novel, redrafts it five or six times and realises he's lost all of the magic of the original draft. Earlier Hip songs such as 'Nautical Disaster' from 1994's 'Day For Night' or 'Ahead By A Century' from 1996's 'Trouble At The Henhouse', feel as if you've just walked into the band rehearsing the song for the first time; a spark in the air and a buzz in the walls.
That's not to say there aren't any good tracks on 'World Container'. There are 11 very good tracks, but not one killer. 'The Kids Don't Get It' comes close, as does 'The Drop-Off', but when you think you can rely on The Hip to do the unpredictable, the song's over, finishing pretty much on cue. Perhaps some might argue that this is unpredictability in itself.
This is by no means a bad album - 4 stars is a good rating. But the bar is so high for Gordon Downie and his bandmates that it's almost impossible to review this album without earlier efforts in mind. For newcomers interested in the band, it's perhaps one of the best places to start. For longtime fans it's perhaps The Hip's best collection of songs, just without the magic.